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2023/11/10 2023/11/10

What is a Robots.txt file and does by business need one

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Written by: Ryan Walsh

11th November 2023

 

A Robots.txt file is very simple to create, yet its important whether the website is an e-commerce website or a brochure website, that it has a Robot.txt file.

The reason being is there will be pages, such as the blog posts, about us page and homepage that you will want Googlebot and other search engines to crawl.

Yet there’s no point in Googlebot crawling say the WordPress login page everyday that’s just used to login, its not for shoppers.

 

So, what exactly is a Robot.txt file?

You can create a Robot.txt file in something simple like Microsoft’s Notepad, and it simply sets out a set of instructions, for say Googlebot, on which pages to crawl and index and which ones not to.

 

Now you might be thinking, well what’s the point in that?

 

Well, here’s the thing each website has an allocated “crawl budget”, if your websites super important, let’s say the BBC, well its likely to have a high crawl budget and get crawled and indexed every single day, perhaps even multiple time a day.

Now, lets say there’s a website that doesn’t get updated that much, lets say the last blog post yet live back in 2017.

Well Googlebot is not going to crawl that website so often, as it doesn’t change that often, there’s no new work being added. So, this simply means it has less of a crawl budge.

So a Robots.txt helps to save time, that’s the search engines time by not having to keep crawling non-important pages.

 

You can set different commands for different user agents

 

Different search engines, use different user agents.

  • Google uses Googlebot
  • Bing uses Bingbot
  • And Baidu mainly used in China uses Baiduspider

 

Disallow

 

Disallow can be used to tell the crawler not to crawl a page of blog post, yet, you do need to keep checking whether you want this command left in place over long term. For example you might put in place, because say that product is out of stock, so you don’t want the page to appear in Google.

However, you do have to remember to delete that, if you wish to restock and resale the product, as otherwise, that page will never appear in Google’s results.

Its most definitely worth having a site map, as gives the crawler a list of URL’s to crawl, and to allow the crawler to crawl specific pages.

 

Make sure you keep your Robots.txt file up to date

 

Its important that as you add new blog posts and pages, that you go back to the Robots.txt and keep it up to date. So, for example, when you add a new main page, that’s a new service that your offering, do make sure you update the file.

This takes seconds to do (or your web developer to do), yet it can make sure that Googlebot and the other crawlers, then have a list of up to date URL’s on your website, so it can crawl and index them and spot any changes that have been made to those pages or blog posts.

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2023/10/18 2023/10/18

 Finding your perfect SEO guru:

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How to find an SEO expert:

Summary:

  •            How much experience does the company has?
  •            Has the business delivered results for highly competitive business sectors. At our agency we specialise in working with many solicitor practices, so we can demonstrate that we work in highly competitive business sectors
  •           The business should follow Google’s Webmaster Guidelines
  •          The SEO companies should only implement white hat SEO, and follows Google E.A.T.

 

We are the SEO experts in Cardiff if your business wants to generate more sales

So, you might have forked out, a lot on getting your business a well-designed and great looking company website. Yet, there’s a slight problem, it does seem that your website is not getting many organic visitors every month at all? So, you could be you’re missing out on some SEO magic!

Let’s dive into how we helped many solicitors, dentists and construction firms gain many more customers through our top-quality SEO.

 

How we can help to drive your business forwards

We work with well-known solicitors’ practices, well-known dentists, and well-known e-commerce businesses here in Wales.

We have helped these businesses to grow, we have helped these businesses to grow by increasing the amount of organic visitors that they receive. When we use Moz SEO tools, or Google Analytics or Google Search Console.

And we have taken some businesses from having absolutely no organic visitors at all per month, and their Google Analytics accounts showing no organic visitors, to steadily increasing the number of organic visitors per month, to the point where the company is now receiving thousands of shoppers to the website month.

We have clients that have been with us for over 8 years, because our seo work cuts the mustard, and we form long term partnerships with our customers.

 

So why bother hiring an SEO Whizz?

Well, highly experienced seo consultants can help to get your company website to shine brighter than the North Star on search engines such as Google.co.uk, Google.com and Microsoft’s Bing.

 

Cut the mustard

Its fair to say that some seo agencies, well they don’t cut the mustard at all. However, we work with some businesses that are in the most highly competitive business sectors there is for example we work for solicitors’ practices.

We advise them on how to grow their business through “organic search engine optimisation”, we are not just good at this process we are simply brilliant at it, because we have seo consultants that now have well over 10 years’ experience advising various Welsh businesses and implementing top quality white hat search engine optimisation.

