How can local SEO help dental practices to secure more customers?

By Sarah Jones|Categories: Uncategorized|Tags: |0 Comments

Introduction

The power of local SEO, when correctly implemented, should never be underestimated. It’s more than likely that when someone is searching for a local business, they often start that journey using Google.

Then there will often be:

• Google Adwords
• Google Business listings
• Google AI Overviews
• Google organic results.

Therefore, if you want to build up a strong reputation in your area, you want to appear in any of these then we can help. It’s more than likely that most customers will want to find a local business, in very close proximity to them. This is where our local SEO services can really help your business to shine.

Why do dental practices require SEO?

Sometimes, a dental practice could be the best of the best, but other than word of mouth, well there will be a whole mass of perspective customers that don’t know the practice exists.

This is where we can help; we can help improve your company’s online visibility.

And the best part is, we have this process down to a fine art, we can say that because we now have a massive 14 years’ experience in this business sector.

Therefore, we can improve and take care of everything from managing your Google Business account through to building links.
We can help to optimise your companies Google Business profile

Often the Google Business account is called the “3-pack” or the “map results”

Through a lot of work, of building links, constructing business citations, and gaining positive reviews from customers, you can improve your Google Business account.

Your Google Business Profile, often referred to as a GBP for short, can leap out of the page at a customer.

The reason being, your business could be “top of the fold” meaning your company is higher up the page when a shopper is searching for a service, or indeed a product.

Therefore, when you combine this with a lot of positive reviews, you can stand out, and instantly be the business that the shopper wants to select.

A Google Business profile, combined with strong organic SEO is an effective combination, and can mean for some businesses, when done right, they can see a strong up-lift in sales.

Organic SEO and being on the first page for a wide selection of “keywords”

Okay so you may well be currently wondering, what are keywords?

Well, often a dental practice will be described using many different terms, this does alter depending on what the shopper is looking for.

For example, perhaps they would like a tooth straightening procedure.

For another customer, it could be someone looking to get out of dental pain using a private dentist that’s local.

This is where we can help, using some of the very best SEO tools on the market today, we can use these tools to see which keywords we should be optimising your website for.

Believe us when we say, very few agencies have the level of knowledge and expertise we have, when it comes to improving companies search engine optimisation.

How can you ensure our content marketing has a high Google EEAT score?

We are one of the best agencies in Cardiff, for researching, writing and publishing some of the best articles for businesses.

We achieve a high Google EEAT score by implementing the following work:

Page titles and metadata

We ensure that our page titles are for questions that your customers regularly ask. We don’t therefore write about a topic because it’s simple, or look to take the easy path.

No, we take the time needed to research each topic.

We then apply the very best and latest SEO methods; we always use white hat methods. Our business owner, Ryan Christopher Walsh is widely regarded as one of the best consultants.

Headings

We use H1 to H6 tags to best optimise the work.

Body text

The body text, that’s the main text which the customer reads, we make sure this work is well written. We specialise in evergreen content marketing, that’s written work that stays relevant for a very long period of time.

Image alt text

We can add relevant alt text.

FAQs (if applicable)

We can also add an FAQ section.

Building a strong backlink profile

Perhaps one of the areas that requires the most skill and expertise is building a strong backlink profile.

We are the experts at this process.

We have built do-follow as well as no follow backlinks. Because we are so good at this process, what we can do is improve the authoritativeness aspect of Google EEAT.

When you talk to some of the best SEO agency owners in the world, they will tell you, backlinks and the quality of them can make or break an SEO campaign.

Therefore, businesses simply need quality and relevant links. We can help your business to obtain these, in matter of fact, we are one of the best agencies in Cardiff for helping with this work.

In summary how local SEO can help your dental practice.

More sales

We are simply one of the best agencies in this area, we can say that because of our 14 years’ experience and working with some well-known names in this area.

Our clients love the fact that we can do it all, link building, through to writing content marketing with a very high Google EEAT approval.

We can take care of everything

We know how busy businesses are, especially dental practices. Therefore, you can trust us to take care of everything for you.

We can write the work, build the links, as well as take care of the technical aspects as well.
14 years’ experience

Having over 14 years’ experience is what separates us from so many other agencies.

Business owned by Ryan Christopher Walsh

Ryan Christopher Walsh is one of the best and most well-known SEO consultants and agency owners in this area. With several mentions on Search Engine Land, you know you’re dealing with one of the best agencies around.

Local SEO, national SEO and ecommerce

Perhaps you need help with your local, national or e-commerce SEO we can help.

We have worked on improving all of these for different clients.

How Ryan can help

We will work with you to form a winning marketing solution, contact the team today and we will do our best to help you.

What is Evergreen Content? And what are the SEO benefits?

By Sarah Jones|Categories: Uncategorized|Tags: |0 Comments

What exactly is Evergreen Content and what are its benefits?

Evergreen content marketing is perhaps one of the most important aspects of search engine optimisation. The term “evergreen” comes from the expression we use to describe trees and plants that stay green all year around.

The same concept can be used for your business’s content marketing.

You could write content that stays relevant and useful all year around. It therefore doesn’t tap into current trends that will see a spike in organic traffic, but then die down shortly after.

Instead, the art of evergreen content marketing is simple: to answer questions that customers have that stay relevant as the years roll by.

Seasonal, trending and evergreen content marketing

A lot of businesses are always trying to chase current trends.

Perhaps use Google Trends for this.

That is they are trying to be the first to market with a piece of content marketing that answers a set question.

The page might jump on a subject that could be described as a “flash in the pan” meaning it just jumps on current trends and perhaps celebrity news.

However, from a search engine optimisation perspective this can cause issues. The issues being that organic traffic is volatile, you see a huge uplift in organic traffic, only for things to die-back-down a few days later.

Topical authority and the many benefits of evergreen content marketing

Top SEO agencies worldwide want to create content marketing that lasts as long as possible.

This means that a piece of content marketing could persuade thousands, if not millions of shoppers to buy from you.

However, the work can also last a long time, and therefore inform Google over a very long period that the page has high dwell times.

Also, if the page is relevant for say 5 years, and it has a very low bounce rate, well this is a very clear indication to Google that the page is answering the question.

The point that we are trying to make here is simple, if you write a really good piece of content marketing that’s helpful, it could rank on Google for a very long period.

This could improve the Google EEAT score.

Plus, also it also helps you to sell more goods and services over a long period of time, and what’s better than that?

Attracting more backlinks

If a piece of evergreen content marketing is ranked high on Google, and let’s say that page ranks high for let’s say 5 years, just imagine the backlinks it could earn?

Potentially thousands of businesses globally might respect that you have offered a very comprehensive answer to that query.

You have shown that you’re an expert on that topic. For example, you could run a garage, and your specialists in DPF failures. You could be offering advice on how to fix DPF issues on a car, therefore this article could useful to mechanics, garages and part companies all over the world.

Therefore, the added benefit of evergreen content marketing, is that the page could attract more backlinks, because it is ranking higher on Google over a long period of time.

Can you provide some examples of good evergreen content marketing?

FAQ

If you are the director or a manager of a business, you will know the questions that year in, year out, customers ask you.

It could be how long does it take to install UPVC windows and doors on average house?

It could be which holiday destination is warm all year around?

Therefore, by answering these frequently asked questions, what you can do is help to bring a steady flow of organic visitors all year around.

How to guide

You could write a helpful how to guide, you might sell energy saving equipment. Imagine how Benefiel it would be to publish a guide, regarding how to set up your own solar panel set-up at home.

A how to guide is therefore a great example of evergreen content marketing.

Evergreen keywords

Make sure that you use a quality SEO tool, such as SEMrush, or perhaps Moz Pro to understand which keywords have a high search volume.

You can then create how to guides, or perhaps FAQ content around that.

You want to create evergreen content marketing, but you also want to discuss topics that a lot of people are discussing.

Therefore, use your Google Search Console account, Google Keyword Planner as well perhaps a quality tool such as Moz Pro, to understand which topics you should be writing about.

Make sure that you use a white hat and SEO best practices

Whether your writing content for a main page, perhaps you’re writing a blog post, or perhaps you’re writing a piece of evergreen content marketing.

What you have to do, is make sure that the work is white hat, but also use SEO on-page best practices.

These are some of the best ways to improve your on-page SEO

• H1-H6 tags Make sure that you structure the content marketing using H1-H6 tags
• Meta title and meta description
• Make sure that you write a well written meta title and meta description, this can improve the CTR of the work.
• Make sure you add internal links

You can greatly improve your businesses on-page SEO sometimes, by using the internal links to really good effect.

When your writing long blog posts, what you can do is internally link the work, so that the shopper or reader perhaps would want to also read that article. That can increase the dwell times, and reduce the bounce rate.

Promote on social media

Businesses regardless of whether you sell e-bikes or perhaps you retail fishing gear, do build up a loyal social media following.

What this can do is it can mean that you have thousands of people following your business.

Therefore, when publish a really good piece of evergreen content marketing, what you can then do is tell your social media following about the work.

They may mention it on their blogs, or it just gets cited by another business content marketing.

For example, a British manufacturer of e-bikes might state who their suppliers are, where the bike parts are made in the U.K.

This is advertised on their social media, the e-bike motor company may mention that evergreen content marketing page on their social media accounts, as well as also citing and linking to your new ever green content marketing on their own blog and written work.

Hire one of the best SEO agencies in Cardiff

This SEO agency is run by Ryan Christopher Walsh, one of the best, most highly experienced SEO consultants in the whole of Cardiff. He has managed a team for over 10 years helping to create winning and successful SEO campaigns for many businesses.

Ryan Christopher Walsh and the team have extensive backlink building, content marketing and technical SEO experience.
 

How To Build An SEO Strategy

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How To Build An SEO Strategy

How do you go about building an SEO strategy?

For your SEO marketing campaign to rip-roar success, you need to do some planning.

Whether you want to increase organic traffic, improve conversion rates, or rank higher than your direct competitors, you’ll often need a marketing strategy.

You often need to do a lot of work before any site changes are made. For example, you often need to do keyword research, plan what content to write, and analyse your backlinks and competitors.

This can give you a clear idea of how much work is needed.

Before you do anything, get the foundations right.

It’s all well and good to jump in headfirst, but sometimes this causes problems.

Let’s give you a real-life example we commonly encounter: the business has a very poorly designed website.

The websites are so weak that Google and other search engines can’t even fathom what products or services are being sold.

Therefore, often, and we would say more often than not, some web design work might be needed.

This could be to create new pages; it could also be to facilitate adding more text to a page.

It would also be possible to convert the website to a CMS, which would allow SEO changes to be made.

Some websites are just so basic that, well, they don’t even allow you to enter a meta description!

Marketing tools that you will need

Before you even start implementing SEO, make sure you have the right tools in place to monitor metrics such as organic traffic.

Therefore, you will need:

• Google Analytics
• Google Search Console
• As well as a paid SEO tool, such as Moz Pro, to check competitors’ backlinks.

Pause for a second and assess your current situation

You may have noticed that we can’t go quite so far into this article, and we haven’t even recommended any actual work to be implemented on the website yet.

That’s because top agencies track where the website ranks, how much organic traffic it receives, and what links it currently has.

Just as any good mechanic doesn’t start work without running a diagnostic check on the car.

Your chosen SEO consultant needs to do the same.

Therefore, check the following:

Keyword Rankings

How high or low is the website ranking for keywords that are important to that business? Is the business in the top 7 positions? Or is it nowhere to be found on Google?

Therefore, use your Google Search Console account to understand where the website currently ranks.

Site heath

There are various tools, such as Moz Pro, that you can use to run a technical SEO audit.

Have a look for any duplicated content, broken links, thin pages, and pages where AI text can be applied. Perhaps some pages need updating, as the information is outdated?

Run a site audit

Ask your content marketing manager to have a look to see where there could be content-thin pages.

Perhaps there are pages which are content-thin; perhaps those pages stand absolutely no chance of ever ranking in the top 10 positions on Google because, well, there are a few lines of text, which means the page is “content-thin”.

Keyword research

Keyword research is really important when creating a marketing plan.

The reason is that a good agency will tell you whether that keyword should be targeted based on the marketing budget you have.

Sometimes, ranking for that keyword, well, sometimes, it’s nearly impossible with small marketing budgets.

