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2023/11/24 2023/11/24

A comprehensive guide to identifying and repairing broken links

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Introduction

November 24, 2023

Hello there! Let’s discuss something crucial for your website – spotting and mending those broken links. It’s more important than you might think, so let’s dive into why and how you can keep your site in tip-top shape.

Fixing backlinks is essential for improving your company’s search engine optimization.
The reason for this is that on those pages, you may have a lot of excellent quality, do-follow backlinks, which are the bees’ knees in helping your company rank higher on Google.

But its a bit like having a fuel tank in your car, but the gearbox is broken; you’re not going anywhere.

And this is the same with broken links 404 broken links; what can happen is that you might have, say, a mass of 100 quality backlinks leading to that page on your website, but if the links are broken, well, you’re missing out on getting link equity sent to that page. Instead, the links are broken; all shown is a 404 page.

So instead of leading to a main page, which sold, for example, kitchen blenders, and that page possibly being ranked on page one of Google, in position 1, d you get a 404-page error, meaning you’re missing out on sales!

 

The Trouble with Broken Links

Picture this: you’re on a website, clicking a link, and – oh no! – it leads nowhere. These broken links, especially those dreaded 404 errors, can damage the UX. They’re like uninvited guests at a party, spoiling the fun for everyone else.

 

Broken internal links

Sometimes, these broken links are within your website, such as a link from a post to a main page.

 

Understanding crawl budgets

Think of Google’s bots as shoppers looking to buy a product. If you’re sending them on a wild goose chase to non-existent items you sell because the product pages have broken links, they’re using up their precious time – the “crawl budget”. Fix these, and they can instead discover the shiny new content marketing you’ve posted.
What exactly is link juice?

“Link juice” and “link equity” sound fancy, right? They’re all about the strength one website passes to another through links. Say, for example, The Independent, a newspaper, links to a company that produces a new appliance you should buy for your kitchen– that’s some quality link juice right there, boosting the manufacturer’s SEO and helping that business rank higher in Google.

 

Google Search Console: your link detective

Here’s a handy tool – Google Search Console- it’s free and brilliant at providing useful SEO information, such as which backlinks lead to your website. It’s like a magnifying glass for finding those broken links. Check the ‘Not Found’ tab, and you’ll see a list of links leading to a dead end generating 404 errors.

We would highly recommend getting a Screaming Frog account (there’s a free version)

Screaming Frog, a favourite among SEO consultants, is brilliant for sniffing out broken links, whether internal or external. And guess what? It’s got a free version too. It’s like having a detective on your team without spending a penny.

 

Google Analytics: Another great tool you can use to improve your SEO

Google Analytics isn’t just about how many organic visitors have visited your company website; it’s also great for tracking broken links and 404 errors. You can set up a custom report; it takes a matter of minutes, and you’ll catch those broken links in no time.

 

So, how do you go about fixing those broken links?

Now, how do you fix these broken links? There are a few ways to do this; it depends on how many broken links you have in terms of how long it will take to fix them. You can redirect them, fix typos, or recreate missing pages. It’s like setting a patch in a quilt – it’ll be good as new in no time.

Frequently Asked Questions (FAQs)

What causes broken links on websites?

Broken links often occur due to removed pages, changed URLs, or typos. It’s like misplacing your keys – sometimes, things go missing.

Why are broken links bad for SEO?

Think of broken links as roadblocks for search engines. They hinder the exploration of your website, leading to a poorer understanding of your site’s structure. This can negatively impact your rankings.

How can I identify broken links on my website?

Use tools like Google Search Console, Screaming Frog, and Google Analytics. They are like detectives, uncovering broken links in your website’s nooks and crannies.

What’s the best way to fix a broken link?

Options include setting up a 301 redirect, fixing typos, or recreating the missing page. It’s like redirecting traffic smoothly in a busy city.

How often should I check my website for broken links?

Regular check-ups, like a car service, are crucial. Monthly checks are an excellent practice to keep your website running smoothly.

Can broken links affect my website’s traffic?

Absolutely! Like a lousy signpost, they can lead visitors astray, causing frustration and potentially reducing traffic.

