2026/04/11 2026/04/11

What to expect in the first 6 months of working with your SEO agency

By Sarah Jones|Categories: Uncategorized|Tags: |0 Comments

Written by: Ryan Christopher Walsh
Date: 11.04.2026

When you first start working with a new marketing agency, you might expect the sales to start coming in straight away.

However, even the best SEO minds in the business they cant get results straight away.

In a nutshell, this is simply because the competitors are normally much stronger.

Better links, higher DA score, better Google EEAT score, better on-page SEO and so on.

Therefore, they set the benchmark to beat, so to speak.

Therefore, for your business to improve its organic search engine optimisation, it does take a lot of time.

Here’s what to expect in terms of working with your SEO agency in the first 6 months of working together

Results can be slow to materialise

We explain why SEO takes so long to implement results

We explain what work our agency typically implements in the first 6 months of working with a new client

Getting to know your business

It’s important to remember that no marketing agency is going to understand your business as well as you.

Therefore, there needs to be a period of getting to know your company, some of the key staff and the products.

This needs to be done, in our opinion, in person, plus also using top SEO agency tools, such as SEMRush.

This is to carry out keyword research, so that the marketing consultant can understand what terms to optimise the website for.

Google Search Console and Google Analytics

Any really good SEO business is going to want access to your company’s Google Search Console account and Google Analytics account.

The main purpose of this is simple: are there any technical SEO problems holding the website back? For example, is there an indexation issue, possibly meaning that Googlebot can’t crawl and index a page?

Is there any issue with duplicated pages?

Are some of the links broken?

Is Google Search Console displaying a sharp rise in pages it cant indexed, if so, what is the cause of this?

Month 1-3

In the early months of working with a brand-new business, what we will typically do is see if we can improve the on-page SEO. This often means working closely with the company’s web designers and web developers, because often a lot of design changes will need to be made to the website’s design.

Our highly skilled SEO experts will then look to see if we can improve the following across the website?

Are there pages which are content-thin?

Is there duplicated text?

Is there AI text that needs to be replaced, so that we can improve the Google EEAT score for that page?

Are there missing meta titles and descriptions affecting the CTR?

Are there internal links?

Does some of the content marketing need to be updated?

Are there broken links?

Is the page speed slow?

Do we need to add more evergreen content marketing?

Are there cannibalisation issues, meaning too many pages are targeting the same keyword?

Does each main service or product have its own page?

These are just some of the hundreds of questions that our highly experienced SEO agency will ask ourselves when looking to improve a

business’s on-page SEO.

Months 3-6

In months 3-6, our highly skilled SEO team will now have a strong knowledge of the products and the services that your business offers.

This means that we can now turn our attention to adding “pillar content marketing” and adding articles to create “topic clusters” in order to improve the Google EEAT score of the website.

We are the experts at this process; we have put countless articles on page one of Google.

We also write long-form content; we never let AI platforms, such as ChatGPT, write the content.
Instead, our in-house team of copywriters all write the content marketing themselves.

Backlink building

We understand, as a top agency in Cardiff, that we have to create content marketing that has a high Google EEAT score.

We also understand that to get any page on the first page of Google, we need to build backlinks which have a very high DA score.

This means that we will need to improve the backlink profile.

We need to, therefore, build backlinks using the best white hat methods. We also need to build backlinks that bring link equity to the website.

We have helped many local businesses in Cardiff, from leading dentists to some of the best lawyers in the area. We have helped them get on page one of Google, and we do that through building high-quality backlinks.

Organic traffic improves

After around 6 months of working with us, our clients then notice a substantial increase in their organic traffic.

This means that through the on-page SEO to the main pages, all of the blog posts that we have written, and the evergreen content marketing, all of this helps to contribute to more organic visitors.

Not all of these organic visitors will make a purchase, but because we often bring hundreds more visitors every single month, this means that the company can make more sales.

Our team are therefore the experts at bringing in more organic visitors, whether locally or from right across the United Kingdom.

How long does it take to start seeing an increase in sales?

