Introduction
Finding an SEO company to partner with these days isn’t that difficult, and that’s because there are now so many SEO agencies within Cardiff. However, with that said, finding an agency that offers quality work at an affordable price can be more difficult.
Here at Ryan C Walsh, we have grown our agency based on these principles:
· We always offer top-quality work (white hat SEO)
· We explain everything clearly
· SEO reports that are easy to understand
· We don’t use marketing jargon when it’s not needed
If you like our style, why not discuss how we can implement organic SEO for your business?
What is organic SEO?
Let’s say you’re looking to purchase a new pair of shoes online and have asked Google to find you a pair of brown shoes.
At the top of Google, there will typically be two or three business listings, generally PPC (Pay Per Click) ads. This means that businesses will have paid to be advertised for the term “brown shoes”.
Then, if you have specified that you wish to purchase your shoes locally, let’s say you wanted to find a shoe shop here in Cardiff; well, there will typically be a map following a list of local businesses. These will be the Google My Business listings.
Some SEO companies call these “Map listings”.
Then, the main bulk of the results, well, these will be the organic business listings. This is the section where we can help you get your business listed. We can also help get your business in the Google My Business results.
It goes without saying that the higher up the page your business is, the more clicks the company will most likely get, and therefore, the opportunity to generate more sales gets greater.
Below, we explain how we can help your business to improve its organic SEO.
What’s the SEO process that your SEO agency uses?
We only ever use white hat SEO methods; now, for those whodo not know what “white hat SEO” means, it’s just the correct way to implement SEO.
Now, it’s also fair to say that some agencies do say they are “white hat” when they are not. However, we genuinely are a white hat marketing agency. We only believe in offering quality work, as too many businesses that invest in low-quality SEO later get a penalty, which can sometimes mean that a business’s rankings will drop.
A penalty, such as a Google Panda or a Google Penguin penalty, could mean that, in some instances, a business doesn’t just drop in terms of where it ranks, but sometimes the company will be removed altogether.
So, how do you go about implementing SEO the right way?
Understanding your business
First things first, we need to get to know your business. Some may argue that what a business offers is self-explanatory to the marketing company.
FFor example, say the business in question is a scaffolding business; it may well be argued that we should optimise the industry for “scaffolding company + city or town name”- well, this isn’t the way to implement SEO!
Instead, an SEO agency should work out how your competitor’s SEO works whilst also using SEO tools that can be used to evaluate the best words and phrases to optimise your website.
If this is not completed, you could be handing a massive competitor advantage to one of your rival businesses. If the scaffolding business does not get its website optimised for, say, “commercial scaffolding”- but a competitor’s business does, you could miss out on some lucrative contracts.
So, for example, after we have completed competitor research for the scaffolding business, we may find that the company wishes to have its website optimised for:
· Façade retention services
· Specialist scaffolding for asbestos removal
· Domestic and commercial scaffolding
· Hire of aluminium towers
SEO Audit
The next thing we can do would be to evaluate your company’s website; this usually takes some time and depends on how large your website is.
For example, the SEO audit shouldn’t take very long if you run a business here in Cardiff, and let’s say the website only has ten pages.
However, if you run an e-commerce business and retail thousands of different products, an SEO audit will often take a while, perhaps up to a week.
Therefore, an SEO audit may look at the following areas of your website:
· Quality of backlinks
· Amount of backlinks
· Whether the backlinks are relevant to the business or not
· Anchor text
· Content marketing and the quality of the work
· Meta titles and meta descriptions
· Titles
· Alt tags
· How fast the company’s website loads
· Crawl errors
· How each word or phrase has been optimised
· Is the work white hat?
· Usability: is the website easy to use?
· Mobile version?
· AMP?
· Evergreen content marketing
· These are just some of the areas that our SEO agency will often audit
Competitor analysis
We will then need to complete a competitor analysis; this is quite different from just checking which words or phrases we should optimise your website, which we mentioned earlier.
This involves much more work, such as checking your competitor’s backlinks, the quality of these backlinks and your competitor’s onsite SEO.
We would then want to know why they rank the highest or within the top 10.
This will give us a good idea of the amount of work needed to overtake the competition. For example, if the competition looks to have been implementing good quality SEO for the last eight years, we will know there will be much SEO work needed to beat that business’s SEO.
It’s also important to note that even websites that look pretty basic, these websites should sometimes not be underestimated. Sometimes, the business will have many good-quality backlinks.
This means the business may have many good quality backlinks, all sending “link juice” to the website, which gives the industry its SEO strength.
So, our SEO consultants would need to undertake a competitor audit, allowing us to offer a quote.
Onsite SEO
The next stage would be for us to implement onsite SEO. Our SEO consultants will, therefore, be looking at each page and will be asking the following questions:
· Does each main page on the website have enough content?
· Has the business overly targeted one phrase or word, which may trigger a penalty (Google Panda?)
· Are there meta titles, meta descriptions, alt tags, anchor text, and internal links on each page?
Do all the primary services that the business offers have separate pages?
· Have the URL extensions been optimised?
· Has the website got a blog?
· How good are the blog posts?
· How fast does the website load?
· How does the website work on the mobile version of the website?
· Have the businesses invested in AMP?
· Does the website have links to social media accounts such as Facebook?
Link Building
Often, a business will need to start building backlinks. However, your business should only build good quality backlinks relevant to the company.
So many businesses have received a link penalty (Google Penguin Penalty) because the business’s backlinks were low-quality.
This is why when we build backlinks, we only ever make them in a white hat way.
Google Analytics
We use Google Analytics and Google Search Console to monitor SEO performance. We also use several other market-leading SEO tools as well.
Report
So many SEO companies send out SEO reports full of marketing jargon. That’s to say, sometimes it can be difficult for the business owner to understand whether the SEO is improving.
However, we make our reports easy to understand because we don’t use marketing jargon just for the sake of it.
So, our SEO reports will typically include the following information every month:
· Number of organic visitors
· Bounce rate
· Highest-ranking keywords
· Number of backlinks
We also monitor many other SEO metrics as well.
Is SEO a quick process?
No, in a nutshell, organic SEO is often not a quick process. It all boils down to this: if your business faces intense competition, it means that some of your competitors may be investing heavily in SEO; it will take longer for your business to see results.
This is because your website must have better SEO to rank your business higher than a competitor’s business.
Now, if a competitor has been investing in SEO for the last four years, well, there will be much catching up for your business to do, that’s if your company has never invested in SEO before.
This means that your rivals will set the benchmark that must be exceeded if your business ranks higher.
Now, sure, some businesses will see much quicker results than others; that’s because they may face lower competition.
So, for example, we would expect it to be pretty easy to get a locksmith onto the first page of Google, yet it would generally be much harder to get a divorce solicitor onto the first page.
That’s because solicitors and typics spend a lot more on SEO, so the standard of SEO will need to be higher.
Which SEO services can you offer?
We can offer organic and local SEO.
Can we help?
If you would like to receive a free quote, then why not call us?
Local SEO