For example, car insurance, national solicitors, and online clothing retailers will be massively competitive.

Trying to rank for these on a small marketing budget of, say, 7k a month or less will mean it’s very difficult to secure first-page rankings for important keywords.

A good SEO manager will therefore:

Analyse search volumes

For example, are enough shoppers asking that query? Or perhaps on the other end of the spectrum, as too many people ask that query, such as “car insurance”, meaning that competition is fierce for that term.

Keyword difficulty

Is it realistic for the business to say that, in 6 months, it will be ranking on the first page for that term?

Or is it that they are competing with established brands with multi-million-pound marketing budgets?

Search Intent

Is bringing that customer to your website likely to bring more sales? It doesn’t all have to be about sales; it could be about improving brand awareness.

Therefore, does bringing visitors to your website benefit you through increased brand awareness, or perhaps by signing them up for a monthly newsletter?

Start where you’re going to make the maximum impact

Okay, so the day is short, and the amount of work needed is often endless.

Trust me, I am an experienced SEO consultant with over 10 years of experience, and you could be endlessly chipping away at your business’s marketing. Yet if you don’t direct your efforts to the right areas, you will not see results.

Therefore, start with on-page optimisation; however, do note that you shouldn’t over-optimise, and that the work needs to be completed in a white-hat way.

Page titles / Product Descriptions

A great place to start is to see the page title (H1) and make sure it actually reflects what’s being sold.

For example, you could be selling shoes, formal shoes, and the page title is just / formal shoes.

However, wouldn’t it be far better to incorporate the brand, the shoe name, and the leather colour?

This is much more descriptive, much more accurate of the page itself.

Therefore, it’s more likely to match search intent, as someone might be searching for “Hush Puppies, size 9, brown leather”.

Well, that H1 title is going to better match the query, rather than just leaving it as “formal shoes”.

Product description

Perhaps there’s no well-worded product description in place?

Well, that’s a brilliant opportunity to change that, to add a well-written product description.

Therefore, as part of your marketing plan, perhaps you will state that you will add a nice, well-worded product description.

Meta description

Perhaps the meta description is blank?

If so, what a great opportunity to include in your marketing plan to add a meta description to each of the main pages and the product pages.

Internal links

Perhaps there are no internal links, so, as part of your marketing plan, you’re going to state how you’re going to create internal links, say, from blog posts to the main pages.

New pages

Perhaps new pages need to be created, perhaps there’s an issue where some services are not mentioned or promoted at all.

Perhaps it would be better to create a new page.

A brand-new set of pages so you can target those new keywords.

What about technical SEO issues?

Technical SEO issues can massively hold a business’s website back. We always say to clients, “Is this like trying to drive a car forward with the handbrake applied?”

Therefore, a good SEO team will need to:

Fix a cannibalisation issue

Is there a mass of pages all targeting the same keyword? For example, if you sell Kenwood Kitchen Blenders, how have you made sure that it’s clear there are different products? Or has the e-commerce manager optimised, say, 7 products just for “Kenwood kitchen blenders”?

Google Search Console

What’s the business’s Search Console account flagging?

Any error messages?

Perhaps Google can’t crawl a page?

Perhaps links have become broken?

Perhaps the page has developed a glitch?

This will all need to be fixed.

Duplicated content and AI-written content

We think that duplicated content and AI-written content are like throwing an anchor overboard; they will slow down forward momentum to a grinding stop.

Therefore, pages need to be high-quality and original, and Google EEAT guidelines need to be followed.

Creating a content calendar and blog content strategy

Businesses spend huge amounts of time writing blog posts.

But why?

Well, the real reason is that well-written content marketing can massively help to improve your business’s organic search engine optimisation.

It means the website becomes more relevant to what you’re discussing.

If you’re talking about the benefits of purchasing certain Dewalt power tools, the different products, the different benefits, the new items that are just being launched by the manufacturer, well, over time, it becomes clear that you’re a business that is an expert when it comes to power tool retailing, for example.

Does the current content need updating?

The content marketing today needs to be good; actually, forget that it needs to be excellent.

Googlebot indexes millions of new pages every day of the week.

Therefore, Google can choose from millions of answers, so you have to ask yourself: what makes you stand out?

What makes that page worth ranking on the first page?

Google EEAT

One of the main ways Google determines whether a page is high quality is by using Google EEAT.

For those who do not know what this means, Google EEAT stands for expertise, experience, authoritativeness, and trustworthiness.

Does your content marketing show that you’re an expert on that subject?

No matter if you’re an estate agency or dentist, your website must have a strong Google EEAT score for it to rank high on Google.

Link building strategy

You have to develop a link-building strategy.

The main reason for this is simple: link building is massively time-consuming. You could spend even a whole day trying to build a quality link and still not succeed.

Therefore, you have a link-building strategy.

Why not have a list of competitors for whom you are confident you could build the same links?

Perhaps instead of analysing the backlinks of large businesses, select businesses where you know the backlinks are high-quality and you are confident you could earn the same links.

You could always generate links using the following methods:

Guest posting, but only on a high-quality website

Generate quality directory listings

Identify broken links, and perhaps suggest to the website that you replace them with your own links.

Digital PR: has your business won an award? Perhaps you could capitalise on that and gain a new backlink.

Conversion Rate Optimisation

Conversion rate optimisation is something your business should invest time and energy in.

The reason being, well, you could employ the very best marketing agency in the world.

Sometimes they could secure several 1st-place positions on Google for your business.

However, sometimes letting the side down is the website itself. It could, for example, be difficult to use and a bit slow.

Therefore, this is where CRO, or conversion rate optimisation, comes into its own.

You can improve the calls to action, the web design, and the website so that you convert more visitors into customers.

Here are just some of the ways you could do that.

Website navigation- make it simple to use

Add more calls to action on relevant pages, such as blogs and main service pages, like “leave your number for us to call you back.”

Add some recent testimonials, not just quotes, but perhaps a photo and comment from the customer on how happy they are with the products or services provided

Perhaps add WhatsApp so the customer can ask questions there.

Perhaps add a chatbot to answer some of the questions customers ask. Perhaps the chatbot would prevent that customer from having to go to a competitor to find an answer.

Add a simple FAQ section.

Reach out, Ryan C Walsh

With over 10 years of experience, we are one of the best and most well-known SEO agencies. Perhaps you need some help with your business’s keyword research?

Perhaps you need some assistance building links?

Perhaps your content marketing is not ranking anywhere near page one of Google.

Well, do not worry.

We are here to help, a friendly and supportive team.

We are here to help your business generate more sales and leads

For a free, no-obligation quotation.

Why not call the team today?

How to improve your ranking on Google: A 2026 guide

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How to improve your ranking on Google: A 2026 guide

A comprehensive guide on how to improve your ranking on Google

Table of contents:

• How to improve your websites U.X (User Experience)
• Why it’s important to create high-quality content marketing, keeping Google EEAT in mind
• How to improve your business’s on-page SEO
• How to improve your business’s off-page SEO
• What is technical SEO and how to improve it

How can we help

So, you’ve just returned from the web designers, let’s just say they have knocked it out of the park.

The website is amazing, well designed, and you’re happy that it conveys your business’s products and services perfectly.

But what happens when the phone then doesn’t ring?

Your not anywhere to be found in Google search, your missing out on business opportunities and sales- well this is where we can help.

It’s not simple

Okay first things first, SEO is no walk in the park.

Its most definitely not a piece of cake.

Any business therefore saying they can magically wave a wand and get your businesses flooded with new sales through organic SEO, well there telling porky pies.

Search engine optimisation is about optimising the website, this takes time. You need to create valuable content, optimise the on-page factors such as titles, make the website user friendly and build a ton on quality backlinks.

This is all massively time consuming. However, don’t be deterred, although its important to understand and appreciate how much work is actually needed.

How can we improve our organic ranking on Google?

Improve your user experience (U.X)

When reading various blog posts that dispense SEO wisdom, well you’ve most likely time and time again come across this term U.X.

U.X or to give its full title “user experience” well this sounds complicated to optimise for doesn’t it?

Its not really, it basically means in a nutshell make your website a piece of cake to use. Make the main menu simple to use, lay the pages out in a logical way. It also means making the website fast, designing a well-designed mobile version of the website. It means basically, making the shoppers life that bit easier.

We have all been on say an e-commerce website, where the design is just, well a bit rubbish.

For example, stocking thousands of products, and not being able to tell if there in stock, when they can be delivered. You might even have then a prompt, call us to obtain delivery times.

You don’t want that, if your buying say a part to repair your bathroom, such as shower tray, you want it delivered almost instantly!

Content marketing is king

Without superb content marketing, you’re not going to be able to retain a shopper’s interest.

Whether that’s a blog post, dispensing rather lengthy advice or a product page where there’s a product description.

The shopper will have questions, that’s before they whip out there credit card to make a purchase.

If those questions are not answered on-page, well the shopper then “pogo-sticks” or just bounces onto another website.

This increases a business “bounce rate” if only one page was visited.

It also means that in Google Analytics the dwell time is normally a bit low.

Now this tells Google, well shoppers are not that interested in the products or services on that page..

Then if the majority of shoppers all do this, well it means that the page is “meeting searchers intent”.

Meaning if they have set out that morning to buy a “suit to look like Austin Powers”- and your website doesn’t offer this, because the bounce rate is much higher than the competition, then you move down Google’s SERP’s.

The websites that move up, are the ones matching search intent, meaning they have exact Austin Power suits. They are keeping the shopper on the website for longer, due to higher dwell times, lower bounce rates.

How do we optimise our on-page SEO

On-page SEO is your key to organic SEO success.

Without it, well, Googlebot, plus Google’s algorithm might not even know what the page is about.

So, optimise your H1-H6 tags, write a nice meta description, and add internal links. There’s so much work that’s normally needed here.

The reason being, some websites have a ton of AI text, some have duplication issues, some have text that even stops Googlebot from indexing the work in the first place.

Therefore, all of this work needs to be completed if you want to rank on page one of Google.

How do we improve our off-page SEO

Google’s ranking algorithm was first named “PageRank”.

Now PageRank mostly used backlinks to decipher how important a page was.

Now this is important to remember, because even though we are many decades on from PageRank, well Google’s algorithm still uses backlinks to determine how important a page is.

Therefore, if you want to improve your ranking, you have to gain backlinks.

Links are often described “votes of confidence”.

Therefore, the more links you get, well the more authoritative the website becomes.

The higher you rank in Google.

However, if you think of backlinks as the fuel to your SEO success, well your not going anywhere with that petrol without an engine.

And content marketing is the engine.

Therefore, for that engine to run perfectly, you need fuel and an engine, this is the same with your business’s links and content marketing.

Technical SEO is another critical component of your SEO soup that needs to be thrown in with the rest of the ingredients.

Now what is technical SEO?

Well, its things such as, making sure the website can get “crawled and indexed”- that’s super important as without Googlebot doing its job, well your not going to appear anywhere on Google!

Then there’s the mobile design, that’s important to get right, so it works on shinny I-phone or Android devices.

Then there’s loading times, if you bought the cheapest hosting you could find, you may then find that your websites super slow.

This will hold the SEO performance back.

Then there’s schema, where you can basically high-light key information on the page.

For example, if you’re a local business, you may want to mark-up your companies NAP, this then tells Google super clearly, this is the companies name, address and phone number.

How can Ryan Christoper Walsh marketing help?

Well, we can complete all of the above work on your behalf.

Let’s face it your busy running your business.

You want to be dealing with building backlinks and writing 2000-word articles!

So why not us do this work for you?

Ryan Christoper Walsh is an SEO agency owner with over 10 years’ experience.

For a free quote, why not give us a ring?

AI SEO Explained: How UK Brands Can Optimise for AI Search

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on AI SEO Explained: How UK Brands Can Optimise for AI Search

All you need to know about AI SEO: How UK companies can appear in AI Search

It’s something of a buzzword at the moment, a topic of hot conversation if you like- that is, how can a business appear in AI search.

After all, every man and his dog is now using, for example, ChatGPT, so businesses will naturally want to appear there to flog more goods.

But how do you do that?

Well, organic SEO is still important. Therefore, ranking for that list of blue links is still important.

However, as you will know, more businesses are appearing as citations in Google AI Overviews in ChatGPT in Perplexity.