This does depend on the business sector.

Because some business sectors, well, they are just much more competitive.

For example, take a dental practice in a capital city, and at least 20 dental practices will be working with a top SEO company like ours.

You are therefore constantly working to beat the competition.

Plus, a number of these competitors, well, they may have been improving the company’s SEO for perhaps a decade before.

They therefore have a much better backlink profile.

They therefore have much better content marketing.

Therefore its hard to beat these competitors.

This is why SEO takes some time; however, we have a huge amount of experience, and in less than 6 months, our clients will see a noticeable increase in their organic traffic.

What do you think an SEO agency should be working on in the first month of working with a new customer?

We think that an SEO agency should gain access to the company’s Google Analytics and also the company’s Google Search Console.

This is to gain an understanding of how many organic visitors are coming per week and month currently.

What’s the bounce rate like?

What’s the dwell time like?

Which keywords are ranked in the top 100 positions currently?

Then, spend time with the business to understand their products, services and marketing goals.

Then, start to slowly but surely improve the on-page SEO. Getting rid of duplicated content marketing and AI-written content marketing, and replacing it with better quality work written by a copywriter.

Then, ask Googlebot to recrawl the page.

This is to spot the improvements made.

Then this should be ongoing for a few months, to work through the main pages, and to improve them.

This is so that the business obtains a higher Google EEAT score.

Why does SEO take so long?

Good SEO takes time to implement because you need to implement quality work. You should use, for example, AI to write the text.

You should not duplicate text.

You should not build spam links.

Instead, you need to create helpful, well-written content marketing.

This needs to be long form, so in excess of 2000 words.

You also need to build quality links; all of this takes time.

Why are fast results not always the best?

If a company generates fast results, are they using spam methods?

Are they, for example, building spam links?

If they are building spam links, this could mean that the business incurs a penalty.

Why its better to invest in quality work?

We always say, it’s better to wait, for it to take longer, and generate SEO results the right way, that’s the white hat way.

How does your company ensure you improve your clients’ Google EEAT score?

We always write top-quality content marketing.

As a matter of fact, our SEO agency writes some of the best content marketing in Cardiff.

How can we say that? Well, simply because we have over 10 years of experience. We therefore know the hard work and dedication that goes into writing well-written articles and blog posts. We know how to implement white hat SEO.

How does your company ensure that you are writing helpful content marketing?

We use some of the very best SEO tools on the market today. We like using Moz Pro.

This helps us to know which keywords we should be optimising the website for.

We then write some of the best content marketing that any agency can write.

This has helped us get many pages onto page one of Google.

How does your company ensure the quality of its building links?

We only build quality links; we have one of the most highly experienced link builders in the whole of Cardiff working for us.

We only build relevant and high-quality links.

How much does good SEO cost

Our SEO packages start from just 1k per month.

2026/03/31 2026/03/31

What is Evergreen Content? And what are the SEO benefits?

By Sarah Jones|Categories: Uncategorized|Tags: |0 Comments

What exactly is Evergreen Content and what are its benefits?

Evergreen content marketing is perhaps one of the most important aspects of search engine optimisation. The term “evergreen” comes from the expression we use to describe trees and plants that stay green all year around.

The same concept can be used for your business’s content marketing.

You could write content that stays relevant and useful all year around. It therefore doesn’t tap into current trends that will see a spike in organic traffic, but then die down shortly after.

Instead, the art of evergreen content marketing is simple: to answer questions that customers have that stay relevant as the years roll by.

Seasonal, trending and evergreen content marketing

A lot of businesses are always trying to chase current trends.

Perhaps use Google Trends for this.

That is they are trying to be the first to market with a piece of content marketing that answers a set question.

The page might jump on a subject that could be described as a “flash in the pan” meaning it just jumps on current trends and perhaps celebrity news.

However, from a search engine optimisation perspective this can cause issues. The issues being that organic traffic is volatile, you see a huge uplift in organic traffic, only for things to die-back-down a few days later.

