Introduction
Sometimes if you pick the wrong SEO agency, they may well be solely focused on building X amount of backlinks, or adding a set amount of content marketing to your company’s website.
This is truly rubbish seo, as it’s like building a house without checking first if the foundations have been laid right.
So, first things first, your seo company should make sure that your businesses technical seo is correct, if its not, well your business may have to work with a website design company and a digital marketing agency to fix the problems.
So what does our seo agency look for when we looking for technical seo problems?
Can Googlebot crawl and index your website?
Sometimes a company website may look truly brilliant, but if it can’t be indexed well its not going to show in Google’s results.
And not just Google’s results, any search engine for that matter. So, your seo company has to make sure that your website can be crawled and indexed, and if you don’t know what this means, well it just means can the search engines, like Google read your website?
Sometimes a business may have invested many thousands of pounds into a brand-new website, and it may well look exactly how the business had hoped. However, with that said, from an SEO perspective, well the website may well be very slow.
This means that Google’s algorithm may not rank that business on the first page and that’s because the website is too slow to load.
And this stands to reason, as let’s say you are looking to purchase a new pair of trainers, and the first website takes ages to load, well, you’re obviously going to leave that website, and then choose another business.
So, most digital marketing companies, ours included, now believe that how fast your companies website loads is really important.
Is the no-index tab left on?
This is a really important point, sometimes a business will get there website back from the website designers, and then a few months may pass and they may well be wondering why the website isn’t ranked in Google.
Well, it is fair to say that brand-new websites do take longer to improve the businesses SEO.
So, for example, let’s say you run a dental practice, and you have had a website live for let’s say 8 years now. During those 8 years you haven’t spent a penny on SEO.
But, as most online marketing agencies will also tell you, often its much easier to optimise a website that’s been live for a long time, than it would say a website that’s just been built by a website design company.
So, this is sometimes why a some people contact a website design agency and get a new website designed before they start on building the other aspects of the business, such as getting the shop.
The reason for this is if you talk to an seo consultant, well they will often say get your businesses website live as soon as possible, this way it may make it easier to see SEO results later on.
So, for example, let’s say your about to open a new solicitor’s practice, and you specialise in the area of divorce.
Well, before you find yourself office space, or employ any staff, some businesses will contact a website design company, and get a website built, even if the design is rather basic.
Then the divorce lawyers should then instruct their seo company and website design company to:
· Set up a page for each service the company offers
· Add service descriptions, so for example, if you offer divorce advice, write what your business can offer in relation to offering divorce advice
· As soon as your company then knows its address, phone number add this to the contact page
And last but not least, which is takes back to our original point, that is once the website designers have designed the website the way you like, remove the no-index tab, this is so Googlebot can crawl and index your website.
Your digital marketing agency should look for any content thin pages on your website, and its around now you may well be thinking, well what does content thin even mean?
Well, have you ever visited a website, and there’s just been a really short description of what the business has to offer?
So, for example, let’s say you may well be looking for let’s say a local accountant, but you really want advice relating to your companies VAT. So, then you click the VAT page, but then there’s only 2 lines of text to describe the service.
And really, you wanted more of a description, for example you may have expected to read about the accountants that the accountancy practice has, and you expected to read about what experience they have offering VAT advice for your business.
So, in a nutshell, the business that just uses 2 lines of text to describe its accountancy services, well that page is what us SEO’s would call content thin.
Is your websites design holding your business back?
Sometimes a business within Cardiff will pay for a rather expensive website, for example it may have a video that automatically loads when you visit the homepage, and this video may give a idea for what your business can offer.
For example, you may run a marketing business, and a video loads showing your team, and then a walkaround your offices for example.
And this is great, however an seo company may tell you that your marketing companies website is so slow to load, that this could be hampering your businesses seo.
So, often a business will take onboard what the white hat seo agency is recommending in terms of changes that need to be made to the website, because what’s point in having an expensive website, if the design is damaging the businesses seo?
Optimised for Cardiff?
If you run a business here in Cardiff, and you want to invest in local seo, then our business can help you.
NAP or Schema issues?
We can make sure that your businesses NAP details are correctly stated on your company’s website, also on your businesses Google My Business account, and also on any business citations.
We can also add Schema to your company’s website.
404-page errors?
If there are any 404-page errors on your website, then we can help you to fix these errors?
If a website has duplicated content, so content marketing that’s copied from another website, well this should be fixed. So, for example, let’s say for example your business sells televisions, well your company may have copied and pasted the T.V specification directly from the manufacturer’s website, which would obviously cause duplication issues.
Duplication issues can trigger a penalty, such as a Google Panda penalty, which means your businesses SEO could be damaged. So, we strongly recommend that you business does not duplicate any work, or if you have duplicated work then you should seek help from a white hat seo company so that they can help to improve your businesses seo.
Can our digital marketing agency help your business?
If your business wants to invest in white hat seo, then why not call us?