What is link equity, and how does it relate to broken links?

Link equity is the value passed through links. Broken links are like leaks in a pipeline, losing the valuable link equity that could have been passed on.

How does fixing broken links improve user experience?

Mending broken links is like fixing potholes on a road; it leads to a smoother, more enjoyable journey for your visitors.

Can redirecting a broken link preserve link equity?

Yes, it’s like redirecting a river’s flow – the water (link equity) still reaches its destination via a different route.

Is it necessary to fix all broken links on my website?

While it’s ideal to fix as many as possible, prioritize those significantly impacting user experience or SEO.

What’s the impact of broken links on crawl budgets?

They waste the limited time search engines spend on your site, like a shopper wandering in a store.

Can broken links lead to penalties from search engines?

While not direct penalties, they can indirectly affect your SEO performance and rankings.

What are some standard tools to find broken links besides Google Analytics and Screaming Frog?

Several other tools like Ahrefs, SEMrush, and Moz offer unique features to hunt down those elusive broken links.

Is it better to delete a broken link or redirect it?

It depends on the context. If a relevant replacement exists, redirect. If not, deletion might be the way to go.

How does fixing broken links impact sales and conversions?

A smooth-running website, free of broken links, is like a well-oiled machine – it encourages visitors to stay longer and potentially convert into customers.

Do broken links affect site loading speed?

They can contribute to a less efficient site structure, which might indirectly impact loading times.

How can I prevent broken links on my website?

Regular maintenance, careful URL updates, and thorough checks when removing pages can help prevent broken links.

What’s the role of 404 pages in managing broken links?

A well-designed 404 page can be a temporary band-aid, helping lost visitors find their way back.

Can external broken links affect my website’s SEO?

Yes, they can. It’s like having a faulty signpost outside your shop – it doesn’t reflect well on your business.

How do I communicate fixed broken links to search engines?

Use tools like Google Search Console to resubmit your sitemap or inform search engines of the updates.

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2023/11/23 2023/11/23

What should the word count be for our blog posts? When trying to improve our SEO?

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23/11/2023

 

So, even though you might be an expert on the subject, writing 3,000  words on anything will take a lot of time.
Many businesses are, therefore, wondering how long the word count can be for a main page, blog post, or product page.

You don’t want to go overboard, to the point you are shattered from writing so much, and at the same time, you don’t want to put next to no effort into the work, and Google deems the text as “content thin”, and this then damages your businesses search engine optimisation.

So, there most definitely is a balance.

 

Quality is more important.

Have you ever heard of Google’s EEAT? Well, let us explain what this means. Google is now looking at “Experience”, “Expertise”, “Authoritativeness”, and “Trustworthiness” of the content marketing you write.

So, in a nutshell, quality is more important than trying to write 1,000 articles that are rubbish.
So, before we go any further, concentrate on writing quality.

 

Just answer the question.

So, some copywriters get caught up with being tasked with 1,000 words on something they may not have a jar of glue to write about.

Let’s say they need to write work for a scaffolding company; for instance, they may think they’re just metal tubes; how hard can it be?

Well, many health and safety guidelines go into constructing scaffolding, so it’s safe to use, but an expert on scaffolding will only know all of this.
So, here’s the key: don’t outsource your SEO to a company and have no input into the work; work with the marketing company to create excellent content marketing from an SEO perspective and incorporate the knowledge from an expert on the subject.

 

Product pages

So, here may confuse the reader briefly, but bear with us while we elaborate more.
Always write the pages, regardless of word count, for the customer, not the search engine- and why do we say this?

Well, it’s simple: you’re buying a product. Do you want to see 3,000 words of text added to the page- no, you most likely haven’t got the time to read so much text.

You will need the product’s price, description, and a paragraph of text describing the product.

This should be well-written, unique text written in a white hat way.

Putting a very high word count on a product page, well, that’s high enough to send the page bounce rate sky-high, resulting in

Google’s algorithms place that page lower in the SERPs.

 

Blog articles

Well, the world is your oyster here.

If you want to write 700 words, do that if it answers the question in enough detail.