 

How we can help your business through white hat seo.

If you opened a brand-new restaurant, and you’ve had shopfitters in to build the restaurant, many electricians, builders, and you’ve had signage built, you most likely will have had a substantial outlay of money to bring the restaurant to that standard where your happy to open the doors, and let those hungry diners in for a nice meal.

Now if on the opening night you are rather quiet, well you are likely to have an extremely disappointed look on your face.

Well this is how a lot of business owners feel in Wales, when they have a rather expensive website built, but it doesn’t generate any business at all. And that’s because they may well be ranked say on page 7 of Google.

This is why we are often called in, as we have seo consultants that have over 10 years experience of helping businesses, whether it’s just advising companies on how to improve their local SEO,  or we are improving an e-commerce business SEO nationally, right throughout the United Kingdom.

 

 

Choosing Your SEO sidekick

“The best place to hide a dead body is page two of Google.”

So, this is a saying that has be quoted for  a long period of time, but this actually very true, that is any business that’s ranked beyond page 2 of Google or Bing, is unlikely to receive any very little organic visitor numbers or none at all.

However when we check our various seo tools, including Google Analytics we see that we have taken many of our clients from having very low organic visitor numbers per month, to steadily increasing that number of visitor numbers over time, sometimes we help some clients to  receive thousands upon thousands of visitors every single month.

 

 

 

Don’t just own a website, make it sing!

Remember, if anybody wants to buy anything from a wood-burning stove online, right through to finding a local lawyer to help them through their divorce, they normally ask Google. So if your business isn’t currently ranked on page one of Google, then you could be missing out on a lot of business.

 

Conclusion

So, you fancy making your website the star of the show, eh?

Investing in an SEO consultant is like buying the best seat at the West End – it just makes perfect sense.

So elevate your company website in Google’s serps,  show search engines that you are implementing top quality search engine optimisation, and let our marketing agency help you to gain more sales.

 

F.A.Q

What’s this SEO business, then?

In short, it’s all about making your business rank higher on the search engines like Google or Bing.co.uk. We are not just good at this process, we are excellent at it, we work with many well-known companies here in Wales, to help those businesses to substantially increase their organic visitor numbers every single month.

We also work hard to reduce the companies bounce rate, and we produce top-quality content marketing supplemented by very high quality on-site seo  and off-site seo at the same time.

 

 

Why can’t I just DIY my SEO?

You could and some companies do, because they may not be able to afford the prices seo agencies charge. But it’s like asking why you can’t cut your own hair?

Yes, it’s possible, but might end up a bit wonky!

Some businesses think they can have a go at implementing SEO themselves, and in the short term might see some signs that the search engine optimisation that they are implementing is working.

However, what can happen is when there’s a major Google or Bing algorithm update, then when Googlebot goes through the company’s website, it might see that there are loads of seo mistakes, the business is likely to plummet down the ranks faster than a lead balloon!

Yet, of course, there are some company owners, that do a great job at seo, and it works, but many business owners don’t have the patience, or look for short cuts.

Short cuts don’t work, it just leads to the business moving down Google’s ranks, if low quality seo is implemented.

 

 

Sources & Backlinks:

SEO’s importance: www.seostatsandfacts.com/why-seo-is-crucial

Google’s algorithm insights: www.googlewebmasters.com/algorithm-fun-facts

Testimonials & their influence: www.businessreviews.com/importance-of-testimonials

Local SEO stats: www.digitaltrends.com/local-seo-stats-that-matter

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2023/10/03 2023/10/03

What exactly is pillar content marketing?

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Hello, friends! Ever wondered why your neighbour’s cat videos went viral on Facebook, but your hard-earned business content marketing barely gets any organic visitors? It’s not just about the purr-fect timing; like our joke there, it’s about foundation! Let’s spill the beans on this whole “pillar content” business, shall we?

Quite simply put, businesses throughout Cardiff that we work for, rely on our high quality Seo every single month, to make sure that their business is not just surviving but absolutely thriving.

And we’ve been around the block, Ryan Walsh, has been working with Seo consultants and marketing team’s in Cardiff for over eight years. During that time, we have undertaken countless hours, undertaking competitor analysis.

We’ve seen businesses which have published blog post after blog post, rewritten product descriptions and also redesign their main pages, yet still can’t get their business onto page one.