Topical authority and the many benefits of evergreen content marketing

Top SEO agencies worldwide want to create content marketing that lasts as long as possible.

This means that a piece of content marketing could persuade thousands, if not millions of shoppers to buy from you.

However, the work can also last a long time, and therefore inform Google over a very long period that the page has high dwell times.

Also, if the page is relevant for say 5 years, and it has a very low bounce rate, well this is a very clear indication to Google that the page is answering the question.

The point that we are trying to make here is simple, if you write a really good piece of content marketing that’s helpful, it could rank on Google for a very long period.

This could improve the Google EEAT score.

Plus, also it also helps you to sell more goods and services over a long period of time, and what’s better than that?

Attracting more backlinks

If a piece of evergreen content marketing is ranked high on Google, and let’s say that page ranks high for let’s say 5 years, just imagine the backlinks it could earn?

Potentially thousands of businesses globally might respect that you have offered a very comprehensive answer to that query.

You have shown that you’re an expert on that topic. For example, you could run a garage, and your specialists in DPF failures. You could be offering advice on how to fix DPF issues on a car, therefore this article could useful to mechanics, garages and part companies all over the world.

Therefore, the added benefit of evergreen content marketing, is that the page could attract more backlinks, because it is ranking higher on Google over a long period of time.

Can you provide some examples of good evergreen content marketing?

FAQ

If you are the director or a manager of a business, you will know the questions that year in, year out, customers ask you.

It could be how long does it take to install UPVC windows and doors on average house?

It could be which holiday destination is warm all year around?

Therefore, by answering these frequently asked questions, what you can do is help to bring a steady flow of organic visitors all year around.

How to guide

You could write a helpful how to guide, you might sell energy saving equipment. Imagine how Benefiel it would be to publish a guide, regarding how to set up your own solar panel set-up at home.

A how to guide is therefore a great example of evergreen content marketing.

Evergreen keywords

Make sure that you use a quality SEO tool, such as SEMrush, or perhaps Moz Pro to understand which keywords have a high search volume.

You can then create how to guides, or perhaps FAQ content around that.

You want to create evergreen content marketing, but you also want to discuss topics that a lot of people are discussing.

Therefore, use your Google Search Console account, Google Keyword Planner as well perhaps a quality tool such as Moz Pro, to understand which topics you should be writing about.

Make sure that you use a white hat and SEO best practices

Whether your writing content for a main page, perhaps you’re writing a blog post, or perhaps you’re writing a piece of evergreen content marketing.

What you have to do, is make sure that the work is white hat, but also use SEO on-page best practices.

These are some of the best ways to improve your on-page SEO

H1-H6 tags Make sure that you structure the content marketing using H1-H6 tags
Meta title and meta description
Make sure that you write a well written meta title and meta description, this can improve the CTR of the work.
Make sure you add internal links

You can greatly improve your businesses on-page SEO sometimes, by using the internal links to really good effect.

When your writing long blog posts, what you can do is internally link the work, so that the shopper or reader perhaps would want to also read that article. That can increase the dwell times, and reduce the bounce rate.

Promote on social media

Businesses regardless of whether you sell e-bikes or perhaps you retail fishing gear, do build up a loyal social media following.

What this can do is it can mean that you have thousands of people following your business.

Therefore, when publish a really good piece of evergreen content marketing, what you can then do is tell your social media following about the work.

They may mention it on their blogs, or it just gets cited by another business content marketing.

For example, a British manufacturer of e-bikes might state who their suppliers are, where the bike parts are made in the U.K.

This is advertised on their social media, the e-bike motor company may mention that evergreen content marketing page on their social media accounts, as well as also citing and linking to your new ever green content marketing on their own blog and written work.

Hire one of the best SEO agencies in Cardiff

This SEO agency is run by Ryan Christopher Walsh, one of the best, most highly experienced SEO consultants in the whole of Cardiff. He has managed a team for over 10 years helping to create winning and successful SEO campaigns for many businesses.

Ryan Christopher Walsh and the team have extensive backlink building, content marketing and technical SEO experience.