However, if it’s something more complex you’re writing about, you could quickly be writing 3,000 words if that’s what’s needed to answer the question.

So, yes, it does come down to how many words are needed to answer the question in detail.

 

Evergreen content marketing / white papers

So, now and then, businesses often publish a white paper, your chance as a business to answer a question in-depth.

It also allows the business to show off their expertise, that they have staff working for the company that knows their stuff well.

So, for example, a digital marketing agency may write a 4,000-word article on “How A. I am changing SEO”-and because many people will be interested in reading this article, it may have a low bounce rate and high time on site, which will help improve the company’s SEO.

 

Valuable

So, one of our best tips would be to structure your entire article with many titles so a reader can skip to the part they want to read.

Also, if you can write the work in a question-and-answer style, this serves two primary purposes: the reader can skip to the question they want to find an answer to, but it will also help that page or blog post to appear for more queries.

So, for example, if you use the title “What paint can I use on my fence, it lasts a long period?”- as this is a title on the page. It is something a shopper wants to find the answer to, then it is likely to precisely answer the shopper’s question and, therefore, be clicked on by shoppers in Google’s results.

This is instead due to content marketing being more vague, such as just having a title “paint for garden fences” and listing different brands and colour shades.

The shopper may not know which colour they want their fence to be; they want long-lasting paint so they don’t have to paint the wall every year. Once that question has been answered through the blog post, they may start browsing the paint you have for sale because you’ve responded to their question and then presented products that offer exactly what they are looking for.

 

Don’t waffle

So, have you ever read through a blog post, say the article was 1,000 words in length, then come to the end and thought, well, that hasn’t answered the question?

We have read plenty of articles like this, and it’s clear the writer hasn’t much knowledge regarding what they are talking about, so the work is likely to be deemed as “content thin”,- which means it’s more likely to damage the company’s SEO than improve it.

 

Why not hire us?

When you hire our digital marketing agency, we write content marketing that’s well-written and also follows Google’s EEAT advice. This is how we have helped many businesses in Wales get onto page one of Google.

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2023/11/22 2023/11/22

Are backlinks still as important as they were since the days of Google’s PageRank?

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22/11/2023

Gary Lllyes famously recently stated, “I think they’re important, but I think people overestimate the importance of links”,- which has many SEOs thinking, well, how important are backlinks?

To summarise, they are still important; there are no two ways to do it.
We would say they still have to be in the top 3 rankings factors; A.I.’s RankBrain has to be there, then content, so are backlinks still number 1?

We seriously doubt that backlinks are still number 1. We think it is more like the third most important ranking factor, but still, it is super important. That’s, of course, if you have quality backlinks because if you don’t, low-quality backlinks could act like a giant anchor, dragging your whole website’s rankings down.

 

Not as crucial as since the days of Google’s PageRank

Google’s PageRank mostly uses backlinks to determine where a website should be ranked.
However, since Google’s Penguin update, many businesses with spam links have received a link penalty.

We think, and this is only our humble opinion, but we believe Google is using more A.I., through Google’s RankBrain, to monitor how engaged shoppers are with a website, for example:

-How long is the average shopper spending on the website?
-How many pages does the shopper visit?
– How many shoppers return to Google’s search results after visiting your company’s website, or do you instead have a large percentage of your shoppers stay and purchase from you?

What are backlinks?

So, what exactly is a backlink?

Well, a backlink is an inbound backlink from an external website. It could be a do-follow backlink, so this will send “link juice”.

The link could also be a no-follow, meaning it won’t send link equity. It can still have some SEO benefit because Google and the other search engines want to see backlinks leading to a website which is a mixture of do-follow and no-follow, as this looks like those businesses have linked to you, but because they want to, not because you have bought the links.

 

Just don’t buy backlinks- it’s not worth it.

So many businesses see how many backlinks their direct competitors have, say over 1,000, and they are a start-up company, so they think it will take years to build that many links, which it often does.

Yet, don’t cut corners; buy buying backlinks; it is not worth it, as it will lead to a Google link penalty.

A Google link penalty can be algorithmic or a manual action penalty- in either case, the website will incur a sudden, dramatic drop in organic visitor numbers, and trust us, it can take a very long time, sometimes, to recover from.