We work with businesses over the long term, most of our customers are still with us that started with this over eight years ago.

That’s because we know how to improve the businesses on-site Seo, through using pillar content marketing.

We’ve seen businesses come and go, that say they know everything about Seo, yet, what sometimes happens is that these businesses get nowhere near page 1, or they make a complete hash of it and end up moving backwards!

 

Content Marketing: 

 

    Content marketing’s the bee’s knees nowadays. Your digital marketing agency should be publishing quality content marketing which is 100% white hat, well written, includes anchor text, internal links, meta titles and meta descriptions. Yet more than this the work must have a low bounce rate, and it should be improved if the bounce rate is too high.

Plus whichever digital marketing agency you hire in the city of Cardiff, they should undertake split testing, which some people call a/B testing, to analyse if they can further improve that page. For example will something as small as changing the meta title, improve the CTR? Will adding bullet points to summarise the page, help to improve the time on-site, can the online marketing agency managed to build high-quality, do follow backlinks to that page? Will they be relevant to that business? Will they be from local businesses?

Having some of the most experienced Seo consultants working for us, we are able to work with many solicitors, dental practices and also leading company’s in the construction sector.

This means our agency has gone from strength to strength, and we have published pillar content for businesses on a weekly basis.

We now work the some of the most well-known lawyers within Cardiff, and we have a fantastic reputation of working with their marketing teams, to create high quality pillar content.

But, whipping out top-notch content regularly? Blimey, that’s tough!

That’s why many companies hire us, because quite simply put you need a company that will deliver  top quality work every single month, and with prices starting from just £500 for our organic and our local Seo services, it’s clear to see why our businesses growing and we are working with more local companies.

Did You Know: 91% of businesses are showcasing their prowess through videos? We are now working with many Welsh businesses, to publish blog posts every single month, which also include, a YouTube video, so the reader can read through the blog post, and also watch the YouTube video.

We can also embed sound cloud audio, into the blog post as well. For example, a well-known solicitors practice, might’ve just earned a prestigious award, the company director might want to leave a personal message via sound cloud, thanking everybody that turned up to the awards ceremony, and everybody who voted for that company.

 

The majesty of the pillar content marketing

Pillar content’s like the big cheese at a party. It can really help to improve a businesses Seo . It’s often a well written piece of content marketing, which exceeds over 1000 words, written about a particular topic. Imagine a whopping eBook or a beefy report; that’s your pillar. It’s like the cornerstone you’d use to create many little bricks of content.

For our larger businesses that we work with, often they work with us to create what are called white papers. Within the company will be many experts who we work with to create white papers.

So for example, the business might help to make buildings more energy-efficient. They might write a white paper on how they have converted many commercial buildings into energy-efficient buildings. For example they might use an exterior coating, they might add what is called panel insulation, and they may also add fibreglass into the roof. We have worked with many construction companies, to highlight how they have grown a multi-million pound business out of helping companies and homeowners, to make their buildings more energy-efficient.

Therefore we can write blog posts, we can write white papers and we can also work with you to create YouTube videos for your business.

 

How we can help your business

 

Swanky infographics.

We have created infographics many Welsh businesses

 

Zippy videos

It’s fair to say, that when people want to buy product or a service here in Cardiff, they sometimes don’t want to read a lot of text they may prefer to watch a video explaining what your company can offer.

 

Tweets and posts

We can take care or managing your businesses social media accounts, prices start from just £350 per month.

So we therefore have presenters, they can explain the products and the services that you offer in a YouTube video.

 

Cracking guest and internal blog posts

we can publish blog post on other companies websites, as well as your own, to help improve your businesses Seo.    And, those meaty eBooks!

We can also help your business to create e-books

 

Slick landing pages

So often, we would say more than 70% of the time, your landing page will be your homepage and your main pages. We work with many web design companies, to improve the user experience, that’s the UX form those pages. We do that by reducing the bounce rate. We also use split testing to improve the main pages.

 

Cheeky email campaigns

We can use mail chimp, to send out e-mail marketing campaigns your business

 

Joke of the Paragraph: Why did the content marketer get kicked off the football team? For always trying to score with clickbait!

 

SEO and Pillar Content: The Dynamic Duo!

This partnership’s as classic as fish and chips!

That’s to say, some businesses in Wales, might be thinking why is my Seo agency spending so much time writing pillar content?

Well it’s true, you might not see the full results until say six months time, when that page starts to obtain high quality, do follow backlinks.

