A comprehensive guide on how to improve your ranking on Google

 

Table of contents:

  • How to improve your websites U.X (User Experience)
  • Why it’s important to create high-quality content marketing, keeping Google EEAT in mind
  • How to improve your business’s on-page SEO
  • How to improve your business’s off-page SEO
  • What is technical SEO and how to improve it

 

How can we help

So, you’ve just returned from the web designers, let’s just say they have knocked it out of the park.

The website is amazing, well designed, and you’re happy that it conveys your business’s products and services perfectly.

But what happens when the phone then doesn’t ring?

Your not anywhere to be found in Google search, your missing out on business opportunities and sales- well this is where we can help.

 

It’s not simple

Okay first things first, SEO is no walk in the park.

Its most definitely not a piece of cake.

Any business therefore saying they can magically wave a wand and get your businesses flooded with new sales through organic SEO, well there telling porky pies.

Search engine optimisation is about optimising the website, this takes time. You need to create valuable content, optimise the on-page factors such as titles, make the website user friendly and build a ton on quality backlinks.

This is all massively time consuming. However, don’t be deterred, although its important to understand and appreciate how much work is actually needed.

 

How can we improve our organic ranking on Google?

Improve your user experience (U.X)

When reading various blog posts that dispense SEO wisdom, well you’ve most likely time and time again come across this term U.X.

U.X or to give its full title “user experience” well this sounds complicated to optimise for doesn’t it?

Its not really, it basically means in a nutshell make your website a piece of cake to use. Make the main menu simple to use, lay the pages out in a logical way. It also means making the website fast, designing a well-designed mobile version of the website. It means basically, making the shoppers life that bit easier.

We have all been on say an e-commerce website, where the design is just, well a bit rubbish.

For example, stocking thousands of products, and not being able to tell if there in stock, when they can be delivered. You might even have then a prompt, call us to obtain delivery times.

You don’t want that, if your buying say a part to repair your bathroom, such as shower tray, you want it delivered almost instantly!

 

Content marketing is king

Without superb content marketing, you’re not going to be able to retain a shopper’s interest.

Whether that’s a blog post, dispensing rather lengthy advice or a product page where there’s a product description.

The shopper will have questions, that’s before they whip out there credit card to make a purchase.

If those questions are not answered on-page, well the shopper then “pogo-sticks” or just bounces onto another website.

This increases a business “bounce rate” if only one page was visited.

It also means that in Google Analytics the dwell time is normally a bit low.

Now this tells Google, well shoppers are not that interested in the products or services on that page..

Then if the majority of shoppers all do this, well it means that the page is “meeting searchers intent”.

Meaning if they have set out that morning to buy a “suit to look like Austin Powers”- and your website doesn’t offer this, because the bounce rate is much higher than the competition, then you move down Google’s SERP’s.

The websites that move up, are the ones matching search intent, meaning they have exact Austin Power suits. They are keeping the shopper on the website for longer, due to higher dwell times, lower bounce rates.

How do we optimise our on-page SEO

On-page SEO is your key to organic SEO success.

Without it, well, Googlebot, plus Google’s algorithm might not even know what the page is about.

So, optimise your H1-H6 tags, write a nice meta description, and add internal links. There’s so much work that’s normally needed here.

The reason being, some websites have a ton of AI text, some have duplication issues, some have text that even stops Googlebot from indexing the work in the first place.

Therefore, all of this work needs to be completed if you want to rank on page one of Google.

 

How do we improve our off-page SEO

Google’s ranking algorithm was first named “PageRank”.

Now PageRank mostly used backlinks to decipher how important a page was.

Now this is important to remember, because even though we are many decades on from PageRank, well Google’s algorithm still uses backlinks to determine how important a page is.

Therefore, if you want to improve your ranking, you have to gain backlinks.

Links are often described “votes of confidence”.

Therefore, the more links you get, well the more authoritative the website becomes.

The higher you rank in Google.

However, if you think of backlinks as the fuel to your SEO success, well your not going anywhere with that petrol without an engine.

And content marketing is the engine.

Therefore, for that engine to run perfectly, you need fuel and an engine, this is the same with your business’s links and content marketing.

Technical SEO is another critical component of your SEO soup that needs to be thrown in with the rest of the ingredients.

Now what is technical SEO?

Well, its things such as, making sure the website can get “crawled and indexed”- that’s super important as without Googlebot doing its job, well your not going to appear anywhere on Google!

Then there’s the mobile design, that’s important to get right, so it works on shinny I-phone or Android devices.

Then there’s loading times, if you bought the cheapest hosting you could find, you may then find that your websites super slow.

This will hold the SEO performance back.

Then there’s schema, where you can basically high-light key information on the page.

For example, if you’re a local business, you may want to mark-up your companies NAP, this then tells Google super clearly, this is the companies name, address and phone number.

 

How can Ryan Christoper Walsh marketing help?

Well, we can complete all of the above work on your behalf.

Let’s face it your busy running your business.

You want to be dealing with building backlinks and writing 2000-word articles!

So why not us do this work for you?

Ryan Christoper Walsh is an SEO agency owner with over 10 years’ experience.

For a free quote, why not give us a ring?