Therefore, if you don’t appear there, well, you could be missing out on a lot of sales. So don’t get left behind, let’s jump on the bandwagon, and let’s make your business more visible on AI search.

LLMs can extract your knowledge.

So, perhaps the most important concept to grasp is that the LLMs, which stand for large language models, are trained on text.

This text is a test that appears on company websites.

But what is AI SEO?

Well, with organic SEO, let’s say you’ve just written a brilliant article and you want to close your MacBook and have a glass of wine.

But before you do, remember to send the article to Google for manual indexing.

Well, things are different with the LLMs; there’s not normally a tool where you can send your brand-new blog post for indexing.

Therefore, this basically means you still have to ensure it can be read and indexed, but often you can’t instruct, for example, an LLM to index the work.

However, you can help the LLMs

The LLMs basically want to extract a sentence or some facts from your website to answer a question.

Therefore, the leading and best SEO companies in the world are among the best, because one of the best ways of getting your business cited in the LLMs is to, for example, have a good page structure.

This means doing the following:

• Good on-page SEO
• Write in clear sentences
• Write in a way that the information could be mentioned in a citation
• Make sure that all the information is accurate

Authoritative

Now, this is where there are massive cross-overs and similarities with organic SEO. Now, talk to any of the best of the best marketing agencies, and they will tell you that to improve a business’s organic SEO, you must understand Google EEAT.

Now, a key part of Google EEAT is “authorativeness”

Which boils down to two main factors: how often your business gets cited by quality websites.

The other is the number of quality backlinks the business has.

Now cited means that the brand name is mentioned in a newspaper article.

Because of the semantic web, Google has a really good understanding of who is an expert in their business niche.

Now, how LLMs such as ChatGPT decide who to cite may vary from LLM to LLM.

However, it’s widely thought that if you can prove that your business is an authority, that you truly are an expert in your business sector, this is the work that gets cited by the LLMS.

Therefore, leading SEO consultants believe the following is important when improving a business’s authority:

That is:

• More backlinks
• More mentions
• A higher ranking on Google may mean that your work is cited more often by the LLM.
  Social media may have some influence.
• How often does your name appear on other websites, such as if you’re an SEO expert, how often does your name come up on other leading SEO websites?

Must be structured right and offer clear answers

At this agency, we have always written in a conversational tone.

Which means our content marketing has always been structured with headings and an FAQ-style format.

Now we believe that this is the best way forward when optimising for the LLMs/

It just stands to reason that Googlebot often wants to crawl and index a page and read the on-page SEO clues, to decipher what that page is selling or offering advice on.

Therefore, there’s no reason whatsoever why the LLMS would not do the same.

Therefore, SEO best practices are important, such as:

• Adding H1 -H6 titles
• Writing alt text
• Using bold text on some titles that are not header tags
• Adding internal links
• Adding anchor text that’s descriptive and describes the link
  Etc etc

Just be as clear as possible.

This is one of the problems that sometimes occurs, and I most definitely do this from time to time.

That is to waffle a bit; now this means that content marketing can go off-topic.

However, many leading agencies, including ourselves, now believe it’s better to stay on topic and also to improve the authority of the website and the pages.

The reason is that if the work is high quality, you’re making it abundantly clear what your business is selling, what you’re good at, and that you know that area.

So, for example, if you retail fine-quality watches, make sure the website offers the best possible advice.

If you’re answering key questions that your customers are asking you, such as “How to spot a fake Rolex Watch” – then if the advice is really good, you’re optimising for the LLMs and organic SEO all at the same time.

Therefore, you’re basically killing two birds with one stone.

However, you then have to show that you are an authority, that other businesses and blogs respect your knowledge and like the advice.

Therefore, again, a good social media following, a lot of backlinks, and a lot of mentions improve the semantic SEO.

Topical authority

Here’s another strong prediction our business has: businesses that are going to get cited more in LLMs, such as ChatGPT, will be those that are more focused on selling a few product lines rather than many.

The reason is that, for example, let’s return to our example of a retailer of luxury watches: if they offer advice and repeatedly publish work on, say, used Rolex watches, then they are an expert in that area.

However, we believe that e-commerce retailers that sell a huge selection of items will struggle in AI search.

For example, a retailer might sell men’s suits, footwear, watches, and aftershave. Now, this is more of a broad brush; the advice is going to be more general, so we don’t think these businesses are going to surface as answers as regularly as a laser-focused business that’s only selling one product line.

Structured data

Time and time again, various SEO agencies are stating that it’s important to add schema markup to your work.

This could be an article schema, an FAQ schema, or a schema to mark up your company’s NAP information.

However, it just makes perfect sense to add more schema, because this helps your organic SEO and the LLMS understand what the page is about.

Show that you are an expert in your business sector

This is another really important point; again, this has strong overlaps with organic SEO.

Google EEAT says that in your business’s content marketing, you should show that you have experience and expertise in the products and services that you are selling.

Therefore, if you publish just one blog post or an occasional article, this is usually not enough to demonstrate to the LLMS and Google’s algorithm that you are an expert in your business sector.

Normally, you have to blog and add advice over a long period; it’s only then that the LLMS start to crawl and read more and more of your work. Then, like Google’s algorithm, they can start to see that due to the number of articles, you are an expert in your business sector.

However, again, blogging and adding articles are only one part of the equation; you still have to show that other businesses and customers like this work. Therefore, this often means gaining backlinks with high DA scores, as well as, for example, having a lot of mentions and likes on social media for the work you have published.

Again, just like backlinks, it’s important to get brand mentions to improve your business’s semantic SEO.

How can we gain more local customers by using SEO?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How can we gain more local customers by using SEO?

Introduction

Okay, so we appreciate that its 2026, SEO has been around for, well donkey’s years.

However, each and every year brand new businesses will be set-up.

They may pay for a fancy website, thinking that will be the golden ticket to business success.

But what happens when the phone doesn’t ring?

What happens when the showroom is looking, well a bit quite?

Well this is where local SEO can help.

Google Business + Google’s Organic Results + Google AI Overviews = Business success

For businesses to be more visible, well you have to pop up when people want your products or services.

Therefore, the power of search engine optimisation really lies with the fact that your business can appear, when people want to buy your products or services.

This is where our team can come in, we can help your business to magically appear in the map results, the organic results. Plus, if really work our magic, then its possible that a business even gets cited in the Google AI Overview results as well.

What Is Local SEO?

Sock it to me, what is local SEO, how can it help my business in 2026?

Okay, so lets start with a slight negative, then balance that out with a positive point.

The negative is, for any business, solicitor, dentist or dog walking service to appear number 1 the organic results is now harder than ever.

Why is that so?

Its harder than ever simply because, your up against competitors who know SEO works for there business. They will have been working ultra hard to maintain their position, plus they will have a flying start, because well, they might have been investing in the process for many, many years prior to 2026.

This means that there ranking factors, such as there backlink profile is much stronger.

Should you give up? Pull down the roller shutter doors, and bow down to your competitors?

Well most definitely not.

You do need a top SEO company, that’s where we come in.

Are we cheap?

No, we most definitely are not the cheapest marketing agency out there. We leave the spam links, the AI content for some of our competitors.

We know what works, we know what doesn’t work.

Therefore, we are not cheapest, but our work is quality.

How do we appear in Google’s Business Profile results?

Less get down to the important part.

How can business magically appear in Google’s Business results.

Well, it comes down to relevance, distance and prominence.

In a nutshell, a business often needs to be close to a lot of the customer when they are asking “where’s nearest craft beer pub”.

Then there’s prominence, how many positive business reviews? Has the company got a good social media following, a lot of positive reviews.

Does the business have positive reviews on Google Business, on Trustpilot etc etc?

Is local SEO worth it?

Well, don’t get us wrong, as this article serves to illustrate, its not a cheap process.

Its also not a fast process.

If your competitors have good links, been writing quality content, plus the user experience is so blooming good there holding the shoppers interest for a long period, well you do have your work cut out.

There’s no two ways about it, it’s like competing in a heavy weight boxing competition, your going to reach the top by beating the competitors below you.

But if your competitors have been watching Rocky movies, and working out in the gym like there life depended on it, well your up against tougher competition.

And well this is the same with SEO, if a business is turnover millions, and lets say the majority of there revenue comes via digital advertising, there not going give up there top spot without a good fight.

Optimise your Google Business profile

When you’re running a small business, we appreciate that there’s a million one things to do.

Your ordering stock, you’re dealing with difficult customers, and staff that maybe not as productive as you like.

This is stressful, we get it.

So when it comes to setting up your Google Business profile, well you might think, lets put 30 minutes work and then lets get down the pub!
Hmmm

That is a flawed strategy. The reason being is simple, for some business there Google Business profile is a huge massive competitive advantage.

Its so strong that when anyone in that area is say looking for a accountant, you spring up, and you have say 47 positive reviews with customers singing your praises.

Now your competitor, or your business, if its half way down the page on Google’s results, well why would a customer choose that business?

They have to go past the Google AdWords results, past the Google Business results, then keep scrolling past the Google AI answer that might be there, then to select your business in position say 5.

Why would anyone do that?

Unless you’re standing out because of schema mark-up generating a rich snippet?
Precisely?

Often the majority of customers wont scroll past those results, therefore, you could be losing out on business. Therefore to optimise and enhance your Google My Business results, you need to do the following:

Gain positive reviews

Ask customers who are singing your praises at say your hair saloon to leave a review. If they love how their new barnet looks, then do capitalise on that, ask them to write a rather lovely review about how good Sharron is and doing a cut and blow dry.

Verify your Google Business account

If you’ve got a Google Business account that is being regularly displayed in Googles local results, well its likely to be the envy of your competitors.

Therefore, its better to verify the account, which means that you can lock people out from changing the details. For example, we have seen competitors change the opening hours, by reducing them, with the intention of costing that business sales.

NAP and opening hours

You need to add your companies NAP details. You also need to add the opening hours, and to keep them up to date. The reason being is, if the Google Business account says your open 6pm on Monday, yet you decided to regularly shut at 5pm, well you might have a frustrated customer.

Someone who has driven across Cardiff, then noticed the pet store is closed, there in the rain, he’s not a happy bunny- so he leaves a negative review! Therefore do keep your opening hours up to date.

NAP consistency is super important

A lot of SEO agencies bang on about this point, its with really good reason as it’s a common local SEO mistake.

That mistake is, that the business sometimes changes its main address, say to a unit just down the road. However, if all your Thomson Local,

Yell, Wales Online business directory listings are saying your old address, then your Google Business is saying another address, this causes what are known as conflicting business citations.

These are never a good idea. They will hold your businesses local SEO back, like trying to run in a very strong head wind.

So all NAP details must be the same.

Build local business citations

Okay, so don’t go crazy building too many business citations, you don’t need hundreds of these.

Just identify with your marketing team which are the best business directories in your business niche.

For example if you’re a dental practice in the centre of Cardiff, who are your main competitors using, to write there business citations. For example, it could be a dental website where you can write a profile about each dentist. It could be your on the Welsh Governments website for local dentists, it just be a Yellow Pages advertisement,

Whatever it is, just make sure that the NAP information is kept up to date.

Digital PR and Local Relevance

Okay, so this part is easier said than done

However, when you have Googled your main competitors, what you often see if a lot of news results about the business as well.

Whether that be on Wales Online or perhaps

Write content marketing for your local customers

The best part about owning a local business, is often the management and the owners are in the business on a day-to-day basis. This means that you get to learn the questions that your customers often ask about your products.

This means that you are best placed to advise and help the marketing agencies as to what the content marketing should be written about.

Then it’s the SEO agencies job to think about Google EEAT, the Google Helpful Content Update and also use best white hat methods to optimise the work.

In a nutshell, if you produce work that very helpful, useful to local customers, then they will read this work for a long period.

Your local business could benefit from the following:

• High dwell times
• More backlinks
• More customers
• More organic traffic
• Lower bounce rates
• Your local business appearing higher for even more keywords

Its important to carry out keyword research

This may contradict our previous point, but its an important point none the less.

Although the owners of the business will know what your customers are frequently asking in regards to the products or the services you sell, its still important not take a tunnel vision.

What mean by that is some businesses make the mistake of optimising for just one or a few keywords. However after using quality keyword research tools, such as Google Search Console, Ahrefs and also Moz Pro, you will often find that customers use hundreds if not sometimes thousands of different keywords to locate the products and the services that they want.