Let’s say that that page does in some really good high quality backlinks, well this can really help to improve your businesses Seo.

Google therefore favours businesses that dish out valuable content marketing. Pillar content aids in weaving keywords and building a backlink empire, giving your SEO a hearty nudge.

 

Conclusion

If you’re keen on acing the content marketing game, friends, don’t dilly-dally around, contact us, our team is managed by Ryan Walsh, who has over eight years experience working with many Welsh businesses to improve their organic Seo. We can create high quality pillar content marketing for your business.

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2023/06/15 2023/06/15

Facebook SEO

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The dawn of the Meta era in 2021 has prompted many to reassess Facebook’s relevance in the digital landscape, especially amidst the growing prominence of emerging platforms such as Snapchat and TikTok.

As a steadily evolving entity, Facebook maintains a broad-ranging appeal with an extensive user base across multiple platforms and messaging applications, including Messenger, Instagram, WhatsApp, and beyond.

The foundation of effective SEO on Facebook mirrors the strategies outlined in our comprehensive guide on Instagram SEO. It’s anticipated that many of these core concepts will prove applicable in the forthcoming evolution of ‘Metaverse SEO’. This article will delve into our expert recommendations for enhancing visibility on Facebook, focusing on the site’s search functionality and timeline.

A point of clarification: we’ll be referring to the platform as Facebook throughout this article, aware that it might require future modifications to stay up-to-date with SEO best practices, given the rapid digital transformation.

  1. Maximise the potential of your business page with extensive information

The Facebook Business page is a powerful marketing tool; optimising it with comprehensive information is crucial for successful SEO.

A meticulously filled-out profile with precise information about your business specialisation, operating hours, and contact details will enhance your visibility to your target audience, simultaneously delivering an optimal user experience.

Strategically incorporating relevant keywords and concepts in your profile descriptions can exponentially amplify the results of your Facebook SEO endeavours.

 

  1. Integrate your Facebook business page with backlinks

Creating backlinks to your Facebook profile from your website and other digital spaces’ll boost your page’s visibility across various platforms and search engines, thereby elevating the probability of your page being discovered and interactions with potential clients.

 

  1. Integrate custom tabs into your page.

Incorporating custom tabs into your page structure can be a potent tool for Facebook SEO. It allows you to add sections on diverse content types, job listings, and much more, presenting additional information you deem relevant.

 

  1. Leverage Facebook to amplify your on-site content and optimise for SEO

Promoting your website’s blog content on Facebook via links can effectively broaden your digital footprint. This strategy propels social traffic to your site, expanding the reach of both your website and Facebook profile.

 

  1. Harness keywords on your business page to refine your Facebook SEO

Using keywords on your business profile page can significantly enhance your business’s visibility to users using those keywords in their search queries. To maintain an organic appeal and avoid appearing overly promotional, ensure the keywords are pertinent and integrated seamlessly.

 

  1. Enhance your Vanity Facebook URL

A quick yet potent tactic to optimise your Facebook SEO is refining your vanity URL. This gives you greater brand consistency across your page and a more polished look. You can quickly effectuate this by changing your page settings and modifying your username.

 

  1. Craft superior content and strategically design your sales pitch.

The “jab, jab, right hook” methodology, championed by Gary Vaynerchuck, serves as an effective guiding principle for your Facebook content strategy and all your marketing communications. By providing value to users, you enhance the likelihood of converting them into customers down the line. Notably, stellar content also augments your Facebook SEO, making it an effort worth pursuing.

Regarding SEO statistics, as of 2023, Facebook remains the world’s largest social network, with nearly 2.8 billion users, illustrating its vast potential for businesses to tap into (source: Statista, 2023). Moreover, Facebook influences 52% of consumers’ online and offline purchases, highlighting its importance as a marketing platform (source: The Drum, 2023).

Conclusively, Facebook SEO is a critical tool in modern digital marketing, its impact amplified by the pervasive influence of the platform. As a powerful testament to its capacity, 93% of social media advertisers actively utilise Facebook Ads, illuminating the platform’s importance in any comprehensive digital marketing strategy (source: Hootsuite, 2023).

 

  1. Actively engage with your audience.

Engaging with your followers isn’t only good social media practice and a significant SEO tactic. According to a survey by Convince and Convert, 42% of consumers expect a response within 60 minutes on social media. By keeping the lines of communication open, you enhance user experience, driving further engagement and boosting your SEO.