2026/03/19 2026/03/19

Why Is User Experience (UX) Design Important in SEO?

By Sarah Jones|Categories: Uncategorized|Tags: |0 Comments

How important is a website’s UX when improving SEO?

When improving a business’s search engine optimisation, the focus is normally on link building and content marketing.

This, of course, is super important; these are, if you like, the main backbone of SEO.

However, a top factor that sometimes gets little consideration is the website’s UX.

Sometimes the design is purely focused on what the directors like, rather than on what customers want.

Therefore, sometimes the business will opt for what they see as a minimalist, sleek website.

However, from a customer perspective, they find it difficult to use, say, the main menu on mobile!

Or that the website is so basic that it doesn’t answer the shopper’s query, so they leave.

Therefore, major online retailers today recognise that SEO, web design and UX must work together to deliver successful results.

What does U.X mean?

You make it sound super complicated, such as stating that U.X is about improving page speeds, using split testing to see what customers prefer, and monitoring dwell times to see which page design customers like best.

This is all true, but it’s really overcomplicating the process.

Basically, good UX is just about making a shopper’s life simpler.

Helping them to get to the product, or information they need, and to make it interesting, therefore, here’s what U.X is about:

– Making sure the website is fast

– Making sure the hosting is reliable so it doesn’t regularly go offline

– Making the main navigation a piece of cake to navigate

– Adding a visual element, such as a big picture of a product, so that instantly the customer can click through to that product category

– Bullet-pointing sales features, because attention spans are short

– Putting the most important information at the top of the page

– If the service or product is complicated, consider using video to explain the benefits of that product or service

– Making sure that the meta description and title take the customer to the right page

– Using internal links to draw customers from, say, a blog post, to a sales page, so that they can find the right product

How do we improve our business UX?

U.X is all about engagement; a digital marketing agency like ours could work day and night to get the website to the top positions in Google’s organic search results.

However, if the website doesn’t offer a good user experience, the customer gives up and goes elsewhere.

Think of your own experiences of a poorly designed website.

I can think of one off the top of my head, where the e-commerce shop literally had hundreds upon hundreds of various products to sell.

However, it wasn’t clear whether some were in stock, when some said out of stock, it wasn’t clear when they could be delivered!

Therefore, remember our main point: offering a good U.X is all about making life easier for the shopper.

Here’s our top advice on how to improve your website’s UX

Easy navigation

So, put a lot of time into thinking about the main navigation, and make it simple to use. So, for example, perhaps put your items you want to sell more clearly, the products that you want to sell less of, further down or to the right.

Make the main navigation a piece of cake to use.

Don’t make it too cluttered.

Mobile-friendly content

So, we are in 2026, but some websites are still not designed for mobile at all.

Sometimes the website will be mobile-optimised; it’s just that the design is poor.

For example, using tons of text means that on the mobile version, you have to keep scrolling and scrolling to get where you need to go.

FGood core web vitals

This basically means making the website super-fast; again, as we all know, nobody wants a slow-loading e-commerce website.

If the customer is, say, purchasing, let’s say, golf clubs, if the pages are slow, or the website runs slowly during peak times, for example, during a sales period, then this is no good.

Therefore, you need good web design, coupled with super-fast hosting.

Does the website UX impact SEO?

The short answer to that question is a resounding yes!

The reason is simple: if the bounce rate is sky-high and has been sustained for a long time, it tells Google that shoppers are not sticking around.

If the average shopper only stays on the website for less than 20 seconds, well, this is clear that the e-commerce shop is not answering the customer’s question.

Therefore, if the vast majority of shoppers are leaving after a short period, this means the website is not answering that query.

Google’s algorithm will take note of this.

Because the bounce rate is high and so many shoppers are leaving, it’s normal that the website will be moved down Google’s rankings.

Then, a website that has higher engagement, such as a lower bounce rate and higher dwell times, moves up. Basically, that website is better at answering the shopper’s query.