Optimise for a wide range of keywords

Therefore, your business might sell quality coffee to wholesalers and coffee shops. Now your business website might be optimised for arabica coffee, but if you don’t optimise for organic coffee beans, then you could be potentially missing out on a lot of business.

Should we be adding structured data to our website?

You should most definitely be adding structured data, such as JSON-LD structured data to your company website. If you don’t know how to do this, then talk to your web developer. Its particularly important for local businesses to have schema to mark-up your companies NAP information.

The NAP information is often in the footer, if not the contact us page, sometimes its also in the main pages.

The NAP information just means your company name, its address plus also phone number. Its fine to write this just in plain text, and most probably Googlebot will still be able to crawl and index that NAP information and still understand it.

However, top SEO consultant know that as this information is crucial to how Google’s algorithms work, especially which businesses appear in the Google MAP results, its worth taking the time to mark-up your companies NAP information.

The NAP information should be therefore highlighted using schema. Google actually offers a free tool to highlight your companies NAP information.

Technical SEO

When you consider technical SEO, its often only mentioned when your talking about large businesses, such as e-commerce shops. However, good technical SEO is still needed as well for local business. Therefore, for your company in Cardiff we would recommend doing the following:

Robot.txt

You can use robot.txt to give instructions directly to Googlebot and the other bots. For example, requesting that the terms and conditions page on your website doesn’t get crawled.

This helps preserve your businesses crawl budget, which is very important especially in the case of a local business.

The reason is, for a local business, its more than likely that the crawl budget for the website will be low.

Therefore, you need to use your crawl budget wisely, and get Googlebot to crawl the pages you want indexed.

Fast

If you make your website fast, then you could have the advantage over your competitors local SEO.

The reason a lot of local businesses might have gone with very cheap hosting.

The hosting might therefore be very slow, therefore this could damage your businesses local SEO.

You need super fast hosting, buy the best, buy the fastest hosting your company can afford.

XML sitemap

If you have say a WordPress website, use it to add an XML site map through a plugin.

WordPress has many plugin options, such as Yoast SEO, where you can actually add an XML sitemap for free.

This then acts like a sat nav, directing Googlebot to crawl and index the pages you want.

The XML sitemap should be configured so that it automatically updates, this is important.

Say that your business add a brand-new blog post, that many of your team members have worked on. You want this to automatically add to the XML sitemap, so that the work can get crawled and indexed by Googlebot, then so that the new article can appear in Google’s results.

Smartphone

We all know how important it is that the website works on say I Phone and Android devices. Practically all website designers now will offer a mobile version of yoru website, if they don’t include this in the fee, well you most definitely need it, because roughly 50% of visitors comes via mobile phones.

Therefore you need a mobile version of your website.

However, that’s not the end of the matter, you also need to spend a long period improving the UX.

UX stands for user experience, which means basically make the website super simple to use.

When you on websites such as Amazon, there website design is so good, the user experience is excellent. What this does is offer a better user experience, which means higher dwell times, lower bounce rates.

Therefore make sure the user experience is good.

What marketing tools should we use?

For all businesses we would recommend using Google Analytics.

We would also recommend using Google Search Console.

These are both excellent tools, you can for example see how your organic traffic is increasing, or if the SEO is going wrong, how it might be decreasing!

Then there’s Google Search Console, where you can monitor where the keywords are ranking.

We would recommend using these tools, plus, for keyword research and link building do use Moz Pro.

We think that Moz Pro comes with a one week free subscription, so you can try the SEO tool before you buy.

Come to the SEO experts.

We are one of the most experienced and knowledgeable SEO agencies in the whole of Cardiff.

We have SEO experts, some of our SEO team have over 10 years’ experience. Therefore, we can help you to obtain more sales.

How can we gain more customers by using local SEO?

Our SEO agency answers how a business can gain more local customers via local SEO. We an an agency in the U.K with over 10+ years’ experience in offering organic and local SEO.

How can we get our business to rank higher on Perplexity?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How can we get our business to rank higher on Perplexity?

Introduction

The amount of AI search queries is increasing. Perplexity is one of the AI giants; as a result, many businesses are increasingly interested in improving their generative engine optimisation (GEO). Businesses, therefore, do not want to miss out on a slice of the AI search results.

For example, Perplexity mentions business citations in its answers; it’s been reported that a lot of the citations bear some resemblance to Google’s organic results. To therefore stand out in a crowded market you have to better optimise your business’s content marketing. This article is therefore concentrating on how you can increase the number of business citations your business receives from Perplexity and the other LLM’s such as ChatGPT.

What is Perplexity’s RAG system?

When you’re reading about generative engine optimisation and LLMs, another term will pops up time and time again. That, term is RAG, which stands for “retrieval-augmented generation”. The LLM’s use this system to generate answers to prompts typed by someone.

The RAG process has five distinct steps:

Query

The LLM understands the question beyond just keywords; therefore, it is believed that LLM’s have a semantic understanding of “entities” (Semantic SEO). For those who don’t know what entities mean, they can be events, celebrities, or products such as brands. An entity is, therefore, anything that is well-known.

Live Web Retrieval

It’s thought that the Perplexity can search for a relevant answer within a piece of content marketing that contains the answer to your specific question.

Snippet Extraction

It is then thought the Perplexity, and other LLMs can then pull out the most relevant answer from the text.

Answer Generation with Citations

The large language models, such as GPT can create a bespoke response in real time based on the information they extract from a businesses content marketing.

Conversational Refinement

Then, like most large language models, Perplexity uses the “query fanout technique”, which means you can ask follow-up questions and gain a much more precise answer.

How are citations changing search engine optimisation?

It used to be the case that businesses were competing for clicks in Google’s organic results.

While this is still very much the case, businesses now also want to gain citation clicks as well from the LLM’s. This therefore means ranking higher in LLM’s, such as ChatGPT, as well as Perplexity.

Google’s Organic Results and Perplexity

What has been mentioned a lot of SEO consultants should find extremely interesting, is that there is a close correlation and crossover between Google’s organic results and the citations that Perplexity mentions. This is good news for any SEO agency, because it means that if you work hard to improve your organic results, and produce high-quality content marketing (Google EEAT), you could gain more Perplexity citations in the process as well.

For example: a very well-written blog post by another SEO consultant noted that around 60% of the citations mentioned in Perplexity have a close correlation with the top 10 results in Google’s organic results.

How does Perplexity rank content?

Perplexity ranks contents in the following ways

Domain Authority (DA)

Perplexity organises search results using various ranking factors; domain authority or DA is one of the major ones. For example, how many quality backlinks ultimately determines where many businesses end up in Google organic search results.

However, it is also thought that domain authority that determines the trustworthiness of say a blog post, has a bearing on how Perplexity also ranks the content.

Freshness

A lot of agencies will fully appreciate, but for a long time, Google’s algorithm has preferred to rank content marketing higher that is more up-to-date and fresh. Many SEO experts think the same in terms of how Perplexity works: it evaluates the recency and freshness of the content marketing– therefore often citing pages which are more up to date. This is why it’s so important to include the date of when the work was first published, as well as the date the work was last updated.

Good page structure matters

This is a point we found particularly interesting, in that it requires a good on-page SEO and structure for the work to be cited by Perplexity. It also worth knowing that, in the first paragraph, many experts believe it’s important to convey the article’s main purpose, in terms of what its discussing.
It is also thought that the work should be split into sections with headings to address the content marketing in chunks.

FAQ style content

We have found that, for a long time, especially in organic search engine optimisation, it’s a good idea to write content marketing copy using a conversational tone. This means writing questions and answers and keeping the work to the point.

However, there is also the argument that AI, LLMs, that’s large language models, like content marketing, to be split into headings and answers. This means that the answer can be extracted more simply from the content marketing.

Quality is still key.

What’s great to hear, from many marketing experts around the world, is that there are strong crossovers between high-quality content marketing with a high EEAT score and work cited in the LLMs.

Therefore, if you’re writing, say, 2000 words plus blog posts, you’re wondering whether it’s worth the effort; it most definitely is, because large language models can also cite this work.

Backed up by statistics and supporting evidence

Here’s another area where we believe there is a strong crossover between organic search engine optimisation and optimising for Perplexity.

That is in the top-ranking content on Google and what is also cited by Perplexity; it often written work where a lot of statistical data is mentioned, and reinforced with outbound links. Therefore, if you want to improve your chances of being cited as a business within Perplexity, it is often a good idea to quote reliable statistics and facts to reinforce your work.

Author bios
It’s really important to make it clear when writing content marketing who the author of the work is.
For example, an important part of Google’s EEAT, is that the author of the work shows their an absolute expert in terms of what they are writing about.

Therefore, it just stands to reason that if the LLM starts to use semantic SEO, it will understand the actual author of the work and their expertise in terms of what they are talking about.,

Therefore, again, it’s important to cite the author within the content marketing itself.

Outbound links

Its important to mention authoritative sources, you should therefore cite other people who have helped or influenced how content marketing is written. We believe when this is done right it can large impact on your business, and how often your brand is cited as a citation within Perplexity.

This is a point we mentioned earlier; however, it’s important to note that the outbound links should be highly relevant and from authoritative sources.

Schema markup

It is thought to boost your visibility in LLMS you should add schema to your website. Schema is a form of structured language; it makes sense that LLMs would use this format to understand content marketing better.

Scannable content

Just as a reader thinks about how to read a page quickly, the LLMs prefer scannable content that they can quickly extract an answer from.

As example mentioned by leading SEO consultants is the use of HTML comparison tables, with statistical data, or just simple straight forwards answers, it lets the data to be easily read by bots and people, therefore making the information easier to cited by the AI systems.

This means that if the information is better organised into bullet points and numbered lists, and the headings are clearly split on the page, the work is more scannable and therefore to be mentioned.

Last updated.

It’s clear that LLMs, such as Perplexity, prefer to mention and cite up-to-date site information.

Promote your content marketing when it gets published

Some SEO agencies widely cite the idea that when you publish a new piece of content marketing, you should shout about it from the rooftops. This means that if you promote on social media and it gets more clicks, the content will be cited more often within the LLM, such as Perplexity.

Key takeaways

Content marketing structure

To increase your business’s citations, we recommend writing content with question-based headings and answers.

Also, write the information as if you’re talking to an actual person, offering helpful advice. Also, within the first paragraphs, make it absolutely clear what the content marketing is about and who it’s aimed at helping. This is widely thought to be the case: this work is cited more often by the LLM’s.

Add structured data

Work with your web designers and web development team to add structured data.

How Ryan Christopher Walsh can help:

In essence, the main way to increase a business’s visibility, whether locally, nationally, or internationally, is to focus on publishing quality content marketing. If you focus on SEO best practices, this can improve your organic search engine optimisation and make content marketing more visible on platforms such as ChatGPT and Grok, which Elon Musk owns.

Therefore, it all boils down to offering helpful, well-researched answers. We hope this article has provided you with some food for thought on how to improve your GEO and SEO.

If you require further help improving your organic search engine optimisation, Ryan Christopher Walsh is an agency in the Cardiff area with well over 10 years’ experience. Even though generative engine optimisation and LLMs are a relatively new concept, it still boils down to producing quality work and understanding white hat practices.

Ryan Christopher Walsh is one of the leading SEO consultants in Cardiff. He advises and consults with businesses and offers fixed-price monthly packages.

If you would like a free quote, why not contact our team today?

How can breadcrumbs be used to improve a business’s SEO?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How can breadcrumbs be used to improve a business’s SEO?

Author: Ryan Christopher Walsh
Date: 11.12.2025

What are breadcrumbs?

Breadcrumbs are simply allow an additional way for a shopper to navigate a website. Breadcrumb navigation is especially used on large e-commerce websites, where many products might be viewed, allowing the customer to simply go back to previously viewed pages without having to re-enter the websites main navigation.

Why do breadcrumbs matter for SEO?

Breadcrumbs wont make a huge difference to where your website ranks on Google by themselves. So, therefore you might be wondering, well if breadcrumbs don’t affect rankings, why bother implementing this work?

Well, it can be said that breadcrumbs when implemented correctly can help your website in two main ways: those are improving the U.X but also helping Googlebot.

