Technical SEO
Written by: Ryan Walsh
05th of December 2023
Introduction
XML site maps are important because they can help ensure that all the pages and blog posts on your website get indexed by Googlebot.
Its also a piece of cake to create an XML site map, you can simply submit your XML site map to Google Search Console.
This is important because it acts like a map for Googlebot, a set of directions, as to what to index.
Googlebot will have a complete list of all the blog posts and pages to know where to crawl and index every page.
So, what exactly is an XML site map?
An XML sitemap sounds complicated; however, it is actually really simple; an XML site map is simply a file, sometimes using something as simple as Microsoft Notepad, which contains a full list of all the URLs on your website that you want to have indexed by Googlebot.
It’s also important to update your XML file on a regular basis, sometimes, they an XML file will automatically update, but if you are keeping the document updated yourself, remember to add new pages and new blog posts to the list to make sure they get indexed by Googlebot.
How can an XML site map help to improve our business’s organic SEO?
By adding to Google Search Console, a complete XML file, this will help Google to understand a complete list of all the blog posts and all the main pages on your website so that they can be crawled and indexed.
Also, suppose you make any subsequent changes to these pages. In that case, they can get re-indexed and therefore Googlebot will notice these changes, and Google’s algorthim, may then rank that page higher or lower in the SERP’s.
So what this mean is if you want your business to appear within Google’s organic results, first of all, the page will need to be crawled and indexed.
If the page is not crawled and indexed by Googlebot, it will not able to appear within Google’s results.
Does my business need to have an XML site map?
Regardless of how many pages your website has, whether its just ten pages or perhaps 10 million pages, we would always recommend having an XML site map added to your companies Google Search Console account.
For many different reasons, a significant page can sometimes be missed by Googlebot. Simply meaning, it doesn’t get crawled and indexed; therefore, it won’t appear in Google’s organic results, so we recommend creating an XML site map.
Otherwise, a significant page might not be crawled and indexed. Therefore, you could be missing out on sales, thats because that page does not appear in Google’s results.
Do you own a WordPress website?
If you have a WordPress website, you can use free plugin like Yoast SEO. This is simply a brilliant pluggin, and they can automatically create an XML site map for you.
You can also automatically generate an XML site map with other quality SEO tools, such as Screaming Frog.
Google Search Console
Regardless of the size of the business you run, whether you have a website of just seven pages or a company with a website of 7 million pages, we recommend owning a Google Search Console account and adding an XML file.
We can improve your business’s Technical SEO
Adding an XML site map is just one way you can help improve your business’s technical SEO.
Our highly skilled SEO consultants will analyse whether there is any indexation issues with your website and we can start to resolve these issues.
We can also add internal links and also make your company website faster.
Some of our SEO consultants have over ten years of experience improving our client’s SEO; therefore, if you pick our search engine optimisation business, you will choose one of Wales’s most highly experienced digital marketing companies.
We currently work with a wide range of clients, helping to improve their technical SEO, we also work hard to improve their on-site and also off-site seo. Many lawyers and large e-commerce businesses work with various us, because we have a proven track record of helping companies increase their sales.
If you would like a free quotation, why not call us today? And we can advise you on how it can improve your businesses off-site, on-site seo, and also your companies technical seo.
