In this article, we are going to explain methods that you can use to improve your website’s visibility to help get your business mentioned as a citation on ChatGPT.

The number of shoppers using ChatGPT is growing; we have read that the website is getting a phenomenal amount of monthly site visits. In fact, one article mentioned 1.7 billion monthly visitors! This means that businesses, as well as marketing companies, can no longer ignore these AI platforms and instead need to get their business mentioned more often on platforms such as ChatGPT.
In this article, we are going to discuss how ChatGPT organises, and also how it prioritises which content marketing is worth citing from

How exactly does ChatGPT rank various websites?

Are you able to create a diagram, perhaps a flow diagram, to explain how ChatGPT ranks various websites? An example of how a business can increase the chances of getting cited is by Chat GPT.

First of all, it’s essential to understand how Google algorithms operate, which differ significantly from how ChatGPT works. However, there are some commonalities, which include that both platforms want to supply high-quality content marketing as an answer to a shopper’s question.

How can we get our business to rank on ChatGPT?

Your content marketing needs to be of excellent quality.

This is where optimising for ChatGPT has powerful crossovers with how a marketing consultant would optimise a website, traditional search engine optimisation.

Why is that?

What we mean is that the content marketing must be of high quality.

We fully appreciate the facts now. Describing something as high quality is extremely vague.

So let us start to explain what can make content marketing high quality.

Satisfying search intent.

If somebody is looking to buy a yellow pair of Wellington boots, then that’s precisely what they want to purchase. They will want content marketing; it’s helpful and valuable to them, helping them to be informed about the best Wellington boots that suit their needs. For example, they might want a nice designe pair like Hunter Wellington boots.

Explaining the brand’s heritage through a well written page can help match a search query with the businesses content marketing to answer that question, highlighting the benefits of the product.

On-page SEO

You might think that additional ranking factors, such as page titles, internal links and page titles, are just reserved for organic search engine optimisation.

However, good on-page SEO is also important when optimising for ChatGPT.

For example, use Schema, use good page titles, alt text and also use internal links. These not only support traditional SEO but also send a clear message to ChatGPT and large language models, instructing them to describe precisely what that page is about.

Therefore, to cut to the chase, content marketing needs to be of excellent quality.

Semantic web

If you were a thought leader in your industry, for example, you may publish really high-quality written work off-site and on-site, this can establish your business as a brand and a thought leader in your industry.

For example, let’s say your business is in the automotive sector. You contribute your thoughts to a newspaper article, citing that used cars are more in demand than ever before. By having the newspaper business cite your website, you have to link to your website, making your business more authoritative.

Improving what some SEO consultants refer to as semantic SEO.

The more often your business is mentioned online, and as you establish yourself as a thought leader, your brand will be considered worth listening to, making it much more likely to be cited by ChatGPT, also.

Helpful and up-to-date content marketing

This has been a topic that has been widely discussed for a very long period of time. In terms of traditional SEO, it’s been known for a long time that the pages kept up-to-date, in terms of the statistics, facts and content marketing, are more likely to rank higher on Google.

However, many marketing companies also mention ChatGPT, in particular, which appreciates if the websites information is up-to-date information.

This, therefore, means it’s essential that factual blog posts and pages are kept up to date,. This could include updating statistics, adding new case studies or simply rewriting paragraphs to bring them up to date with 2025.

Do add a last updated line of text

The date of publication needs to be read by Chat GPT. However, if you make it clear that the information was last updated recently, this work is much more likely to be cited by Chat GPT as both Google and Open AI prefer to cite more up to date and information.

Which pages are lagging, losing traffic?

You might have a paid SEO tool, or you might be using Google Analytics or Google Search Console. Use this tools to find out which pages are ranking low on Google and not receiving any visitor numbers.

Copywriters might want to revisit these pages, give them a bit of love, and improve them to rank higher on Google.

Microsoft Bing

This is a critical point, in that many marketing consultants widely believe that all the content marketing cited on Chat GPT is taken from the

Bing search engine, which is being indexed.

Chat GPT is thought to use the same ranking signals as Microsoft Bing; therefore, a lot of businesses believe that by optimising search engine Bing, they can improve their visibility or on Chat GPT and be cited as a citation.

How to optimise your content marketing

Well-written text,

This means that the text should have a logical flow, and should set headings as well as subheadings.
We would also recommend using short paragraphs, perhaps bullet points, to allow the user to skip the section they want to read, increasing the dwell time.

Incorporate visual elements

A lot of agencies incorporate visual elements to lower bounce rate.