It’s holding the shoppers’ interest for longer, and the way that Google monitors engagement is through the following:

– Bounce rates

– Dwell time

– Number of pages viewed

How can we improve the U.X of our content marketing

So, to improve any business’s SEO, a lot of content marketing typically needs to be written.

However, content marketing can often offer a better user experience if you do the following:

Page titles

So, what page titles do is improve the UX by allowing a shopper or reader to skip to the section they are most interested in reading.

Now, the reason this is important is simple: if the shopper lands on a blog post that is a solid block of text with no titles, it’s off-putting to read. A shopper might not want to read 2000 words of text.

Therefore, page titles do two things: they allow the shopper to skip to the section they want to read more about.

But they also tell the Google algorithm what that page is about and what questions it answers.

Therefore, it also helps Googlebot understand the page, such as the questions being answered.

Therefore, this helps with indexation, in terms of what questions that page answers.

Internal links

Internal links improve the website’s UX by helping a shopper find a product they would like to buy.

Therefore, instead of leaving the website, perhaps they go to a product page because, after reading a blog post, they realise that it is the product they want to buy.

Visual elements

Visual elements break up the text and convey information instantly, helping explain what the blog post is about.

For example, you could read a thousand-word blog post about link building; some visual elements can instantly convey, in infographics, how to build links.

Clear answers

If you have other clear answers to questions, this can hold shoppers’ interest longer, increasing dwell times.

Conversational writing style

Writing in a conversational style makes the work more relatable and personal, thereby holding the reader’s interest.

If you have a boring writing style, perhaps the work is too technical, which can increase the bounce rate.

2026/03/17 2026/03/17

How To Build An SEO Strategy

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How To Build An SEO Strategy

How do you go about building an SEO strategy?

For your SEO marketing campaign to rip-roar success, you need to do some planning.

Whether you want to increase organic traffic, improve conversion rates, or rank higher than your direct competitors, you’ll often need a marketing strategy.

You often need to do a lot of work before any site changes are made. For example, you often need to do keyword research, plan what content to write, and analyse your backlinks and competitors.

This can give you a clear idea of how much work is needed.

Before you do anything, get the foundations right.

It’s all well and good to jump in headfirst, but sometimes this causes problems.

Let’s give you a real-life example we commonly encounter: the business has a very poorly designed website.

The websites are so weak that Google and other search engines can’t even fathom what products or services are being sold.

Therefore, often, and we would say more often than not, some web design work might be needed.

This could be to create new pages; it could also be to facilitate adding more text to a page.

It would also be possible to convert the website to a CMS, which would allow SEO changes to be made.

Some websites are just so basic that, well, they don’t even allow you to enter a meta description!

Marketing tools that you will need

Before you even start implementing SEO, make sure you have the right tools in place to monitor metrics such as organic traffic.

Therefore, you will need:

Google Analytics
Google Search Console
As well as a paid SEO tool, such as Moz Pro, to check competitors’ backlinks.

Pause for a second and assess your current situation

You may have noticed that we can’t go quite so far into this article, and we haven’t even recommended any actual work to be implemented on the website yet.

That’s because top agencies track where the website ranks, how much organic traffic it receives, and what links it currently has.

Just as any good mechanic doesn’t start work without running a diagnostic check on the car.

Your chosen SEO consultant needs to do the same.

Therefore, check the following:

Keyword Rankings

How high or low is the website ranking for keywords that are important to that business? Is the business in the top 7 positions? Or is it nowhere to be found on Google?

Therefore, use your Google Search Console account to understand where the website currently ranks.

Site heath

There are various tools, such as Moz Pro, that you can use to run a technical SEO audit.

Have a look for any duplicated content, broken links, thin pages, and pages where AI text can be applied. Perhaps some pages need updating, as the information is outdated?

Run a site audit

Ask your content marketing manager to have a look to see where there could be content-thin pages.

Perhaps there are pages which are content-thin; perhaps those pages stand absolutely no chance of ever ranking in the top 10 positions on Google because, well, there are a few lines of text, which means the page is “content-thin”.

Keyword research

Keyword research is really important when creating a marketing plan.