 

Moving more towards- E-E-A-T

E-E-A-T stands for experience, expertise, authority, and trust; Google is looking for this when weighing how good content marketing is.

If your content marketing is very high quality, it may be on the first page of Google with no backlinks.

This is why we say U.X. factors and A.I. are now becoming more critical than backlinks, in our opinion.

However, as we mentioned earlier, in Google’s E-E-A-T, to prove authority, you need backlinks.

That’s because consider this: say there are 100 law firms in an area; businesses with a lot of quality backlinks from relevant websites to do with the law will often rank number 1 on Google.

Be crawled more frequently, ensuring their content is swiftly and regularly indexed.

 

Are all backlinks worth the same?

In a nutshell, there are backlinks, then there are backlinks- and what do we mean by that statement?

Well, quite simply put, any highly influential website, let’s say, Harvard University, let’s say they link to your business, then could give your organic SEO a massive boost.

Yet, a link from a blog that no one reads may only get, say, less than ten visitors per year; that’s not going to help improve the business’s search engine optimization.

Plus, low-quality links, so backlinks built to try and game the algorithms, to try and improve the company SEO, are even worse. These are called spam links; they will lead to the business incurring a penalty.

 

Link juice

So, all SEO agencies aim to send “link juice” from quality websites through to the business’s main pages, which will help them rank higher in Google.

So, let’s give you an example; take our business; we would want our homepage to rank high on Google, then the leading service pages, such as “backlink building”, “content marketing”, and “SEO consultants, so to do this, we need to earn backlinks to those main pages.

 

 

How many backlinks do you need?

The simple answer is that you can never have too many quality backlinks.

You can use too many low-quality backlinks, as your website will vanish from Google because a manual or algorithmic link penalty has been imposed on it.

But you can’t have too many good quality backlinks because there will always be a company that will build more; you have 100, they make 101- and it goes on if any business even has the slightest edge over your company search engine optimization, then, the following day, they may rank higher than your business.

This is why, with SEO, things never come to a stop unless the business wants to give in and let its competitors overtake them.

It’s a bit like Formula One racing, that is, it’s a constant race; if the competition builds an even slightly better engine, they will win the race, and this is the same as SEO, as a business could be overtaken in a heartbeat if the competition has more robust search engine optimisation.

 

Content marketing / evergreen and pillar pages

So, when we first started helping businesses improve their SEO, we wrote many blog posts, and the competition was roughly 500 words.

If this still were the case, our job would be much easier, that’s for sure.
As Google has been looking for more comprehensive, quality answers written by experts on the subject, the articles have gotten much longer.

It’s not uncommon to read a blog post on a digital marketing agency’s website that’s 3,000 words or more!

This is hard to write, but it takes considerable editing and refining.

Yet, Google’s EEAT wants to put businesses on the first page, which shows expertise, authoritativeness, experience, and trustworthiness. This often means writing longer, more comprehensive blog posts, often combining multiple perspectives from experts.

So, in summary, are backlinks still important?

That is the resounding answer, but the links must be quality.

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2023/11/16 2023/11/16

How does Google’s Algorithms treat AI generated content marketing?

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With simple instructions and a mouse click, off it goes; AI software can write a 1,000-word article in a few seconds- great, right?
SEO consultants should all immediately sign on for Universal Credit, and their careers finished?

We don’t think so, not just yet, so hold your horses on that front, and we shall explain why within this article.
Quality is everything

 

So, many SEOs ask, should they label it as such if they use AI-generated content?

As a lot of us SEO, we are an over-cautious lot, most of us at least, and with good reason.

Time and time again, we have seen Google rollout numerous algorithm updates that have meant that overnight, for defying the Webmaster Guidelines, some businesses have instantly vanished from Google’s results.

So, some SEO companies think that generating AI content marketing seems so easy. Will it harm the business’s search engine optimisation later down the line?

Which we think is an excellent question.

So, at a recent Tokyo SEO conference, when Gary Llyes was asked whether businesses are generally labelling AI-generated content, he replied, “It is not necessary”- as he is a Search Analyst at Google, well, that’s all we needed to hear.