Googlebot

Googlebot can crawl and index the links, meaning that the page can get found more easily by Google.

U.X

If you have ever been on an e-commerce website for a very long period, well, you most likely have viewed a huge number of products. Perhaps hundreds, its too easy for a shopper to get tired, then want to leave the website because they cant get to the product they want.

However, breadcrumb navigation makes it that much more simpler, that much better to simply get back to a product you once viewed. For example, it could have been a handbag you really like it. Yet, you wanted to browse some more items before committing to that purchase, well by using breadcrumb navigation, it makes it simpler to go back and to simply take another look at an item you had wanted to purchase.

Internal links and Googlebot

For those that truly know how Google’s algorithm works, they will simply know that Google uses a automated bot, called simply “Googlebot”.

Its Googlebot’s job to crawl and index pages. However Google does this depends on the crawl budget that has been assigned to your company website. However, the more important websites they are assigned a higher crawl budget, which just simply means that Google checks for changes, edits, website design alterations that may have occurred. If the content marketing, that’s the text, if that changes then Googlebot will crawl and indexed it, then replicated the new page into its index.

Now, with breadcrumbs, what these allow is for you to add more internal links onto your website.

Not only is the customer able to better know where they are on your e-commerce website, but also the search engines, such as Google will know where that page is on your e-commerce website.

For example, you might sell luxury cars, if the breadcrumb navigation, says “Rolls Royce” then the next breadcrumb navigation says “phantom” – then it will be apparent that your on that particular model of luxury car. The internals links can therefore be followed by Googlebot and it helps them to know the structure of the website, for example, that you sell luxury and sports cars, that might be clear from the homepage. Then the sub pages, it clear you sell a range of Rolls Royce luxury cars and you also stock the Phantom range of Rolls Royce’s as well.

Its all about improving the U.X

You know you walk into a luxury hotel, well the hotel makes it a piece of cake to enjoy your stay and it’s a very nice place to be.
Well, you should apply this logic when building your e-commerce website, make it a great place for shoppers to purchase goods from you. Make it easy to navigate, make it a great place for shoppers to select the right products, with well written content marketing such as product descriptions to help the shopper to make a decision on whether that item is for them.

Bounce rates

If you help a shopper to locate the product they want, perhaps through the main navigation being well designed, and going the extra mile by adding breadcrumb navigation, then you can help keep shoppers on your website for longer.

No matter what type of business you run, if you want to improve your businesses search engine optimisation, then the SEO company should be looking to improve dwell times, plus working really hard to decrease bounce rates. Our agency writes and creates some of the very best content marketing, which has an extremely high dwell times, low bounce rates, and always is written with Google EEAT in mind.

Sticky

It used by the case that marketing agencies used to refer to making their websites, or their clients websites “sticky”.

What they actually meant by this is what is important, whats crucial to really improve that dwell time. Google uses “RankBrain” and this powered by AI, what it is doing is monitoring, how long are shoppers are spending on the website.

Are there different types of breadcrumb navigation?

Yes, there is, there is, there’s “hierarchy-based breadcrumbs”- there is also “attribute based breadcrumbs” as well. Both are a type of breadcrumbs that are widely used on a number of e-commerce type websites. When you talk to any really good web designer, that understands how to improve the U.X of a company website, they will you that the design of navigation, such as the main menus and the breadcrumbs are very important.

There are also path based breadcrumbs as well. So therefore the large online retailers, they often use these breadcrumbs and they be very useful.

How should breadcrumbs be added to a website?

Make them clearly visible, its important in terms of bread crumb navigation, that the navigation can be clearly seen by the shopper. This way when there browsing products, if they did want to go back and visit a previous item they have looked at, the breadcrumb navigation makes that really simple to do.

Also do consider your other ways that you could improve the on-page SEO such as

Product schema

We are an SEO agency that can add schema to your website. There is also the possibility of adding breadcrumb schema as something your digital marketing agency can do. In terms of schema, our business also works with a lot of companies that want improve their local search engine optimisation. Its important to think about improving the U.X factors, such as adding breadcrumbs, but also its important to think about adding schema as well.

Well designed main menu

There’s no point in investing into adding breadcrumbs, unless the main menu is really well designed. Therefore when we work with clients, we choose WordPress websites that offer good breadcrumb navigation, but also good main menu design as well.

How our company can help

Who are Ryan C Walsh Marketing?

We are a marketing company based in the city of Cardiff. We have been helping businesses to improve their local search engine optimisation for over 11 years.

We are one of the best, if the best set of SEO consultants.

For a no obligation quote, do call us today.

ChatGPT for E-commerce: Who Can Sell and How to Prepare

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on ChatGPT for E-commerce: Who Can Sell and How to Prepare

ChatGPT-5 for E-commerce: how to increase your businesses sales on Open AI’s Chat GPT

Chat GPT for e-commerce businesses-why this is an opportunity that you cannot miss!

Date: 27/10/2025

Author: Ryan Christopher Walsh

Subject: (AI) Artificial Intelligence | SEO

In summary:

• In this article, we will discuss the following
• How ChatGPT has become so popular, as it now has over 700 million weekly users
• How ChatGPT can help improve CRO
• How OpenAI’s ChatGPT “instant checkout” presents an opportunity for all e-commerce businesses
• Why no business can now afford to ignore ChatGPT
• What is ChatGPT’s instant checkout feature?

Why your business cannot afford to ignore ChatGPT/LLM’s and/AI platforms any longer

ChatGPT is being used more and more every single week, it has recently been reported that Open AI’s Chat GPT has over 700 million weekly users. Businesses now cannot afford to ignore this marketing channel any more. This is why Ryan C Walsh a leading SEO agency, is being asked by businesses to increase their visibility on Open AI and other LLM’s.

We can help you generate more business, increase your businesses brand awareness.

This can actually help your business to generate more sales using the checkout feature on Open AI.

What is the new “instant checkout” feature within ChatGPT?

You may have noticed that there is now an instant checkout button directly integrated into ChatGPT-5. This means you can buy items and services directly on the AI platform without leaving it.

This presents an amazing opportunity for businesses to sell more products using Open AI.

Does my business need a “compatible checkout” to use ChatGPT?

So, although businesses with checkout compatibility will offer a more seamless buying process for customers, ChatGPT can still display product links. Us SEO agencies refer to these as citations. These citations act as links, where a shopper can instantly be taken to your business website.

This means that even if you don’t have the checkout compatibility feature added, shoppers can still choose to follow the citation link.

By following a citation link on Chat GPT to your website, they are being referred by ChatGPT, so you can still make a purchase directly from you.

Why should I care about my business being displayed on ChatGPT?

There are many reasons, and marketing consultants are now realising that Chat GPT is actually being used as a 24/7 sales assistant by shoppers.

For example, when you walk into a department store and are about to buy a high-value television, you will likely have many questions for the sales assistant before you make that purchase.

Now, in 2025, as we enter into 2026 in only a few months, more businesses are using AI platforms as their sales assistants.

This means the shopper can refine their search by using follow-up questions to an original question that they asked, in order to find the exact product that fits their needs.

For example, the original question might be:

What’s the best TV for under £1000.00

(Follow up question) what’s the screen with the best resolution?

(Follow up question) which TV comes with a sound bar?

(Follow up question) Which TV has won an award for being well designed

You get our drift? Chat Gpt allows to keep refining the query, to find the exact product that you want to buy.

Then they can be referred to products externally via a citation, or they can purchase directly on the platform.

This can help your business to increase sales, but it does more than that, it can also bring more qualified prospective customers to your website. Also by your company being mentioned, it helps to improve brand awareness.

Why is ChatGPT why is it so important for online shopping?

In the past, many marketing companies, such as many SEO agencies, used to consider organic search engine optimisation, local SEO, and

Google Adwords as the only way to find new customers.

Now, all of these marketing channels, are still important ways for customers to find your business; however, the marketing landscape is changing rapidly because of Ai.

You have to think about AI, and you have to think about how your companies content marketing can be super helpful to customers, and therefore more likely to be mentioned on the artificial intelligence programs like ChatGPT.

The reason being: if you offer more detailed guides and more helpful, well-written information, your business is more likely to be cited as an answer by large language models.

This means that ChatGPT, or any other LLM’s are more likely to use your website as the training data; therefore, refer more customers to your company website if you offer high quality information.

Be conversational, be helpful.

It might seem that, as a business, you’re spending tens of thousands on search engine optimisation (SEO) and writing endless articles and guides.

You might be scratching your head as the company director, wondering why you as a business are simply spending, say, 50,000 a year on writing so much content marketing.

The answer is simple: content marketing is usually the gateway to your website, and serves as a landing page for customers to find your business through Google and Chat GPT.

For example, if you’re writing helpful guides about your product, the large language models, such as the LLM’S, are more likely to cite your websites content marketing.

Also, it helps improve your business’s organic search engine optimisation.

It’s like having a customer support team.

In the past, and currently as well, having a customer support team on hand to support your customers 24/7 is a costly overhead for any business to have.

This is why so many businesses are investing in super helpful content marketing; it can help improve the business’s SEO and also AI visibility as well.

The reason is simple: LLM engines, that is, large language models, can read this work. If the work is deemed high-quality (Google E-EAT), it is likely to be cited more often by ChatGPT, for example.
So, in that sense, it’s a bit like having a customer support team recommending your products and services directly to the customer.

How instant checkout on ChatGPT is now a game-changer

When you think about ChatGPT, many people believe it’s just used to find information and to get a very in-depth answer to the question that they have.

However, the other AI platforms are likely to follow suit to what Chat GPT has done, and also be used as e-commerce platforms in their own right.

What we mean is that they can be used, for shoppers to purchase items directly within ChatGPT.

Now, think just for a second how effective that is.
The customer may have asked, let’s say, 10 questions, really in-depth questions about the product or service they want to buy.

Authoritative content marketing

It’s even more critical than ever that businesses improve the quality of their content marketing.
Because now you have to think of your marketing from a multidimensional perspective, meaning that it’s not just used to improve your organic search engine optimisation (SEO); it also needs to be cited and made more visible on the AI platforms. For this to happen, the work needs to be superior, of high quality, and well written.

It needs to have a high Google E-EAT score.

Partner with one of the best SEO agencies in Cardiff

Ryan C Walsh Online Marketing is a company managed by “Ryan Christopher Walsh” for the last 10 solid years. During this time, we have been busy helping businesses increase their sales well before AI was even created.

However, we are an SEO company with our finger on the pulse; we are learning daily how AI is changing how products and services are sold online.

A lot of businesses have come to Ryan Christopher Walsh, as we are one of the best, leading and most authoritative SEO companies in the whole world.

For example example: Search Engine Land cited our work in the past, quite simply, this shows how good our SEO agency actually is.

If you want to improve your search engine optimisation, we are most definitely the business to call.

Top Google Business Profile Optimisation Tips

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on Top Google Business Profile Optimisation Tips

What are your top tips for optimising a Google Business Profile?

Google Business Profiles are an essential marketing tool for businesses of all sizes. Potential customers use these profiles to gain important information about your business, such as its opening hours, to read your business’s reviews and also to gain directions directly to your business.

To put it quite simply, if you have a well optimised Google Business Profile, this can help to improve your local SEO- which can help to draw in more customers, as well as improve the reputation of your business if you have a lot of positive business reviews.

Author: Ryan Christopher Walsh

Date: 18/09/2025

Google Business Profile can be a critical marketing asset for any business. The reason is that it if you get shown in the top 3 results, this is a brilliant position just below the Google Adwords and above the organic search results.

The point we are trying to make is simple: if your business consistently ranks in the top three of Google Business Profile results, you can attract more customers, entirely free of charge.

In this in-depth article, we will cover:

• Why your business needs a Google Business Profile account
• How you can claim your Google Business Profile
• How to verify your listing
• What you need to optimise and improve your Google Business Profile
• How to keep your account up-to-date

Why should I go through the effort of setting up a Google Business Profile account?

It’s simple.

When customers want to find anything in the city of Cardiff, they often turn to Google.co.uk for the answers.

Therefore shoppers often turn to their smartphone for the answer, whether that’s a nice Samsung smartphone or perhaps an Apple device, most of us usually ask Google to find a local business for us. Whether that’s the closest Greek restaurant, or where we can buy a new mattress

Often, then right in front of the customer, will be Google My Business results.

