logo-verticalWithin search engine optimisation, consultants and both agencies alike are obsessed with finding high quality links.

But that is of course if they want to do the job properly, some may want to carry out black hat seo, but this is not the way to go!

Always think high quality seo, that’s what we advise.

This particular article examines if there are other ways to promote your website also, such as link building which can be time-consuming, and also if you get it wrong can damage your website’s performance.

So we also suggest alternate methods here, to help promote your small businesses website.

As we are focused on providing advice for small businesses, we are conscious that link building is a time-consuming task, many small business owners have not got the time to carry out such tasks.

So what is the answer we here you ask!

But first things first:

If you’d like to find out more about the Penguin updates, we would highly recommend visiting this website first. If you’d like to know more about back links for Seo, we would also recommend visiting here.

 How you can use your industry knowledge, for Seo benefit through outreaching

You may have vast industry knowledge, because as a business owner you will know your industry better than most.

It is possible therefore to create high-quality pieces of writing that you can send out to quality websites, in order to seek out if they are willing to publish your work.

If you are successful and they are indeed willing to publish your quality writing, then you can negotiate with such quality websites, for them to provide a back link back to you.

This is called the “outreaching process”, to read more about it click here.

 Why you should be careful even when outreaching for seo gain

You should be very careful even when outreaching for Search Engine Optimisation benefit as well.

Some business owners delegate out to subordinates for exampe to carry out search engine optimisation tasks.

Now if that subordinate or an employee, carries out the task in a lacklustre or in an disinterested way, they could unwittingly start building low quality links!

For example they could start building links on content sites such as PR blogs, such as content farms, or on websites which just aggregate written content from every type of source, just to publish it on the web.

These types of websites you need to stay clear off, if your interested in white hat seo.

Instead you are looking for high quality websites, that have an editorial standard in place, and preferably only write about a certain subject area’s and not to a wide abundance and type of audiences.

For example if you run a solicitors practice, then look to publish work on law advice sites, and not a website which covers every subject they can think of.

Therefore you need to think specialist, high quality, respected.

Yes you are therefore looking for specialist, niche websites which understand the subject area which you are writing about, and they know will interest that target audiences interests.

 The best quality links come naturally!

We say that the best back links come naturally, this is through quality content marketing.

If you would like to read more about how to naturally build back links read this article here.

It is best to produce “ever green content” or news articles, that are so high in quality, and of so much worth and interest to your target audience, that they naturally get talked about and linked to online.

But how do you achieve this?

That’s very simple, but the actual implementation is quite hard.

You must come out with content that is unique, high-quality that differentiae’s itself from the competition.

In short you must offer a quality user experience.

And this comes under the realms of the Google Hummingbird update, that talks about creating a “good user experience” and make’s sure that users keep coming back to your website or it answers the questions they are looking for accurately.

 Why content should be the way in which you promote your website, and not back-links

We therefore think that by promoting high-quality content marketing, which has been written for the end user, and not for search engine optimisation benefit, is a better approach, we think.

 Links are still important, but build them naturally, and not by forced link building!

So if you are a small business owner, do start thinking about writing content which is engaging and pulls on all your industry knowledge, into an article.

  The secret to high quality links, is good content with a good user experience