Why its worth creating high-quality content marketing
Blimey! Want to get your brand noticed and make it a doddle for your customers to find you online?
It’s time to whip up some smashing SEO content marketing. Follow these tips for crafting content marketing that’ll not only have your audience glued to their screens but will also make Google place your business higher in the SERP’s.
Lets start with ineffective SEO and its a “No-Go”
Ever spent hours crafting a masterpiece, only to find it’s not getting many organic visitors? It’s gutting,right? But don’t chuck your SEO strategy out the window just yet. It’s a game-changer when done right, with a bit of know-how and a dash of SEO magic. You just have to keep going, as its not about writing just one article, you need many added over a long period of time, to see your organic SEO improve.
So what is content marketing- Whys it such a big deal?
What’s all this fuss about SEO content marketing? It’s not about cramming in keywords like sardines in a tin- as this will result in the business obtaining a Google Panda penalty. This means your businesses rankings will nose-dive
Instead it’s about creating top-notch content marketing, that’s white hat that solves your audience’s questions, all whist giving the signals to the search engines that the onsite is good quality. So the meta title, description, alt text, everything must be good quality.
The impact that good quality content marketing can have on your business
Why bother writing SEO content marketing? It will take so much time to write, so whats the benefit?
Well, it’s the bee’s knees (we write super high quality content marketing for businesses) it can help you obtain more organic traffic, helping turn shoppers into buyers, helping you to obtain backlinks, and helping to improve brand awareness.
How to write quality content marketing
Today’s SEO content marketing needs to be written so its like the the life of the party – engaging, useful, and chock-full of the good stuff. But how do you spin this yarn? It’s all about answering your audience’s burning questions in a style that’s as engaging as a chat over a cuppa.
What is the ideal length for SEO content marketing
When it comes to SEO content marketing, its not just about writing a blog post so it has a super high word count. Whether it’s 500 words or 2,000, what really matters is the quality of the information you are writing about. But, keeping an eye on what’s working for your rivals in terms of word count can give you a leg up in the competition as well.
SEO content marketing and E-E-A-T and “Google’s Helpful Content update”
Writing SEO content isn’t just about putting words on a page; it’s about creating something that’s as tasty as fish and chips on a Friday night.
You want to be mindful of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) and Google’s helpful content system to ensure that your copywriters are writing quality content marketing.
Google’s E-E-A-T
Ladies and gents, gather ’round as we embark on a riveting exploration of the grand ol’ E-E-A-T – that’s Experience, Expertise, Authority, and Trustworthiness for those not in the know.
It’s the crème de la crème that Google’s Search Quality Raters are using to sift through the blog posts and pages, looking for those glittering needles of quality content marketing.
The Helpful Content System: Google’s Latest Curveball in 2022
Late 2022 saw Google drop its helpful content system, stirring up a right storm in the SEO teacup. This crafty system’s all about hoisting up content marketing that’s high quality and written for people,. It’s a bit of a shake-up, with some spammy sites taking a nosedive in their rankings, so don’t write low quality blog posts or pages, as this will damage your companies seo.
How to write SEO content marketing that’s the Bee’s Knees
Ready for a peek behind the curtain? Here’s how to churn out SEO content that’s not just read but helps improve your company’s SEO.
Thanks to E-E-A-T and our Google’s helpful content update, zeroing in on content marketing that resonates with your audience and shows your expertise is crucial.
What should our company be writing about?
Struggling to brainstorm content topics?
Fear not! Embark on a thrilling adventure with a tool like Ahrefs and perform a content marketing gap analysis. This isn’t your ordinary analysis; it’s a Sherlock-Holmes-level investigation into what your rivals are doing and how you can do it better.
To begin your analytical quest, pop over to Ahrefs’ Site Explorer, and chuck in your URL. Then, navigate to the ‘Content gap’ in the ‘Organic search’ section, and brace yourself for some eye-opening insights.
! Input your competitors’ URLs and hit ‘Show keywords’. What you’ll see next is a treasure trove of keywords your adversaries are using, but you aren’t… yet.
