Date: 19 of January 2024

Written by: Ryan Walsh

SEO

 

A detailed guide to help your business to improve its technical search engine optimisation

Is your business looking to improve its technical search engine optimisation, and your organic rankings? Then you come to the right place. We are the experts, as improving the business’s technical SEO. Whether that’s fixing broken links, switching your website hosting so it’s superfast, or perhaps something as simple as adding internal links to improve the indexation of pages. We are the agency to help.

 

Check to see if each page has been indexed or not

Imagine if you spent over 100 hours writing various blog posts, only to find that none of them have been indexed at all. This basically means, they will be helping to improve your company’s search engine optimisation at all. We have seen this happen many times before, to some companies, and sometimes it can be as simple as setting within the content management system that stops that particular page from getting indexed.

If a page can’t be crawled or indexed, then that page will never help to improve your business’s SEO.

The solution is simple, often you need to work with the search engine optimisation company, like ours, to rectify the issue. sometimes a web developer will also be needed. That’s because code might have been written into the header section, such as no index code, that stopped at page from getting indexed. Therefore this code needs to be fully removed, so that the blog post can be indexed.

Sometimes it’s because of what is called a robot.txt file, which is actually stopping the page from getting indexed. This needs to be fixed, that if you want the page to be indexed. Yet often it only takes sometimes just an hour to fix this problem with some businesses.

If you have a relatively simple WordPress website, you might have seven pages or less, so it’s a piece of cake for a web developer to remove the no-index code stopping the page from getting indexed.

On a larger e-commerce website, might take much longer to fix indexation issues.

 

Broken links

This is a problem which a lot of businesses incur, especially e-commerce websites. Let’s say you are selling thousands of products every single week, let’s say you are selling various health and safety items such as gloves, masks and helmets. Then an e-commerce website can readily incur 404 page errors. However thankfully, there are really good tools, such as screaming frog, we might wish to use MOZ which is another brilliant quality tool, for spotting broken links.

 

301 redirects and how to fix broken links

However what the product gets replaced by a newer product, sometimes web designers just delete that page, however, it is perfectly possible that shoppers are finding a broken link through the search engines, which means that they are simply going to competitor’s website rather than yours.

This could cause you not just to lose customers, but also for the 404 errors to increase, causing the e-commerce website bounce rate increase. This bounce rate is increased for a substantial amount of time, then this can negatively impact the business’s search engine optimisation. For example a large amount of 404 errors, that’s because the website to drop off the first page of Google.

This is why if you run an e-commerce business, or you have a brochure website, fix any broken links, such as 404 broken links straightaway.

You should work with your search engine optimisation company, to rectify this issue, for example, they will often use an seo tool, such as ahrefs, or they might use screaming frog which will show them all the various 404 page errors existing on your website in just a matter of only a few seconds.

 

Screaming frog is an absolutely excellent tool, for spotting broken links.

Once you have found these 404 page errors, they should start to be rectified, you might want to do redirects, such as 301 redirects or you might want to recreate the old page and add a different product onto that existing URL. You do need to take some advice, from a marketing agency, on which approach is best for your business.

There are various seo tools, which are very good, such as screaming frog, this tool is actually excellent at finding broken links, such as 404 page errors.

 

Keywords

Difficulty

Your whole website design and technical SEO, as well as the on-site SEO should be geared around which keywords you want to improve your businesses searching engine optimisation for. If Your business has a limited marketing budget, then don’t go after the really difficult keywords, think about instead optimising your website for longtail keywords, it is normally easier for you to see results in a shorter timeframe if you go after longtail keywords.

Check to see if you website works correctly on a tablet, mobile phone and on the desktop

It’s possible sometimes, to visit your web designer, they may show you the website they have just designed and built on say the laptop. And it might look absolutely brilliant, yet what might happen, is that the mobile version the website, it might not be so well designed. For example it could be very difficult for the shopper to use. For example, you could be slow, the main menu might not work correctly, and also it might be difficult to read the text.

There could be other technical issues with the website as well, for example, they could be broken links for example.
So our best advice is this, do make sure that you extensively check your website over before paying the web designer,. sho then also check the website for broken links and other SEO problems on a fairly regular basis, let’s say every three months, because it is possible after WordPress update, such as when plugins updates, that glitches start to occur. These need to be fixed, as otherwise your company’s bounce rate could increase .

 

Choose superfast website hosting

This is a mistake that a lot of businesses can make, that is, the business might be a start-up business and they are looking to reduce their costs on their web design and also their monthly website hosting costs. This sometimes means that they picked the cheapest hosting option that is available to the business, this can sometimes mean that the hosting is super slow.

Don’t purchase super slow hosting, it’s an absolute for the economy because it will damage your companies SEO.

This put your website at a huge disadvantage right from the get go, because how fast your website loads, is a ranking factor. Basically meaning if you have a superfast website, then this is advantageous to your business’s search engine optimisation.

 

Add internal links

This is super simple to do, in matter of fact is’s often only takes a few seconds, yet adding internal links to your blog posts and also across your main pages this could improve the indexation of new pages that have been added. The reason for this is is assist with your website being crawled and indexed, for example, if there is a link from the main page for blog posts, this is likely to be followed and speed up the indexation that particular page.

 

Make sure the main menu is super simple to use

Sometimes some businesses, when having a website designed, sometimes the main menu is not well designed, by the web developer, and this is the problem of the web designer, not the actual CMS.

For example, you should make the main menu an absolute piece of cake to use, with just a few clicks for the customer to get to the exact product or service that they want.

If you are looking for a search engine optimisation consultant, within the city of Cardiff, look no further than our company. We have some of the most highly experienced, marketing consultants and the whole of the city working for us. Some of our consultants, we now have over 10 years of experience, helping to improve businesses local as well as organic SEO.