The reason is that a good agency will tell you whether that keyword should be targeted based on the marketing budget you have.

Sometimes, ranking for that keyword, well, sometimes, it’s nearly impossible with small marketing budgets.

For example, car insurance, national solicitors, and online clothing retailers will be massively competitive.

Trying to rank for these on a small marketing budget of, say, 7k a month or less will mean it’s very difficult to secure first-page rankings for important keywords.

A good SEO manager will therefore:

Analyse search volumes

For example, are enough shoppers asking that query? Or perhaps on the other end of the spectrum, as too many people ask that query, such as “car insurance”, meaning that competition is fierce for that term.

Keyword difficulty

Is it realistic for the business to say that, in 6 months, it will be ranking on the first page for that term?

Or is it that they are competing with established brands with multi-million-pound marketing budgets?

Search Intent

Is bringing that customer to your website likely to bring more sales? It doesn’t all have to be about sales; it could be about improving brand awareness.

Therefore, does bringing visitors to your website benefit you through increased brand awareness, or perhaps by signing them up for a monthly newsletter?

Start where you’re going to make the maximum impact

Okay, so the day is short, and the amount of work needed is often endless.

Trust me, I am an experienced SEO consultant with over 10 years of experience, and you could be endlessly chipping away at your business’s marketing. Yet if you don’t direct your efforts to the right areas, you will not see results.

Therefore, start with on-page optimisation; however, do note that you shouldn’t over-optimise, and that the work needs to be completed in a white-hat way.

Page titles / Product Descriptions

A great place to start is to see the page title (H1) and make sure it actually reflects what’s being sold.

For example, you could be selling shoes, formal shoes, and the page title is just / formal shoes.

However, wouldn’t it be far better to incorporate the brand, the shoe name, and the leather colour?

This is much more descriptive, much more accurate of the page itself.

Therefore, it’s more likely to match search intent, as someone might be searching for “Hush Puppies, size 9, brown leather”.

Well, that H1 title is going to better match the query, rather than just leaving it as “formal shoes”.

Product description

Perhaps there’s no well-worded product description in place?

Well, that’s a brilliant opportunity to change that, to add a well-written product description.

Therefore, as part of your marketing plan, perhaps you will state that you will add a nice, well-worded product description.

Meta description

Perhaps the meta description is blank?

If so, what a great opportunity to include in your marketing plan to add a meta description to each of the main pages and the product pages.

Internal links

Perhaps there are no internal links, so, as part of your marketing plan, you’re going to state how you’re going to create internal links, say, from blog posts to the main pages.

New pages

Perhaps new pages need to be created, perhaps there’s an issue where some services are not mentioned or promoted at all.

Perhaps it would be better to create a new page.

A brand-new set of pages so you can target those new keywords.

What about technical SEO issues?

Technical SEO issues can massively hold a business’s website back. We always say to clients, “Is this like trying to drive a car forward with the handbrake applied?”

Therefore, a good SEO team will need to:

Fix a cannibalisation issue

Is there a mass of pages all targeting the same keyword? For example, if you sell Kenwood Kitchen Blenders, how have you made sure that it’s clear there are different products? Or has the e-commerce manager optimised, say, 7 products just for “Kenwood kitchen blenders”?

Google Search Console

What’s the business’s Search Console account flagging?

Any error messages?

Perhaps Google can’t crawl a page?

Perhaps links have become broken?

Perhaps the page has developed a glitch?

This will all need to be fixed.

Duplicated content and AI-written content

We think that duplicated content and AI-written content are like throwing an anchor overboard; they will slow down forward momentum to a grinding stop.

Therefore, pages need to be high-quality and original, and Google EEAT guidelines need to be followed.

Creating a content calendar and blog content strategy

Businesses spend huge amounts of time writing blog posts.

But why?

Well, the real reason is that well-written content marketing can massively help to improve your business’s organic search engine optimisation.

It means the website becomes more relevant to what you’re discussing.