This is why it’s so important; and why its still crucial for companies to get displayed in the Google Business results, as you can potentially attract thousands more visitors every single year to your business profile.

A detailed and reliable survey indicates that 46% of all searches are conducted on Google, are actually defined as customers looking to find local businesses or information about local events. This means that if your business is not ranking high on Google, you can most definitely be missing out on a tremendous amount of business.

The local three pack

It was the case, quite some time ago, that Google would actually show around seven businesses within the Google business results. Therefore, there was a considerable opportunity for a company to appear here; however, as things change, it’s now just 3 businesses which are shown here.

Businesses now have to fight fiercely for just three positions within the Google business results; therefore, it’s very hard for companies to appear here. This is why businesses need to now make serious effort to improve their local search engine optimisation if they do not appear in the Google Business results.

How can we claim our Google business listing?

Perhaps it is the case that your Google listing already exists; therefore, it’s just a matter of typing your business into the search bar on Google, choosing your business and then simply clicking on the “claim business” button.

This is most definitely worth verifying and claiming you’re listing.

The reason is simple: if you don’t, the competitors might actually claim your business listing instead.

Although it’s not there’s to claim, if they do claim the listing, they can then makes unauthorised edits to the business listing.

For example, from our experience, some people will “suggest an edit” on the Google Business listing, and then change the opening hours or even mark as “permanently closed” when this is not the case.

Therefore, this could cost the business a significant number of customers if many potential customers falsely believe businesses is closed when it is actually not.

Therefore, do claim your Google business listing, it only takes a minute to do. You don’t want other competitors or people making edits to the listing, such as changing your opening hours, address, or phone number.

How do you go about setting up a Google Business Profile?

The best part is that it’s an absolute piece of cake to set up a new Google Business account; it doesnt take up a considerable amount of time at all.

Therefore, all you have to do is log in to your Google account, and then you will be done in a matter of minutes.
Simply search for “Google Business” and start the process of setting up your account.

Do make sure that you choose the right business category

Setting up a your business category is vitally important, and you should be pretty surprised with the amount of businesses actually set their

Google Business account up in a rush, using the wrong business category. For example, you could be running a landscaping business, simply by clicking on hedge cutting services, or offering lawn cutting services, may not describe the services your business offers.

Take the time to work through the list and choose a business category that accurately describes the services or products you sell, so that you choose the right category for your business.

Accurately filling the NAP formation.

When you complete your business profile, please fill in the NAP information accurately. Various marketing agencies’ websites which you might have visited before will have most likely mentioned that, nap, the stands for the “name, the address, and the phone number” of the business is an important part of SEO. The NAP information on-page and also off-page needs to be consistent.

You therefore need to make sure that on your company website, make sure that the NAP information is written in plain text on the website, and might also add the NAP information to the footer and the contact page as well. Do make sure that Googlebot can “crawl and index” this information.

This NAP information should match exactly the information you add to your Google My Business page.

A word on opening hours

When you’re running your business, you might actually change the opening hours from time to time- for example, you might want to extend your opening hours during holiday season sales.

When you talk to any good marketing agency, what they will actually tell you is that it’s a good idea to log in from time to time to your business’s Google My Business account(s) and update the various details.

What this actually does is tell Google that you are updating your account regularly, which will tell Google your doing a good job of keeping the information up-to-date and accurate.

It also helps customers, as they will often use the Google business profile as a way of checking say your businesses opening hours, making sure that the store is open before they start their commute to your shop.

By actually logging into your Google business profile from time to time, you are therefore showing Google that your business cares about keeping your business information up-to-date, and a lot of marketing agencies believe that this can help improve your local SEO, when your keeping your profile up to date.

Write a good business description.

It might seem more straightforward to copy a brief business description directly from your own website, but this is actually not recommended, thats because the text needs be unique

Therefore, take the time to write a unique business description in a text editor, such as Microsoft Word, and try to cram as much information as possible about your business into the available word count.

It’s essential to take the time to do this, because they say the capital city, like Cardiff, that business description could actually be read, potentially thousands, or even hundreds of thousands of times.

For example, let’s say that you run a really nice coffee shop, some shoppers might be wondering, do you have any side rooms that you can rent out as meeting space within your coffee shop? For those businesses who make this clear in business description, that they do have metting space in their business description, this could help them to gain more customers.

Therefore, take the time to write a clear business description.
How to verify Google Business Profile

There are several ways to verify your Google listing. For example, you can choose to ask for a postcard sent to your business address; however, it is our understanding that this method is becoming less commonly used.

Instead, there are many other methods, such as requesting an automated phone call instead.

You can also send an email to verify the account.
As we earlier alluded to, an excellent idea is to verify your listing as soon as you can; the reason is that sometimes competitors instead verify the listing, they will then have control over the business listing.

Google Business Profile Optimisation

The important part is how you can better optimise your Google Business Profile.

As we mentioned earlier, businesses in the city of Cardiff are fiercely competing for the top three positions. Think about it for a second, in most business sectors, lets say you are a heating engineer in this capital city. How many direct competitors does it have?

It could potentially have over a hundred direct competitors.

Therefore, it is essential not only to have a Google Business Profile, but also to ensure that it’s well-optimised and kept up to date.

Optimising your business profile gives you the edge, simply making your profile better, more relevant, and much more helpful to the customer. Because of this, Google is much more likely to show your business listing more readily and on a more regular basis.

Therefore, you have the edge over the competition, making you more likely to be shown more often by Google results, in those top three positions on Google. This can actually draw more visitors to your business.

Again, we must emphasise this point: it’s fiercely competitive to have your business regularly shown in Google’s business results; however, this can bring a lot of free visitors to your website.

It is therefore very different from Google Adwords, which will have to pay for every single click on your Adwords account. Instead, Google

Business actually helps draws in free traffic to your business.

So, without further ado, here’s exactly how to optimise your Google Business account.

Add photographs

Imagine your business has a unique selling point.
let’s say, for example, you have a nice restaurant with floor-to-ceiling glass with panoramic views across the Atlantic Ocean, which will naturally be a fantastic place to have a nice meal in the evening with your partner.

Therefore, you could add pictures of the restaurants interior onto the Google business account, then you actually show why shoppers should choose your business and visit your restaurant.

Perhaps it’s the food you sell, they might want to add some pictures of the signature dishes which you retail?

It might be a picture of your friendly and highly experienced team, you might want to add a picture of them as well?

Business reviews

If someone within your shop, or let’s say your restaurant, really likes your business and the products you serve, then in a friendly manner, direct them to your Google Business account and politely ask them to leave a positive review.

It’s widely thought, by most search engine optimisation agencies, ours included, that by accumulating a lot of honest reviews, that’s positive five-star reviews left by genuine customers, this is the strongest and best way to improve your business’s Google ranking.

Therefore, this is an excellent idea, as it can massively help improve your business’s local search engine optimisation (SEO).

How we can help improve your businesses search engine optimisation?

Ryan Christopher Walsh is one of the longest-serving SEO experts in the whole of Cardiff, South Wales. During his time, he has worked with large e-commerce online retailers, right down to small local businesses.

We are one of the most highly experienced SEO agencies, with over 10 years experience. Ryan is dedicated to helping businesses improve their SEO.

Ryan Christopher Walsh is, therefore, the best SEO consultant in the entire Cardiff area. We will most definitely will not offer the cheapest quote, yet what we can guarantee is that the work is of a consistent high quality, and the best SEO is likely to be found in any city in the

United Kingdom.

Contact us today for a no-obligation quote.

How to rank on ChatGPT: We provide seven tips to boost AI visibility.

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How to rank on ChatGPT: We provide seven tips to boost AI visibility.

In this article, we are going to explain methods that you can use to improve your website’s visibility to help get your business mentioned as a citation on ChatGPT.

The number of shoppers using ChatGPT is growing; we have read that the website is getting a phenomenal amount of monthly site visits. In fact, one article mentioned 1.7 billion monthly visitors! This means that businesses, as well as marketing companies, can no longer ignore these AI platforms and instead need to get their business mentioned more often on platforms such as ChatGPT.
In this article, we are going to discuss how ChatGPT organises, and also how it prioritises which content marketing is worth citing from

How exactly does ChatGPT rank various websites?

Are you able to create a diagram, perhaps a flow diagram, to explain how ChatGPT ranks various websites? An example of how a business can increase the chances of getting cited is by Chat GPT.

First of all, it’s essential to understand how Google algorithms operate, which differ significantly from how ChatGPT works. However, there are some commonalities, which include that both platforms want to supply high-quality content marketing as an answer to a shopper’s question.

How can we get our business to rank on ChatGPT?

Your content marketing needs to be of excellent quality.

This is where optimising for ChatGPT has powerful crossovers with how a marketing consultant would optimise a website, traditional search engine optimisation.

Why is that?

What we mean is that the content marketing must be of high quality.

We fully appreciate the facts now. Describing something as high quality is extremely vague.

So let us start to explain what can make content marketing high quality.

Satisfying search intent.

If somebody is looking to buy a yellow pair of Wellington boots, then that’s precisely what they want to purchase. They will want content marketing; it’s helpful and valuable to them, helping them to be informed about the best Wellington boots that suit their needs. For example, they might want a nice designe pair like Hunter Wellington boots.

Explaining the brand’s heritage through a well written page can help match a search query with the businesses content marketing to answer that question, highlighting the benefits of the product.

On-page SEO

You might think that additional ranking factors, such as page titles, internal links and page titles, are just reserved for organic search engine optimisation.

However, good on-page SEO is also important when optimising for ChatGPT.

For example, use Schema, use good page titles, alt text and also use internal links. These not only support traditional SEO but also send a clear message to ChatGPT and large language models, instructing them to describe precisely what that page is about.

Therefore, to cut to the chase, content marketing needs to be of excellent quality.

Semantic web

If you were a thought leader in your industry, for example, you may publish really high-quality written work off-site and on-site, this can establish your business as a brand and a thought leader in your industry.

For example, let’s say your business is in the automotive sector. You contribute your thoughts to a newspaper article, citing that used cars are more in demand than ever before. By having the newspaper business cite your website, you have to link to your website, making your business more authoritative.

Improving what some SEO consultants refer to as semantic SEO.

The more often your business is mentioned online, and as you establish yourself as a thought leader, your brand will be considered worth listening to, making it much more likely to be cited by ChatGPT, also.

Helpful and up-to-date content marketing

This has been a topic that has been widely discussed for a very long period of time. In terms of traditional SEO, it’s been known for a long time that the pages kept up-to-date, in terms of the statistics, facts and content marketing, are more likely to rank higher on Google.

However, many marketing companies also mention ChatGPT, in particular, which appreciates if the websites information is up-to-date information.

This, therefore, means it’s essential that factual blog posts and pages are kept up to date,. This could include updating statistics, adding new case studies or simply rewriting paragraphs to bring them up to date with 2025.

Do add a last updated line of text

The date of publication needs to be read by Chat GPT. However, if you make it clear that the information was last updated recently, this work is much more likely to be cited by Chat GPT as both Google and Open AI prefer to cite more up to date and information.

Which pages are lagging, losing traffic?

You might have a paid SEO tool, or you might be using Google Analytics or Google Search Console. Use this tools to find out which pages are ranking low on Google and not receiving any visitor numbers.

Copywriters might want to revisit these pages, give them a bit of love, and improve them to rank higher on Google.

Microsoft Bing

This is a critical point, in that many marketing consultants widely believe that all the content marketing cited on Chat GPT is taken from the

Bing search engine, which is being indexed.

Chat GPT is thought to use the same ranking signals as Microsoft Bing; therefore, a lot of businesses believe that by optimising search engine Bing, they can improve their visibility or on Chat GPT and be cited as a citation.

How to optimise your content marketing

Well-written text,

This means that the text should have a logical flow, and should set headings as well as subheadings.
We would also recommend using short paragraphs, perhaps bullet points, to allow the user to skip the section they want to read, increasing the dwell time.

Incorporate visual elements

A lot of agencies incorporate visual elements to lower bounce rate.

