How important is content for SEO?
Content marketing, whether the writer is writing a blog post, a number of product descriptions or perhaps an evergreen piece of content marketing, if done right, can help to improve the business search engine optimisation.
However, the written work must be high-quality. For the work to be deemed as high quality it must meet the following quality standards:
– Google’s E-EAT
– Must be white hat
– Can’t be duplicated
– Can’t be “content thin”
– Must be helpful to the reader because of the Google Helpful Content update
So, in a nutshell, businesses can be improved by adding quality content marketing, but it can also go the other way, and it can be damaged if the business is adding low-quality or what might be deemed as spam content marketing.
Google is becoming much better, all of the time at spotting low-quality content marketing.
It used to be from businesses which were using what is called “spun content”, or using keyword stuffing methods, but now in 2024, and for a long time prior to that, these methods do not work now. They will result in the business incurring an algorithmic penalty, which will massively set your SEO back.
Improving organic traffic
So let’s say that you have a website and you might have been paying to have our website live for say the last seven years.
During that time, you receive no phone calls, no emails, it’s a bit like having a business card just languishing in your desk. Obviously, you will want that business card instead distributed to people who are interested in your business. And that’s a bit
like having a website, but not paying for SEO.
This is where the really good and talented SEO consultants come in.
Talented SEO consultants will make your website more visible; we do that by helping to drive more customers to your website and by helping your business obtain more organic traffic. One of the ways to do this is to write high-quality, unique, well-written content marketing.
Remove duplicated content marketing
You might have hired a particularly lazy SEO consultant in the past, and they might have been in-house or they might have been external.
You might have been busy copying and pasting other companies’ work onto your website; when it comes to search engine optimisation, this is a massive no-no.
If you use duplicated content marketing, this will trigger a Google penalty, which could massive
Offer helpful advice to shoppers (Google Helpful Content Update)
Here’s our best advice, most definitely write for humans first, that is your customers.
Then if the work is really good quality, then the bounce rate should be low, and the engagement should be high. This basically means shoppers are spending a long time reading the work, and this will help to improve your business’s organic search engine optimisation.
External and internal links
If the work is super high quality, then well-known brands and companies may choose to link to your website.
Let’s say for example that you manufacture quality paint here in Wales. An interior design magazine might decide to link to you, and mention your high-quality paint on their website. For example, in a magazine such as Period Living.
Therefore, this is our example of a good quality link because the magazine that’s linking to you is a well-known and respected company.
You also want to add many internal links, for example, an article talking about paint, you might want to take the reader to a page about wallpaper page on your website, this can help to improve your business’s seo as well.
Come to the experts
There are few search engine optimisation agencies here in Wales which have the level of experience we have.
Whether it’s writing content marketing, improving your business’s technical SEO, or perhaps link building we are the business call.
We work with well-known brands, that are well-known companies within Wales. We can offer you SEO advice, and offer to consult with your company as regularly as you would like. All we can offer monthly fixed-price packages, which can help start improving your business’s organic SEO.