If you’re talking about the benefits of purchasing certain Dewalt power tools, the different products, the different benefits, the new items that are just being launched by the manufacturer, well, over time, it becomes clear that you’re a business that is an expert when it comes to power tool retailing, for example.

Does the current content need updating?

The content marketing today needs to be good; actually, forget that it needs to be excellent.

Googlebot indexes millions of new pages every day of the week.

Therefore, Google can choose from millions of answers, so you have to ask yourself: what makes you stand out?

What makes that page worth ranking on the first page?

Google EEAT

One of the main ways Google determines whether a page is high quality is by using Google EEAT.

For those who do not know what this means, Google EEAT stands for expertise, experience, authoritativeness, and trustworthiness.

Does your content marketing show that you’re an expert on that subject?

No matter if you’re an estate agency or dentist, your website must have a strong Google EEAT score for it to rank high on Google.

Link building strategy

You have to develop a link-building strategy.

The main reason for this is simple: link building is massively time-consuming. You could spend even a whole day trying to build a quality link and still not succeed.

Therefore, you have a link-building strategy.

Why not have a list of competitors for whom you are confident you could build the same links?

Perhaps instead of analysing the backlinks of large businesses, select businesses where you know the backlinks are high-quality and you are confident you could earn the same links.

You could always generate links using the following methods:

Guest posting, but only on a high-quality website

Generate quality directory listings

Identify broken links, and perhaps suggest to the website that you replace them with your own links.

Digital PR: has your business won an award? Perhaps you could capitalise on that and gain a new backlink.

Conversion Rate Optimisation

Conversion rate optimisation is something your business should invest time and energy in.

The reason being, well, you could employ the very best marketing agency in the world.

Sometimes they could secure several 1st-place positions on Google for your business.

However, sometimes letting the side down is the website itself. It could, for example, be difficult to use and a bit slow.

Therefore, this is where CRO, or conversion rate optimisation, comes into its own.

You can improve the calls to action, the web design, and the website so that you convert more visitors into customers.

Here are just some of the ways you could do that.

Website navigation- make it simple to use

Add more calls to action on relevant pages, such as blogs and main service pages, like “leave your number for us to call you back.”

Add some recent testimonials, not just quotes, but perhaps a photo and comment from the customer on how happy they are with the products or services provided

Perhaps add WhatsApp so the customer can ask questions there.

Perhaps add a chatbot to answer some of the questions customers ask. Perhaps the chatbot would prevent that customer from having to go to a competitor to find an answer.

Add a simple FAQ section.

Reach out, Ryan C Walsh

With over 10 years of experience, we are one of the best and most well-known SEO agencies. Perhaps you need some help with your business’s keyword research?

Perhaps you need some assistance building links?

Perhaps your content marketing is not ranking anywhere near page one of Google.

Well, do not worry.

We are here to help, a friendly and supportive team.

We are here to help your business generate more sales and leads

For a free, no-obligation quotation.

Why not call the team today?

2026/03/10 2026/03/10

How to improve user experience (U.X) on a website (A 2026 Guide)

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How to improve user experience (U.X) on a website (A 2026 Guide)

How to improve user experience on a website

Author: Ryan Christopher Walsh

Table of contents:

Why good site structure matters
How to use H1 through to H6 tags correct
How good web design can help to improve dwell times
How to improve page speed
Why reducing bounce rates matter
How to better optimise your website for smartphones
How to improve the user experience on your website

You could honestly hire the best SEO consultant on the planet, yet if the web design is poor, then you won’t generate any more sales.

Good web design and offering a good user experience is therefore so important. The search engines, such Google are using RankBrain, which is powered by AI to monitor engagement signals.

Google’s RankBrain therefore asks questions such, how long has that shopper spent on the website (dwell times)?

How many visitors visited just one page, without visiting another? Then they left after a short period? That’s what we marketing consultants refer to as the bounce rate.

There are so many things that you could do, to improve your websites user experience, here’s just a few:

Good website architecture- this means how have all the pages been arranged?
Do you know how to add page titles, and use H1 to H6 to better optimise the content?
Have you used Google Page Speed Insights to speed up the page
Have you used spit testing to improve your websites mobile design?
Do you know to implement web design to improve the user experience?
What is website architecture? What does this mean?