 

  1. Utilise the power of video content.

The digital sphere has shifted towards visual content, with Facebook being no exception. Facebook video content has 135% greater organic reach than photos (source: Social Media Today, 2023). Therefore, incorporating video content in your strategy could significantly augment your Facebook SEO efforts.

 

  1. Regularly analyse your facebook insights.

Lastly, it’s essential to keep an eye on your Facebook Insights. This valuable tool provides granular details about your followers and their interactions with your page. By understanding what works and doesn’t, you can adjust your strategy, ensuring you continually optimise for SEO.

In conclusion, understanding and implementing these Facebook SEO strategies could vastly improve your brand’s online visibility. With the rise of the Meta era and the expansive user base Facebook holds, it’s more crucial than ever to master these strategies, keeping your brand relevant in an ever-evolving digital landscape.

By 2023, 86% of marketers considered Facebook the most effective social media platform for advertising (source: eMarketer, 2023). Armed with this knowledge, it’s clear that businesses that aren’t leveraging Facebook’s SEO potential are missing out on immense growth opportunities. Embrace the power of Facebook SEO and stay ahead of the curve in this digital age.

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2023/05/31 2023/05/31

The Roadmap to Ranking on Google

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Introduction

 

Creating impactful and engaging online content is akin to art.

It requires a meticulous blending of creativity, knowledge, and strategic insight. It’s about painting a vibrant picture with words, facts, and figures to engage your readers and win over Google’s intricate algorithms.

There is so much content marketing that each article is vying for attention. So, how can your content stand out in this crowded landscape?

How can you make Google’s complex algorithm fall in love with your articles, catapulting your content to the zenith of search engine rankings?

In this comprehensive guide, we’ll explore the intricacies of this art, helping you navigate the labyrinth of content creation to command Google’s undivided attention.

 

“Mastering Google’s Algorithm: A Symphony of Relevance and Engagement”

 

Crafting stellar content

The perfect balance between relevance and engagement

Creating an article that shines bright on Google’s search engine results page (SERP) involves more than just stringing words together.

It’s about creating a symphony of relevance and engagement. Make your content rich with information yet easy to digest, just like enjoying a slice of succulent apple pie—delicious yet nutritious. According to a report by HubSpot, articles with a word count between 2,250 and 2,500 generate the most organic traffic.

(source: HubSpot’s 2020 Content Marketing Statistics).

“Adding A Human Touch: Building Connections With Your Readers”

 

Creating content that resonates with your readers adds a special touch.

Remember that your ultimate audience is human while you aim to impress Google’s algorithms. Ensuring your content is sprinkled with humour and warmth can make it relatable and enjoyable.

A Stanford study indicated that humour could enhance student engagement and learning (source: Stanford University Study).

So go ahead, crack a joke, and give your readers a chuckle!

“Unearthing the Gold Mine: Keyword Research”

 

Striking Gold:

Keyword Research

 

BrightEdge says 68% of online experiences begin with a search engine (source: BrightEdge’s 2021 Organic Search Statistics).

Therefore, mastering keyword research and placement is crucial for your content’s visibility on Google.

 

 

Frequently Asked Questions:

 

Q: How can I make my content more engaging?

A: Humour, storytelling techniques, and relatable examples can make your content more engaging.

Q: How crucial is keyword research in content creation?

A: Keyword research is paramount in content creation as it helps Google’s algorithms understand and rank your content.

Q: What should be the ideal length of my article for better ranking?

A: HubSpot suggests articles with a word count between 2,250 and 2,500 generate the most organic traffic.

 

Our journey through this guide has shed light on the multifaceted world of content creation.

We’ve navigated the labyrinth of relevance and engagement, understanding the human touch’s importance and keyword research’s power. It’s a complex dance of elements that requires practice, but with each step, we become better, and so does our content.

 

Creating content that ranks well in Google is an art as much as it is a science.

 

It’s not about one-size-fits-all formulas; it’s about adapting, experimenting, and constantly learning.

 

Google’s primary objective remains consistent: to deliver the most relevant, high-quality content to its users.

We should aim for the same. Instead of creating content to rank well, consider a different approach—create content that genuinely informs, engages, and entertains.

 

The better the content’s quality and relevance, the higher its chances of achieving better rankings.

 

Complete Backlinks Used in the Article:

  1. HubSpot’s 2020 Content Marketing Statistics
  2. Stanford University Study
  3. BrightEdge’s 2021 Organic Search Statistics
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