Introduction
Sometimes a business will receive an SEO report from their marketing company, and then quickly discover that it simply doesn’t make any sense to the business owner.
Sure, to a skilled seo consultant it might, but that’s no good, you need the marketing waffle extracted, and things just explained using good old plain English- well, that’s our approach anyhow.
That’s to say the business may have just started investing in SEO, so they may well be really eager to open the report and to see whether or not their investment is starting to pay off.
But instead of reading a report that clearly explains what the seo company has been working on to improve the website, instead they are presented with a report that has loads of line-graphs, and simply too much marketing jargon is used.
So, the business owner is often left scratching their head, asking what does all this marketing waffle even mean?
Well, here at this seo company we don’t make our seo reports confusing.
No, instead seo agencies like us write our reports so we clearly communicate to businesses how the SEO is improving- now this sounds like a bit of a no-brainer, but so many marketing agencies don’t take our approach.
So, grab a brew, or a coffee, or just whatever you like to drink really- and we will explain which seo metrics we report to our clients, and why this is important.
Which SEO tools do we use?
There are so many different seo tools that an agency could use, ranging from Google Analytics, through to backlink tools like Majestic.
Well, we simply use a load of various seo tools, yet here’s what we use these tools for.
What do we report on?
Bounce rate
We often use Google Analytics, this is in order to monitor our clients bounce rate. So, for those that don’t know, a high bounce rate means that a lot of people are visiting your website, yet then leaving more or less straightaway.
So why is this so?
Well, there could be many reasons, sometimes its due to something as simply as price of the product, or it could be more complicated, such as its difficult for the customer to specify the product they want, for example they want to purchase a pair of shoes, but the website doesn’t make it easy to choose a size 9 pair of shoes.
So, in a nutshell, often a website design business, and an seo company well they should work together that’s in order to work out why the bounce rate is so high, and how it could be reduced.
Organic visitors
Okay, so you run an online business, and let’s say you sell handmade furniture, like tables, chairs that sort of thing.
Now, obviously if the digital marketing agency is getting you loads more organic visitors, well this is a good thing, right?
Well, sometimes, but this all depends, are the visitors that are coming to your website the type of customers who are going to purchase something?
Or, has the seo agency just tried to get as many organic visitors as possible, regardless of whether or not they are likely to purchase.
So for example, a really good seo company may optimise your website for “farm house tables and chairs” – and you stock such an item, so obviously you want to attract visitors who are looking to purchase a farm house style table and chairs.
Yet, you then employ a different seo company, and they start to optimise the website for “cheap table and chairs”- well yes, you do stock table and chairs, but your prices are anything but cheap- so you see what we mean?
Your digital marketing agency has to be on the same page as your business, they have to understand the products or services that you can offer, but then make sure that they are attracting the right visitors.
As otherwise yes, the number of organic visitors may increase, but will these visitors actually buy anything from your business?
Okay, so we use a number of backlink tools, such as AHrefs, and Majestic, that’s to check which backlinks a website has, also how many backlinks a competitor has.
However, you have to remember this golden rule when it comes to building backlinks, that is quality matters. So, don’t just build backlinks to try and just gain more links, regardless of quality- that’s because quality must come first.
If you don’t build quality backlinks, well your website may incur a penalty. (Google Penguin)
Can we help your business?
These are just some of the metrics that we report on within our SEO reports. So, if you are looking for an SEO company within Cardiff, that can implement high-quality SEO, while offering seo reports which are easy to understand, then why not call us?