Panda 4.1 and how this Google update may affect your business in Cardiff
This Google algorithmic change is focused on targeting low quality web content.
We hear celebrate this change, as it is a further and a stronger signal that Google awards merit to unique and quality content.
What types of businesses will be affected by this update?
Panda 4.1 is stated to affect 3 to 5% of all queries. You can compare this to the previous Panda 4.0 update which affected 7.5% of English queries. As you can see from the percentages that were reported these changes affect a substantial amount of the queries that the Google search engine handles.
“As so many search queries have been affected it is important to understand this algorithmic update in some detail, which we will expand upon below and how this may affect your business hear in Cardiff or Bristol and how your content strategy may need to change”.
Why this SEO company in Cardiff is celebrating the Panda 4.1 update!
We here at Ryan C Walsh Online Marketing are celebrating this particular Panda update because early indications show that these changes in certain cases may benefit SME businesses.
We represent small to medium-sized businesses online, so when we heard that the search engine giant was showing that in some search results it was a favouring sites with better quality content over strictly domain authority, we were pleased as this can be argued helps SME businesses with more of a fighting chance online.
Where before websites with high domain authority could rank highly for search terms regardless of how “content thin” they were meant that the online conglomerates owned large percentages of first page rankings because of their domain authority alone.
Now if the website displayed better content and richer deeper understanding of the subject matter that someone may search for this meant through Panda 4.1 that they would be rewarded for providing such information through higher search engine results. Therefore we celebrate this algorithmic update as it focuses more on user experience and presenting a more accurate page ranking based on the information contained on site, rather than purely domain authority.
What we can learn from the Panda 4.1 update and how this can change your content strategy.
From the Panda 4.1 update we can gather that Google is focused on rewarding good quality content and matching user intent with more deeper and richer information. No longer will thin or low quality content suffice, in fact this style of content on your website could actually demote your site in the rankings!
We should also focus and concentrate on the “user experience” when they land on our website. Therefore a pages layout and not being “top-heavy” in terms of ads that are displayed above the fold are important considerations when designing your website or modifying it.
Content should be focused on being rich in information which actually gets to grips with answering the searchers questions. The information presented should be succinct but contain enough information not to be deemed “content thin”.
Also we should not just look at Panda of 4.1 in isolation we should also take into account the previous Panda updates. This means that we should ensure that our on-site optimisation does not include any duplicate content or any spun content, as this will be deemed low in quality and likely to attract the attention of this Panda update.
We should also remember from the previous Panda updates that keyword stuffing should be avoided at all costs and also the information presented cannot be a watered-down version which holds little quality. The information presented should instead be rich in information and presenting this in a clear manner for the search engine to understand when indexing.
What are the other lessons that can be learnt from the Panda 4.1 update?
It is widely reported that websites which specialise in a broad cross-section of information have been adversely affected by this update in certain cases. On the other hand websites which have specialised their content in a particular area and reported and written on a “market niche” have been rewarded by this update through higher rankings in some cases.
What we can learn from this is that Google seems to be rewarding websites which are content rich in a particular area so that they become an authority on this information.
To conclude and summarise how these changes will effect SMES.
From this update we can see that Google is rewarding content on the Internet which is original, and holds the information and answers a users question in the most detailed way best answering the searchers query and presenting more quality focused information.
We can see that Google is moving away from content which does not hold a good user experience, that can be website which display’s thin content or information which looks duplicated or “spun”.
We can see from the information that on-site optimisation should focus on quality content which engages an end user and also becomes an authority in the sense that it becomes a site which can be held as an influencer in a particular area.
We can see from the widely reported ranking changes for websites which hold a lot of information across a broad cross-section of areas, that they have been demoted and this sends a clear signal to us that any websites should become a specialist in one or only a few areas if it is to be regarded in the eyes of the search engine as quality in this area.