Introduction

You may have been thinking about investing in seo services for some time now, yet with all the different types of online marketing, it can be difficult to know which option is right for your business.

What often confuses many business owners is that so many marketing agencies offer different approaches to how optimise a website.

For instance, some may state that a business should just concentre on building backlinks, some other agencies may state that a lot of content marketing is needed.

Within this article we are going to explain how content marketing can help your search engine optimisation efforts. This is so you can make your mind up whether this is the right approach for your business.

What is content marketing?

Content marketing is simply written text, which can either form blog posts or the main pages of your website. If content marketing is carried out correctly it add relevancy and help a site be optimised for certain keywords.

How does content marketing assist seo?

Content marketing is not an area of seo that’s completed once and that is it, instead content marketing is an ongoing process to ensure a website can improve, or stay where it is, within the rankings.

Why is relevancy so important when it comes to content marketing?

Some agencies may write content marketing which is off topic, too much of this and Google’s algorithm can get confused as to what the website is about.

For instance, imagine you run a tool hire business, if the business is regularly blogging about the company’s football team, then this is likely to confuse Google as to what the business is about.

What is Google’s RankBrain?

Many experts believe that Google uses a AI programme called RankBrain, this monitors how effective your website is at answering a question, for example did the user stay on your website for quite a while, or did they bounce straight off?

So, user engagement is now an important part of seo.

Why is it important to keep encouraging a website to be regularly crawled and re-indexed?

A business should regularly add new content marketing work, this is to keep Googlebot crawling and indexing your website.

This is important as it signifies to Google that a website is adding quality work so the site may become more relevant for a certain phrase or keyword, as opposed to  the competition, this may result in better rankings.

What areas does your agency cover?

We cover the whole of Cardiff, we are an seo agency that can help Cardiff businesses obtain winning seo results.

How our Seo agency can help?

We can help by putting together a comprehensive seo package for your business, for a no obligation quote why not drop us a line?