Google’s Free SEO Tools, Explained

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on Google’s Free SEO Tools, Explained

The SEO tools that Google offers for free and why you should be using them for your business

Author: Ryan Walsh

Date: 31/07/2025

Table of contents:

• What is Google Search Console, and what’s it used for?
• What is Google Analytics?
• What is Google’s Keyword Planner?
• What is Google Trends Discover?
• What is Google Alerts?
• What is Google Business Profile?
• What is Google Page Speed Insights?

Should we be using Google’s free SEO tools?

Well, the short answer to that question is a resounding yes.

However, don’t think that these tools are just for large businesses with multi-million-pound turnovers.

The reason is that Google’s SEO tools are suited to any-sized business. This means firms ranging from sole traders through to your large PLC businesses can benefit from using Google’s SEO tools.

In this article, we will walk you through why so many businesses use Google Analytics and Google Search Console.

We shall also explain the benefits of using other popular Google tools such as Google Alerts.

What is Google Search Console?

Imagine driving down a road and the dashboard on your car suddenly stops working, displaying a dead screen offering no information about the car’s stats at all.

This would shock anyone, leaving you feeling like you’re left in the dark.

This is how a marketing company would feel if, for any reason, Google Search Console went offline.

The dashboard within Google Search Console provides valuable insights into your website’s performance.

For example, using GSC, you can see the number of clicks the website has received, where your ranking for specific keywords is, and where some of the business’s backlinks have come from.

Google Search Console is therefore used by marketing companies daily.

Indexing, traffic and links

As highlighted above, Google Search Console is simply brilliant.

It allows you to spot, for example, indexation issues that could be hampering your website’s performance.

Imagine for a second that a bunch of essential pages could not be indexed; that would be a significant issue. The reason is that if Googlebot can’t index those pages, they may not appear in Google’s organic results.

Therefore, Google Search Console is worth signing up for. Even if you don’t use all the features, you should use them to obtain accurate information on your website’s ranking. You can also use it to see if there are any indexation issues, for example.

Core web vitals reporting.

An aspect that is sometimes overlooked when improving a business’s organic search engine optimisation is the website’s speed.
Top web designers will track metrics such as LCP and CLS, which can have a direct bearing on rankings.

Manual actions

If you have thrown Google’s Webmaster Guidelines out the window and thrown caution to the wind when implementing your business’s SEO, then this can be a recipe for disaster.

For example, some businesses do like to cut the odd corner to save time and money.

This could mean building spam links, also commonly referred to as low-quality links.

Now, this may seem like a good idea initially. However, if you subsequently log into your Google Search Console account and see that a manual action has been applied against the website, this can mean that the website becomes de-indexed.

De-indexed means removed from Google altogether, almost as if Google has waved a magic wand and removed the website from the index.
What Google then wants is action taken; this could be to delete spammy links or improve the website’s content marketing that has been deemed as low quality.

However, a word to the wise: don’t think that after a Google penalty, such as a manual action penalty, all will return to normal quickly.

Businesses can suffer from lower keyword rankings or even be de-indexed for many years due to a Google manual action penalty being applied to the website.

This is referred to as the “Google penalty recovery.” Therefore, implementing quality work is our best advice, and it’s essential to avoid shortcuts.

Google Analytics

Google Analytics is to an SEO consultant what a screwdriver is to an electrician – it’s essential.

GA4, the latest version of Google Analytics, will help you understand where visitors are coming from.

It provides crucial SEO information, including bounce rates and dwell times, which indicate how long a shopper spends on your website.

Therefore, businesses globally rely on Google’s GA4 Acquisition reports to reliably inform them how many visitors are visiting the website directly, through social media or the business’s organic rankings.

Google Keyword Planner

Google Keyword Planner is primarily used by businesses that are running Google Ads. However, it’s also widely used as a keyword research tool.

The reason is that you may believe, for example, that you just need to optimise your company website for the keyword “ladders” – as that’s all your business retails.

However, when you use Google’s Keyword Planner, you can quickly discover that one of the highest searched for terms about ladders might be “roofing ladders”.

Therefore, by not optimising your website for this important term, you’re missing out on a significant business opportunity.

Consequently, we would recommend that when your business is conducting keyword research, you use Google’s Keyword Planner and also other SEO tools.

We recommend using another quality SEO tool, such as Ahrefs, alongside the current one to see if it provides any additional information.

Google Trends

Google Trends is used by marketing companies globally.

What it allows you to do is see what’s trending at the moment. For example, it might be something related to a celebrity who’s hit the headlines for a particular reason.

It can be used to identify which topics are currently gaining popularity quickly.

The purpose is to create content marketing that taps into a current trend, which can generate more clicks, visitors, and organic traffic.

Google Alerts

A business can set up Google Alerts to track when its company name is mentioned. Some SEO agencies also use this Google tool, in particular, to see when a direct competitor’s name gets mentioned.

The reason is that this could offer a link-building opportunity.
Google Alerts could notify you of a direct competitor being mentioned.

For instance, a quality business directory could provide a good-quality backlink for your business. You may have only found that business directory because Google Alerts alerted you that a competitor has set up a business profile on that website recently.

You can receive email notifications when your business is mentioned.

Google Business Profile

Google Business Profile is a vital marketing asset that your business should utilise.

It’s essential to have if you deal with your customers locally.

For example, if you’re based in the city of Cardiff and serve your businesses locally, then you should set up a Google Business account as it’s free and straightforward to do. It’s also useful for customers who travel.

For example, you may offer a specialised service, where sometimes a customer may be willing to travel to your business from some distance.

Therefore, the Google Business profile can be used to help shoppers find directions to your business.

Google Page Speed Insights

Google Page Speed Insights measures LCP, or largest contentful Paint.

CLS, or Cumulative Layout Shift, is a key metric that businesses need to improve to enhance their users’ experience.

Businesses, especially e-commerce websites, therefore compress large images and minimise the amount of JavaScript that they use. This is all to make a website much faster and offer the shopper a smoother shopping experience.

For instance, if a page loads slowly, shoppers are likely to become annoyed with the company’s website and leave.

If too many shoppers visit the first page they visit, it indicates the website has a high bounce rate.

Businesses with high bounce rates over an extended period may experience a decline in their organic rankings.

What is the “Google Helpful Content Update”- and how should it change your business creates content marketing?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on What is the “Google Helpful Content Update”- and how should it change your business creates content marketing?

Written by: Ryan Walsh

Date: 18/12/2023

It might be the case that your business’s rankings have taken a nosedive. This could be due to many reasons. However, many websites were impacted by the helpful content update Google rolled out.

Google rolled out many updates every year, yet the Google helpful update impacted many businesses.
Other updtaes, such as the Google Hummingbird, they are much more well known about. So this update, we would say is equally important, yet many businesses don’t know what it is. Yet, if your company website has a lot of pages and blog posts, well its especially important to see if the written work on every page is good quality, and follows Google’s EEAT advice.

Google’s Helpful Content Update

The initial rollout of the update was back in September 2022, and many SEO consultants believe there have been many updates since. Therefore your organic traffic may not have decreased straightaway, as Google indexed, and revaluated old pages, its possible, yoru rankings may have decreased some time after.

Crawl Budget

It does boil down to how much of crawl budget Google has placed on your company website. A website such as BBC, a well known brand, its likely to get crawled and indexed by Googlebot everyday. A small business, that hasn’t invest much in search engine optimisation, well, that business may get indexed once a month, and not all pages may get indexed, so its possible that the business only feels the effect of Google Helpful Content update many months later, and that’s after each roll out of the Google update.

Can we recover from the Google Helpful update?

Well, often, a business can recover; however, it’s essential to take the advice of an expert on this. It could be the case that many factors are holding your website back, such as spammy links, thin content pages, and just a website with a high bounce rate. So, it’s essential to consult with an expert.

What we mean by this is, sometimes a business may think it’s the Google Helpful Content Update that placed the business lower in the SERP’s. However, it could be many different updates, for example a link update, or lets say Google’s RankBrain spotting that the website has a very high bounce rate.

So, what was the primary purpose of Google’s Helpful Content System?

The main purpose, we believe, is to reward pages and blog posts which are helpful to the business’s customers. Now, you might be thinking, surely that would be every page? Not really, as here’s the thing: so many companies, and we are talking about millions of separate businesses here, will have blog posts and main pages just written to improve the company’s SEO.

So, many businesses wrote complete waffle, in a weak attempt to get the business to rank higher on Google. However as Google got better and better at detecting spam, and low quality SEO, these businesses are getting deindexed, and removed off Google altogether.

So, a word to the wise, only implement quality SEO.

What are content thin pages?

So, these could be “content-thin” pages that do not offer much helpful information.
For example, you may want to read more about a product or service, and you’re presented with just one paragraph, which is not helpful to the reader.

So, for example, you want to learn about lets say a product, yet, the page doesn’t answer your question. Rather than having useful advice, such as a detailed product description, you just have one line of text, which doesn’t answer the question you have.

Keyword stuffing / over-optimised.

Too many businesses get lazy regarding their SEO; they know keywords they want to rank higher on Google. But sometimes, the business obtains poor advice; what happens is that the text, say a blog post, just gets over-optimised by repeatedly mentioning keywords the company wants to rank for. This can result in the business incurring a Google Panda penalty.

Google Panda

Since 2011, Google has been trying to eliminate low-quality SEO pages, such as thin content pages, from its index.
Therefore, the Google Helpful update continues this effort to reward businesses that write beneficial content marketing for their customers.

It takes a lot of time to write a detailed, helpful article. Yet, these businesses will end up ranking higher in Google’s results, as Google’s algorithm rewards businesses with higher rankings if they write top-quality content marketing.

Google’s EEAT update

So, if you’re doing SEO in-house, do take some time to understand Google’s EEAT guidelines. Basically, in a nutshell, the written work needs to be written by an expert who has real-world experience of what they are writing about so they can reliably offer advice.

So, for example, let’s say that you sell high-performance engine oil for high-performance cars for track days. The work needs to be written by someone who, say, a mechanic, can explain the compounds within the oil that make that product of such high quality.
Google’s algorithm is just so clever.

Many years ago, Google’s algorithm started understanding semantic SEO and the links between entities.

So, for example, if you’re writing a detailed blog post following the advice of Google EEAT, then what will happen is you are more than likely to mention many entities.

Google understands these entities and how everything is interlinked, and therefore, will know if the article offers super reliable advice or just a marketing waffle.

Google’s RankBrain

Google’s Rankbrain is used to decipher how real shoppers are using your company website if, for example, they are spending a long time on the website or just leaving after a few seconds. Bounce rates, time on site and dwell time are therefore all considered.

Don’t make sudden changes, and don’t expect results overnight.

So, if your organic rankings have decreased, don’t make significant sweeping changes to your website. Make slow, carefully thought improvements, so if you notice a content-thin page with only 100 words of text, do take the time to expand and add much more detail.

And don’t expect results overnight; you might work late into the night, making changes, hoping Google will reward your efforts the next day and place your business back on the first page. But SEO doesn’t work like this; seeing any noticeable improvements could take many months.

Carry out a content audit.

So, we SEOs are a bit like hamsters on a wheel sometimes, writing and writing more blog posts. However, there’s a time to stop, to take stock, and think, well, is the work reported, say, seven years back, still relevant? Is it good quality? Does it follow Google’s Webmaster Guidelines? Does it meet the standard of SEO that Google EEAT now expects?

Then, ask the following:

• Is the work good quality?
• Does the work offer helpful advice?

Does the work meet the standard that Google’s EEAT expects?

What to do if you don’t think the content marketing is excellent:

Add more detail

Add new paragraphs and more up-to-date statistics, and generally improve the work.

Make the work more valuable.

So, when you started your business, you may not have been able to pay a digital marketing agency for advice. But now you can; they might want to revisit the work implemented years ago to see if it can be improved.
So, why not rewrite some paragraphs and offer more helpful advice?

What exactly are XML site maps?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on What exactly are XML site maps?

Technical SEO

Written by: Ryan Walsh

05th of December 2023

Introduction

XML site maps are important because they can help ensure that all the pages and blog posts on your website get indexed by Googlebot.

Its also a piece of cake to create an XML site map, you can simply submit your XML site map to Google Search Console.

This is important because it acts like a map for Googlebot, a set of directions, as to what to index.
Googlebot will have a complete list of all the blog posts and pages to know where to crawl and index every page.

So, what exactly is an XML site map?

