Sometimes it takes quite a while to get the answer when reading a blog post, but we are going to say straightaway that the answer the question is a resounding yes. Theoretically, there’s nothing stopping a business completing search engine optimisation work in-house, yet there are some barriers that stop a lot of businesses from completing this work, some of these we shall detail now.
Lack of knowledge
A lot of businesses simply make the mistake of thinking that search engine optimisation is straightforward and simple, a walk in the park so to speak.
However Google’s algorithm is now very sophisticated, ever since major algorithm updates, such as the Google Hummingbird updates, it’s also sensitive to all of the SEO work that you complete, in that even minor changes, can sometimes cause fluctuations to your website ranks in the serps.
What businesses have to appreciate is that over recent years, updates such as:
The Google Helpful Content Update
The Google Panda updates
The Google Penguin updates
These are just some of Google’s algorithmic updates which are used to workout whether the seo is good quality or not.
Some businesses simply start implementing low quality seo, which later results in a Google penalty.
Sometimes businesses get themselves into a negative spiral, where they believe that they are completing the SEO work the right way, what they are actually doing is seriously damaging the businesses search engine optimisation, sometimes to the point where it will recover for years to come.
Here are some of the advantages of completing SEO work in-house
Cost saving
You have to think of PPC (Google Adwords), a bit like a light switch, it’s either on or it’s off, and when its off, its obviously not generating any new sales for you.
However with search engine optimisation things are different, in that if the SEO agency does a really good job, then you could see an influx of organic shoppers (visitors to your website, that come from Google’s organic results) , this can sometimes last for a period even when the SEO company has finished optimising the website. So, for example, sometimes, the seo business will stop completing work, but you may still continue to receive shoppers, because your website for a period of time, after the seo work has stopped, continues to remain, lets say on page 1 of Google. Yet how long it stays there, does depend on the competition, for example, if they are heavily investing in seo, you’re your business may be overtaken more quickly.
By completing seo work in house you could save money
So the most obvious benefits of not hiring an agency, is saving costs. If a marketing agency is really good at what it does, that it has a huge amount of experience, a lot of clients, that agency is likely to charge quite an expensive day rate to consultant, and complete the search engine optimisation work.
So the most obvious benefit of completing the work in-house, rather than hiring an agency to do this work, is that you will be saving money.
You are the expert of your business sector
Even when you hire one of the top marketing agencies in the country, to help improve your businesses search engine optimisation (SEO), often they still need to take time of your staff, within your business, that is to work with your business, to understand products and services that your business retails.
Therefore even when you hire an seo company, they may still require the time. So, by completing the work in house, you wont have time spent dealing with your marketing company, instead all of the digital marketing work, will be managed inhouse. This can sometimes save time, where you don’t have to call, e-mail and have meetings with your seo company.
The main benefits of hiring are an seo agency
We think that there are a huge number of benefits that come with hiring an seo agency like ours, but of course we would say that, right?
Well, to explain why we think it’s worth hiring in a good seo agency, we will explain.:
We can’t over emphasise enough the word “good”, when picking an seo agency- quite simply put there are a massive number of marketing companies out there to pick from, and you can choose from quite literally millions of different companies.
However with that said, if you partner with a really good agency, one the cuts the mustard, then they could have a transformative effect on your businesses.