Have you ever visited a website, where the layout is just not logical?

For example, the e-commerce website may sell thousands of products, trying to get to that product you want seems like trying to find a needle in hay-stack?

This poor website architecture.

It simply means that marketing agency and the web design agency haven’t thought about how shoppers flow through the website.

Is it an absolute breeze to get to the products you want?

Or is it, like an endless loop, where some visitors might even get frustrated leaving the website, increasing the bounce rate?

Therefore, you need to improve the page layout, here’s how you that.

Consider how leading companies in your business sector have arranged their products or services

Are there redundant pages that could be redirected or removed?
Could the main navigation be improved further?
Could there be greater use of visual elements to direct shoppers to the right page, such as for example a picture of fridge freezer?
Could some products be grouped together?
Could you help the customer to better find what they need by adding more sort options, such as arrange products by cheapest or most expensive?
Do you new product pages need to be added?

Make sure you add an XML sitemap. Plus, if you have modified and improved any pages, then do ask Googlebot to manually crawl and index that page.

Good use of page titles (H1-H6)

Sometimes, businesses just focus on word count when they are writing an article.

This is not a good idea, because, well you end up with 2,000 words in a giant block of text, which Googlebot, doesn’t know what the page is about.

Plus, people today are in more of a rush that ever, if they can’t get to the information they want, well they will just leave.

They leave, and perhaps visit a competitor’s website, where there are good use of page titles, they may skip to section they want to read more about.

They could then follow an internal link, and perhaps even purchase an item from that business.

Therefore, titles are important, they should have a logical flow throughout your businesses content marketing.

A lot of copywriters and marketing agencies refer to this, as the work having a “back-bone”.

This just means that you should use titles, such as H1 through to H6, and you can use these to structure your work.

Not only do they send a crystal clear message to the search engines such Google or Bing what the page is about, they also, help the shopper or the reader to skip to the section they really want to read more about.

Therefore, instead of writing huge slabs of text, which might be off putting to a reader, as they may not want to read entire 1000-word article.

They may just want to skip to part where they want there question answered.

Therefore, a top tip, especially now marketing agencies are optimising for GEO as well, is to write in a more conversational way.
Actually, we would recommend, not just writing in a conversational way, we would recommend actually setting the page up using FAQ style of writing. Then if you are using a quality CMS, such as WordPress, well you can just mark-up the titles using H1-H6 mark-up tools, which are in-built into the WordPress editor.

Improve page speed

Is your website like a Japanese bullet train- always on time and fast, and reliable?

Or is it more like a slow moving, coal burning locomotive.

You want your company website to be as fast as possible, as no shoppers want to visit a slow website.

Therefore, to improve the websites U.X, you want the website to load faster. You will want to reduce the server response times; a slow response time often increases the businesses bounce rate.

Therefore, top web design companies, work hard to make the website faster. You can use tools such as Google’s Page Speed insight tool, or

GTMetrix, to gain an understanding of how you can speed the website up.

A lot of marketing agencies understand that JavaScript can slow a website down, often web developers use Google Page Speed Insight tool, to understand where they can speed the website up.

Optimised for smartphones.

A huge number of shoppers will now use there smartphones to purchase products, its therefore important that the website is optimised for smartphones.

Therefore, its important to have a responsive design, where the main navigation is simple to use.

What else should we think about when improving a websites U.X?

Think about the font you use, and the colour contrast. For example, is the text a piece of cake to read?

Or does it mean that your eyes are strained, when you read the text, because the font or the colour constant, such as black background with a hard to read font, will strain the readers eyes.

This could itself cause a jump in the websites bounce rate, just based on the font used.

How can Ryan Christopher Walsh SEO help?

Well, we are one of the most established SEO companies. As part of our monthly SEO work, we can work hard to improve your businesses user experience.

We have some of the best SEO consultants working for us. If you would like a free, quote, why not call us?

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