23/11/2023
So, even though you might be an expert on the subject, writing 3,000 words on anything will take a lot of time.
Many businesses are, therefore, wondering how long the word count can be for a main page, blog post, or product page.
You don’t want to go overboard, to the point you are shattered from writing so much, and at the same time, you don’t want to put next to no effort into the work, and Google deems the text as “content thin”, and this then damages your businesses search engine optimisation.
So, there most definitely is a balance.
Quality is more important.
Have you ever heard of Google’s EEAT? Well, let us explain what this means. Google is now looking at “Experience”, “Expertise”, “Authoritativeness”, and “Trustworthiness” of the content marketing you write.
So, in a nutshell, quality is more important than trying to write 1,000 articles that are rubbish.
So, before we go any further, concentrate on writing quality.
Just answer the question.
So, some copywriters get caught up with being tasked with 1,000 words on something they may not have a jar of glue to write about.
Let’s say they need to write work for a scaffolding company; for instance, they may think they’re just metal tubes; how hard can it be?
Well, many health and safety guidelines go into constructing scaffolding, so it’s safe to use, but an expert on scaffolding will only know all of this.
So, here’s the key: don’t outsource your SEO to a company and have no input into the work; work with the marketing company to create excellent content marketing from an SEO perspective and incorporate the knowledge from an expert on the subject.
Product pages
So, here may confuse the reader briefly, but bear with us while we elaborate more.
Always write the pages, regardless of word count, for the customer, not the search engine- and why do we say this?
Well, it’s simple: you’re buying a product. Do you want to see 3,000 words of text added to the page- no, you most likely haven’t got the time to read so much text.
You will need the product’s price, description, and a paragraph of text describing the product.
This should be well-written, unique text written in a white hat way.
Putting a very high word count on a product page, well, that’s high enough to send the page bounce rate sky-high, resulting in
Google’s algorithms place that page lower in the SERPs.
Blog articles
Well, the world is your oyster here.
If you want to write 700 words, do that if it answers the question in enough detail.
However, if it’s something more complex you’re writing about, you could quickly be writing 3,000 words if that’s what’s needed to answer the question.
So, yes, it does come down to how many words are needed to answer the question in detail.
Evergreen content marketing / white papers
So, now and then, businesses often publish a white paper, your chance as a business to answer a question in-depth.
It also allows the business to show off their expertise, that they have staff working for the company that knows their stuff well.
So, for example, a digital marketing agency may write a 4,000-word article on “How A. I am changing SEO”-and because many people will be interested in reading this article, it may have a low bounce rate and high time on site, which will help improve the company’s SEO.
Valuable
So, one of our best tips would be to structure your entire article with many titles so a reader can skip to the part they want to read.
Also, if you can write the work in a question-and-answer style, this serves two primary purposes: the reader can skip to the question they want to find an answer to, but it will also help that page or blog post to appear for more queries.
So, for example, if you use the title “What paint can I use on my fence, it lasts a long period?”- as this is a title on the page. It is something a shopper wants to find the answer to, then it is likely to precisely answer the shopper’s question and, therefore, be clicked on by shoppers in Google’s results.
This is instead due to content marketing being more vague, such as just having a title “paint for garden fences” and listing different brands and colour shades.
The shopper may not know which colour they want their fence to be; they want long-lasting paint so they don’t have to paint the wall every year. Once that question has been answered through the blog post, they may start browsing the paint you have for sale because you’ve responded to their question and then presented products that offer exactly what they are looking for.
Don’t waffle
So, have you ever read through a blog post, say the article was 1,000 words in length, then come to the end and thought, well, that hasn’t answered the question?
We have read plenty of articles like this, and it’s clear the writer hasn’t much knowledge regarding what they are talking about, so the work is likely to be deemed as “content thin”,- which means it’s more likely to damage the company’s SEO than improve it.
Why not hire us?
When you hire our digital marketing agency, we write content marketing that’s well-written and also follows Google’s EEAT advice. This is how we have helped many businesses in Wales get onto page one of Google.