An XML sitemap sounds complicated; however, it is actually really simple; an XML site map is simply a file, sometimes using something as simple as Microsoft Notepad, which contains a full list of all the URLs on your website that you want to have indexed by Googlebot.

It’s also important to update your XML file on a regular basis, sometimes, they an XML file will automatically update, but if you are keeping the document updated yourself, remember to add new pages and new blog posts to the list to make sure they get indexed by Googlebot.

How can an XML site map help to improve our business’s organic SEO?

By adding to Google Search Console, a complete XML file, this will help Google to understand a complete list of all the blog posts and all the main pages on your website so that they can be crawled and indexed.

Also, suppose you make any subsequent changes to these pages. In that case, they can get re-indexed and therefore Googlebot will notice these changes, and Google’s algorthim, may then rank that page higher or lower in the SERP’s.

So what this mean is if you want your business to appear within Google’s organic results, first of all, the page will need to be crawled and indexed.
If the page is not crawled and indexed by Googlebot, it will not able to appear within Google’s results.

Does my business need to have an XML site map?

Regardless of how many pages your website has, whether its just ten pages or perhaps 10 million pages, we would always recommend having an XML site map added to your companies Google Search Console account.

For many different reasons, a significant page can sometimes be missed by Googlebot. Simply meaning, it doesn’t get crawled and indexed; therefore, it won’t appear in Google’s organic results, so we recommend creating an XML site map.

Otherwise, a significant page might not be crawled and indexed. Therefore, you could be missing out on sales, thats because that page does not appear in Google’s results.

Do you own a WordPress website?

If you have a WordPress website, you can use free plugin like Yoast SEO. This is simply a brilliant pluggin, and they can automatically create an XML site map for you.

You can also automatically generate an XML site map with other quality SEO tools, such as Screaming Frog.

Google Search Console

Regardless of the size of the business you run, whether you have a website of just seven pages or a company with a website of 7 million pages, we recommend owning a Google Search Console account and adding an XML file.

We can improve your business’s Technical SEO

Adding an XML site map is just one way you can help improve your business’s technical SEO.

Our highly skilled SEO consultants will analyse whether there is any indexation issues with your website and we can start to resolve these issues.

We can also add internal links and also make your company website faster.

Some of our SEO consultants have over ten years of experience improving our client’s SEO; therefore, if you pick our search engine optimisation business, you will choose one of Wales’s most highly experienced digital marketing companies.

We currently work with a wide range of clients, helping to improve their technical SEO, we also work hard to improve their on-site and also off-site seo. Many lawyers and large e-commerce businesses work with various us, because we have a proven track record of helping companies increase their sales.

If you would like a free quotation, why not call us today? And we can advise you on how it can improve your businesses off-site, on-site seo, and also your companies technical seo.

What should the word count be for our blog posts? When trying to improve our SEO?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on What should the word count be for our blog posts? When trying to improve our SEO?

23/11/2023

So, even though you might be an expert on the subject, writing 3,000  words on anything will take a lot of time.
Many businesses are, therefore, wondering how long the word count can be for a main page, blog post, or product page.

You don’t want to go overboard, to the point you are shattered from writing so much, and at the same time, you don’t want to put next to no effort into the work, and Google deems the text as “content thin”, and this then damages your businesses search engine optimisation.

So, there most definitely is a balance.

Quality is more important.

Have you ever heard of Google’s EEAT? Well, let us explain what this means. Google is now looking at “Experience”, “Expertise”, “Authoritativeness”, and “Trustworthiness” of the content marketing you write.

So, in a nutshell, quality is more important than trying to write 1,000 articles that are rubbish.
So, before we go any further, concentrate on writing quality.

Just answer the question.

So, some copywriters get caught up with being tasked with 1,000 words on something they may not have a jar of glue to write about.

Let’s say they need to write work for a scaffolding company; for instance, they may think they’re just metal tubes; how hard can it be?

Well, many health and safety guidelines go into constructing scaffolding, so it’s safe to use, but an expert on scaffolding will only know all of this.
So, here’s the key: don’t outsource your SEO to a company and have no input into the work; work with the marketing company to create excellent content marketing from an SEO perspective and incorporate the knowledge from an expert on the subject.

Product pages

So, here may confuse the reader briefly, but bear with us while we elaborate more.
Always write the pages, regardless of word count, for the customer, not the search engine- and why do we say this?

Well, it’s simple: you’re buying a product. Do you want to see 3,000 words of text added to the page- no, you most likely haven’t got the time to read so much text.

You will need the product’s price, description, and a paragraph of text describing the product.

This should be well-written, unique text written in a white hat way.

Putting a very high word count on a product page, well, that’s high enough to send the page bounce rate sky-high, resulting in

Google’s algorithms place that page lower in the SERPs.

Blog articles

Well, the world is your oyster here.

If you want to write 700 words, do that if it answers the question in enough detail.

However, if it’s something more complex you’re writing about, you could quickly be writing 3,000 words if that’s what’s needed to answer the question.

So, yes, it does come down to how many words are needed to answer the question in detail.

Evergreen content marketing / white papers

So, now and then, businesses often publish a white paper, your chance as a business to answer a question in-depth.

It also allows the business to show off their expertise, that they have staff working for the company that knows their stuff well.

So, for example, a digital marketing agency may write a 4,000-word article on “How A. I am changing SEO”-and because many people will be interested in reading this article, it may have a low bounce rate and high time on site, which will help improve the company’s SEO.

Valuable

So, one of our best tips would be to structure your entire article with many titles so a reader can skip to the part they want to read.

Also, if you can write the work in a question-and-answer style, this serves two primary purposes: the reader can skip to the question they want to find an answer to, but it will also help that page or blog post to appear for more queries.

So, for example, if you use the title “What paint can I use on my fence, it lasts a long period?”- as this is a title on the page. It is something a shopper wants to find the answer to, then it is likely to precisely answer the shopper’s question and, therefore, be clicked on by shoppers in Google’s results.

This is instead due to content marketing being more vague, such as just having a title “paint for garden fences” and listing different brands and colour shades.

The shopper may not know which colour they want their fence to be; they want long-lasting paint so they don’t have to paint the wall every year. Once that question has been answered through the blog post, they may start browsing the paint you have for sale because you’ve responded to their question and then presented products that offer exactly what they are looking for.

Don’t waffle

So, have you ever read through a blog post, say the article was 1,000 words in length, then come to the end and thought, well, that hasn’t answered the question?

We have read plenty of articles like this, and it’s clear the writer hasn’t much knowledge regarding what they are talking about, so the work is likely to be deemed as “content thin”,- which means it’s more likely to damage the company’s SEO than improve it.

Why not hire us?

When you hire our digital marketing agency, we write content marketing that’s well-written and also follows Google’s EEAT advice. This is how we have helped many businesses in Wales get onto page one of Google.

How does Google’s Algorithms treat AI generated content marketing?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How does Google’s Algorithms treat AI generated content marketing?

With simple instructions and a mouse click, off it goes; AI software can write a 1,000-word article in a few seconds- great, right?
SEO consultants should all immediately sign on for Universal Credit, and their careers finished?

We don’t think so, not just yet, so hold your horses on that front, and we shall explain why within this article.
Quality is everything

So, many SEOs ask, should they label it as such if they use AI-generated content?

As a lot of us SEO, we are an over-cautious lot, most of us at least, and with good reason.

Time and time again, we have seen Google rollout numerous algorithm updates that have meant that overnight, for defying the Webmaster Guidelines, some businesses have instantly vanished from Google’s results.

So, some SEO companies think that generating AI content marketing seems so easy. Will it harm the business’s search engine optimisation later down the line?

Which we think is an excellent question.

So, at a recent Tokyo SEO conference, when Gary Llyes was asked whether businesses are generally labelling AI-generated content, he replied, “It is not necessary”- as he is a Search Analyst at Google, well, that’s all we needed to hear.

So, if you haven’t got to label AI content as being such, what checks should you be doing yourself to ensure that the 1,000 words you’ve just used Chat GPT for are quality and reliable information?

E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness.

This is super important, and you need to grab a coffee and have a good think about this.

If there are 1,000,000 articles, all have been written using AI, well, how can the artificial intelligence show experience?

Real-life experience?

For example, someone writing an SEO post might write most of the article about how their first attempts failed, that they had to keep trying different methods, and finally, they found a way of succeeding.

But how can AI show real-life experience? Of operating in the real world? And failing? And the succeeding? Or at expressing how hard it is to build backlinks or how difficult it is to deal with some customers who are never happy with your SEO efforts?

Well, that’s the thing AI at the moment is trained on data; it doesn’t live in the real world, it doesn’t eat, sleep and breathe the work you do, so it can’t express itself, in a way a human can- that’s why we think SEO’s jobs, well there safe for a bit longer.

Write content for humans, not search engines.

So, this is a line that’s used time and time again on various marketing company websites; however, this advice must be followed.

For so long, companies, marketing companies included, seem to be a bit like working out in the gym.
It needs to be done for, say, 30 minutes; just run on the treadmill, and don’t give it much thought.

And that’s how many marketing companies treated writing content marketing, setting a word count of 700 words and saying, right, that needs to be done every Friday.

Well, this type of content marketing will likely be rubbish, impractical, or helpful to your customers.

Instead, what’s important is to create helpful content written for humans your customers.

So, let’s break that down as to what that means for improving a company’s SEO; let’s say you sell a rather mundane item: dishwashers.

Well, an SEO consultant might start unthinkingly writing content marketing once a week with content marketing; that’s something to do with washing machines. Perhaps, just writing wishy-washy (pardon the pun) articles which mention certain brands of dishwashers in the article.

Yet what’s far better is this:

– Think about questions your business frequently gets asked and write content marketing to answer these
– Make the work as helpful as possible
So, for example, you could write about:
Our ten most energy-efficient washing machines
How to correctly describe your washing machine
Which brands offer the most extended guarantee on our washing machines?

It’s not so much if AI wrote it; it’s more if the work is quality or not

So, let’s reference Gary Illyes just one more time; he stated on June 16th 2023
“It’s not so much if AI wrote it; it’s more if the work is quality”.

The Present: E-E-A-T Guidelines

Experience

So, how do you ensure your content marketing is high quality?
Well, you must make sure that each piece of work follows E-EAT.

Expertise

Just as you wouldn’t take advice from somebody without a clue what they are talking about, neither should you when you read a piece of content marketing.
The work needs to be written by an expert, and Google will want to validate that; for example why not provide a link to the author’s LinkedIn profile? This will demonstrate their experience, even their qualifications on the subject.

Authoritativeness

For any given keyword, hundreds, thousands, if not millions of businesses could compete for that keyword.
So, to separate your business from the crowd, you need to prove your business is an authority in what it does.

Now, how’d you do that?

Suppose your business is respected, well-known, and a brand many people appreciate. In that case, it’s more than likely that your business will have hundreds, thousands, potentially millions of quality followers and no follow backlinks.

If you have all of these backlinks connected to your website, and they send link equity through to the pages, your business is an authority in terms of what it does.

So, for example, let’s say that your business restores classic cars and your enterprises are well-known worldwide.

Many people have taken their pride and joy in their valuable car to your business, and you greatly blog about restoring cars and making them look as if they are brand-new.

So, you might get a lot of backlinks from motoring journalists and manufacturers of products such as car waxes and various car care products.

Through all of these backlinks, this will show that your business is an authority in what it does.

Trustworthiness

This depends on how much the reader needs to spend on content marketing. It boils down to this: is your business a thing to do with YMYL (Your Money or Your Life) topics?

If it does, then it’s essential that the work is reliable and accurate and that an expert writes it.
For example, if the article is about removing a stain from a shirt, this is not a hugely important topic, so even if the advice is not very good, it will not impact the reader that much.

Other than the stain might remain on the shirt!

Yet, suppose the advice concerns a Your Money or Life topic, such as remortgaging your house. In that case, this is a massive decision, and it’s one where you need expert advice, so Google will make sure that work can be trusted; an expert note inclusion writes it.

So, to conclude, there’s no conclusive answer as to whether AI content marketing can help improve your business’s search engine optimisation.

It boils down to whether a robot or a human has written it and whether the work is quality.

What assesses if the work is quality is the E-E-A-T Guidelines, and your marketing agency must follow these; otherwise, if these guidelines are not followed, this could affect your business’s sales.