Does blogging help improve a business’s SEO?

In short, to secure a business on the first page of Google’s SERPs, the company must produce high-quality, well-written content marketing. This is, therefore, essential.

The reason is the written word, whether it is in the form of blog posts, main pages, or evergreen content marketing; Google needs to “crawl and index this work.”

It’s only when Google can crawl and index the work that Google will gain an understanding of what the page is about.

Then, Google uses EEAT, which, for those unfamiliar, stands for experience, expertise, authoritativeness, and trustworthiness.

This is then used to decipher how good that page is in terms of how helpful the written work is.

Does the page have a lot of good links pointing to it? Additionally, is the author of the work an expert on the subject being discussed?

Can publishing regular blog posts help improve my business’s organic traffic?

The short answer is yes.

Yet, it also depends solely and ultimately on the quality of that content marketing.

If the work is superior to the competitor’s content marketing, it will rank higher. If it’s not that good, run-of-the-mill, Google may not even index it. This means it may never appear in Google’s results, even on page 10. So, in essence, it is a complete waste of time.

In short, the work must be well-written and authored by an expert. Just be excellent quality.

Therefore, whether it is a blog post or a main page, it needs to be a well-written, high-quality page to improve the business’s organic traffic.

To gain organic traffic in the first place, the page must be indexed and, therefore, appear in Google’s search engine results pages (SERPs).

The page or blog post needs to have a high Google EEAT score to be indexed close to the first page of Google. It’s only when a business is on page one that you start to see that page earning organic traffic.

Start with keyword research.

What are shoppers typing to find the products and services that your business sells?

What keywords are shoppers using to find your company?

This may sound pretty obvious to some businesses; for example, an employment law practice might say, ‘ Well, indeed, it’s just employment lawyers, right? ‘

Typically, a business can appear on the first page of Google for hundreds of different keywords, collectively helping to draw in customers.

Therefore, it’s up to the SEO agency to determine which keywords are most important for that business and then create a content marketing strategy that enables you to improve your ranking on Google for those keywords.

So, let’s say you run an online shop selling luxury dog food. If you want to sell more luxury, organic dog food, then you are likely to start writing content marketing that offers advice about this area.

Google EEAT how you can improve domain authority and trustworthiness

When you have a quick chat with the best SEO minds in the business, they will say, ‘ Yes, you need to improve your SEO ranking factors. Yet, the overarching aim is to concentrate on Google EEAT, ensuring your website indicates that you are an expert in the products or services you sell. Your experience should be clear; you possess a vast amount of knowledge in your field.

Then there’s authority; if many other businesses link to you and the links are of good quality, it means you will improve the authority of your website.

Trustworthiness works similarly; what it means is that you need to ensure the content marketing is well-written and accurate. Additionally, Google reviews and positive reviews, in general, can help improve a business’s SEO.

What are long tail keywords?

So, long-tail keywords are descriptions of the products or services your business sells, yet they don’t get searched for as often.

For example, let’s say the main keyword is “Builders + area” where your business is located.

Yet, an example of a long-tail keyword is “builders who are loft conversion specialists.”

So, it’s much more exact, which is good because it usually means the customer knows exactly what they want. What services they are looking for?

It is also much easier to get a business on page one for long-tail keywords because the competition is much less.

The downside is the amount of organic traffic for long-tail keywords is usually much less.

So this means fewer enquiries and sales; however, they are still an essential part of a business’s success.

So, do blog posts directly help improve a business’s SEO?

So there’s a few things to say here:

Content, thin pages, or pages where the author has spent little to no effort writing will damage your SEO and put things in reverse gear.

On the other hand, if it is crystal clear that the author knows what they are talking about and considerable effort has gone into creating a piece of work, then Google will index it, which can help improve your organic SEO.

However, the work must be helpful.

Ever since the Google Helpful Content Update, this means the Google algorithm is determining how helpful that piece of work is.

Is it helpful to the customer?

For example, is the dwell time so high the shopper is spending a long time on the website?

If so, this can help improve your SEO.

How do you see if your blog posts are helping improve a business’s SEO

User Engagement

Monitoring user engagement is key. Just as you wouldn’t have dinner in a restaurant without asking, ‘ How’s the food? ‘

You shouldn’t publish content marketing without periodically checking the user engagement metrics to ensure they are satisfactory.  

Does blogging help improve a business’s SEO

We answer whether adding blog posts to a company’s website can help improve the company’s SEO or not.