SEO
How can SEO be used to grow a business?
When SEO work is completed correctly, then search engine optimisation can help the business significantly increase its organic traffic. Therefore, you need an experienced SEO company that is really good at what they do, like our agency.
However, whichever agency you hire, they have to follow what are called “white hat methods”.
The benefit of this is that if you partner with the right company, then they can significantly increase your business’s organic traffic significantly, which can help to draw in more customers to your business.
Aim to offer excellent and helpful advice
Your business should create a highly effective SEO strategy to improve the number of organic visitors visiting your website.
One way of doing this is to write high-quality content marketing, which should be written in a way so its extremely useful to your customers. Therefore, to do this, you must understand the audience; for example, what questions do they often ask your business? A lot of marketing companies refer to this as the customers “pain point”.
Pain points is simply are a term that is used to describe the questions, that your customers often have before they proceed to buy a product or service. Such as “how long does it take to build a garden room”. Once the question has been answered the customer might be more inclined to buy,
On page SEO
When you hire a freelance marketing consultant, or perhaps you have hired an SEO business, the company needs to enhance the on-site SEO, thats to improve your business’s search engine visibility. One of the ways that your business will do this is to focus on enhancing meta descriptions and titles, improving or writing new content marketing, and adding internal links.
There are hundreds of different ways to improve the business’s on-site SEO, and this involves adding new pages, improving existing blog posts, adding internal links, and checking that each page can be crawled and indexed.
Technical SEO
At the same time, SEO consultants will often start work on improving the business’s technical search engine optimisation.
For example, the agency might start to improve the seo via mobile optimisation, redesigning the mobile version of the website, perhaps to lower the company’s bounce rate. The agency might also work hard on enhancing the whole web design, that’s to make the website easier and more simpler to use. The agency might also work on improving the company’s website by making it faster, reducing the company’s bounce rate. Fixing these technical SEO issues can help to enhance the overall organic search engine optimisation.
Off page optimisation
Sometimes, some businesses think this is just about link building; although link building is a massive part of off-page SEO, there is much more to it than just building links. For example, the agency should be building citations and helping to manage business reviews in terms of replying to customers.
Whether the feedback from customers is good or bad the business may want to reply to business reviews. It’s also about getting your business mentioned, so that the semantic SEO can pick up this.
After all this work is complete, the marketing agency should send you a monthly SEO report so you can track search engine rankings and organic traffic.
This is an excellent way to analyse whether the SEO strategy is improving every month. It’s a little bit like flying an aeroplane; if the plane goes of course slightly, of course, you will want to bring the plane back on track. This is the same as your business’s organic search engine optimisation: if the rankings aren’t improving as fast as you hoped, perhaps it’s worth changing tactics.
For example, instead of writing so much content marketing and focusing on the on-page search engine optimisation, you might want to change to, for example, building more do follow, quality backlinks?
Google algorithm updates
Google’s algorithms are constantly changing, evolving and improving every single week.
Therefore, this means that for SEO consultants, and for marketing agencies alike, you have to have your finger on the pulse and stay ahead. The consultants should therefore be regularly learning about Googles important updates, such as the “Google Helpful Content update”.
For example, if an update rolls out, that means that all the blog posts, say written ten years ago, and only had 400 words of text, may now be dragging the rankings down- simply because of the content marketing being deemed as “content thin”. This means the marketing agency has to be quick to rectify this and has to act fast to improve the business organic rankings if the business has been negatively impacted by a Google update.
Our agency is excellent at improving your on-page and off-page optimisation. Don’t get us wrong; this is not a fast process at all; for search engine optimisation to be done right, you have to put in some hard work, and the results need to be monitored every month. At a minimum, it takes at least six months to improve the business’s local search engine optimisation, and for national or international seo, well it can sometimes take much longer.
If your business wants to start improving its sales, by generating more organic traffic, then why not talk to our agency. We have some of the best consultants working for us. If you want quality advice, then why not call us today?
