The rise of AMP- should our business get an Accelerated Mobile Pages (AMP) website?
Welcome, folks! Let’s talk about something changing the game in mobile SEO: AMP or Accelerated Mobile Pages. You might be wondering, “What’s all the fuss about AMP?” Let’s unravel this digital conundrum together, and we will explain why your business should strongly consider getting an AMP version of your website design.
What is AMP, and why is it causing a mobile revolution?
Why is everyone who works in digital marketing chatting about AMP? It’s simple: AMP pages are like a bullet train in Japan for transport, for what it can offer your customers, that’s loading at an almost unbelievable pace on your smartphones and tablets. It’s a super-fast version of your company website.
Does my business need an AMP version of the website?
So, what makes AMP the talk of the town? For starters, it’s not just a trend; it’s a necessity for some. For large brands to keep their competitive edge and to keep that business high on Google, they often need to improve all aspects of the website to ensure that their search engine optimisation has the edge over the competition. With mobile devices ruling the roost, having a website that caters to mobile users isn’t just lovely; it’s critical.
Speed is now the name of the game:
When it comes to SEO and mobile optimisation, speed is king. AMP takes this very seriously.
Imagine a web page that loads faster than you can say- “accelerated mobile pages” – that’s AMP for you. It’s not just about loading fast; it’s about creating a good U.X. because it’s a bit like a lift in a shopping centre; customers prefer to get to where they want to go fast rather than slowly. This is the same for your company’s website; they will want to get to the product they want to buy as fast as they can, so if the website is too slow, this may increase the company’s bounce rate.
Here’s something to ponder: faster web pages mean more engaged users and a lower bounce rate, which can mean better business. With AMP, your pages aren’t just quick; they’re efficient and streamlined, making for a seamless user experience. As any good SEO consultant will tell you, your marketing agency should work hard to improve your company’s U.X. A happy user often translates to a happy business owner.
How does AMP work?
AMP isn’t just magic; it’s a marvel of technical ingenuity- and the most suitable web designers will be able to design an AMP version of your website. From prioritising resource loading to optimising JavaScript, AMP is like a finely tuned engine on a sports car that ensures your website runs smoothly and swiftly, no matter the traffic.
So, what does the future hold for AMP?
In the ever-evolving world of SEO, AMP isn’t just a passing trend; it’s a cornerstone of the future. It can enhance your website’s U.X., meaning that because you made your company website fast, shoppers will appreciate this; they will see how quickly every page loads, making it easier to browse more products. Because you’ve made it easier for your customers, making the website load faster can help reduce your company’s bounce rate.
With mobile usage skyrocketing, AMP isn’t just a choice; staying ahead in the SEO race is necessary.
FAQ:
Your burning questions About AMP answered:
What Exactly is AMP?
AMP stands for Accelerated Mobile Pages. In layperson’s terms, it’s a way to build web pages and blog posts for static content that load much faster.
Why does my business need AMP?
In the fast-paced digital world, user experience (U.X) is everything. AMP enhances user experience by drastically reducing load time, leading to better engagement, lower bounce rates, and potentially higher revenue.
How Does AMP Work?
Without getting too technical, AMP works by simplifying the HTML code, optimising files like CSS and JavaScript so that the page loads much faster, and leveraging various performance techniques. It’s like streamlining your website to be more efficient.
Is AMP only for mobile devices?
Primarily, yes. AMP is designed to make web pages load faster on mobile devices such as your iPhone or Android smartphone. While it works on desktops, its main focus is improving mobile user experience.
Will AMP help improve my website’s organic SEO?
Faster load times and better user experience (U.X) can indirectly improve your business’s organic SEO. While AMP isn’t a ranking factor, its benefits can increase search rankings.