So, if you haven’t got to label AI content as being such, what checks should you be doing yourself to ensure that the 1,000 words you’ve just used Chat GPT for are quality and reliable information?

 

 

E-E-A-T: Experience, Expertise, Authoritativeness and Trustworthiness.

This is super important, and you need to grab a coffee and have a good think about this.

If there are 1,000,000 articles, all have been written using AI, well, how can the artificial intelligence show experience?

 

 

Real-life experience?

For example, someone writing an SEO post might write most of the article about how their first attempts failed, that they had to keep trying different methods, and finally, they found a way of succeeding.

But how can AI show real-life experience? Of operating in the real world? And failing? And the succeeding? Or at expressing how hard it is to build backlinks or how difficult it is to deal with some customers who are never happy with your SEO efforts?

Well, that’s the thing AI at the moment is trained on data; it doesn’t live in the real world, it doesn’t eat, sleep and breathe the work you do, so it can’t express itself, in a way a human can- that’s why we think SEO’s jobs, well there safe for a bit longer.

 

Write content for humans, not search engines.

So, this is a line that’s used time and time again on various marketing company websites; however, this advice must be followed.

For so long, companies, marketing companies included, seem to be a bit like working out in the gym.
It needs to be done for, say, 30 minutes; just run on the treadmill, and don’t give it much thought.

And that’s how many marketing companies treated writing content marketing, setting a word count of 700 words and saying, right, that needs to be done every Friday.

Well, this type of content marketing will likely be rubbish, impractical, or helpful to your customers.

Instead, what’s important is to create helpful content written for humans your customers.

So, let’s break that down as to what that means for improving a company’s SEO; let’s say you sell a rather mundane item: dishwashers.

Well, an SEO consultant might start unthinkingly writing content marketing once a week with content marketing; that’s something to do with washing machines. Perhaps, just writing wishy-washy (pardon the pun) articles which mention certain brands of dishwashers in the article.

 

Yet what’s far better is this:

– Think about questions your business frequently gets asked and write content marketing to answer these
– Make the work as helpful as possible
So, for example, you could write about:
Our ten most energy-efficient washing machines
How to correctly describe your washing machine
Which brands offer the most extended guarantee on our washing machines?

 

It’s not so much if AI wrote it; it’s more if the work is quality or not

So, let’s reference Gary Illyes just one more time; he stated on June 16th 2023
“It’s not so much if AI wrote it; it’s more if the work is quality”.

 

The Present: E-E-A-T Guidelines

 

Experience

 

So, how do you ensure your content marketing is high quality?
Well, you must make sure that each piece of work follows E-EAT.

 

Expertise

Just as you wouldn’t take advice from somebody without a clue what they are talking about, neither should you when you read a piece of content marketing.
The work needs to be written by an expert, and Google will want to validate that; for example why not provide a link to the author’s LinkedIn profile? This will demonstrate their experience, even their qualifications on the subject.

 

 

Authoritativeness

For any given keyword, hundreds, thousands, if not millions of businesses could compete for that keyword.
So, to separate your business from the crowd, you need to prove your business is an authority in what it does.

 

 

Now, how’d you do that?

Suppose your business is respected, well-known, and a brand many people appreciate. In that case, it’s more than likely that your business will have hundreds, thousands, potentially millions of quality followers and no follow backlinks.

If you have all of these backlinks connected to your website, and they send link equity through to the pages, your business is an authority in terms of what it does.

So, for example, let’s say that your business restores classic cars and your enterprises are well-known worldwide.

Many people have taken their pride and joy in their valuable car to your business, and you greatly blog about restoring cars and making them look as if they are brand-new.

So, you might get a lot of backlinks from motoring journalists and manufacturers of products such as car waxes and various car care products.

Through all of these backlinks, this will show that your business is an authority in what it does.

 

 

Trustworthiness

This depends on how much the reader needs to spend on content marketing. It boils down to this: is your business a thing to do with YMYL (Your Money or Your Life) topics?

If it does, then it’s essential that the work is reliable and accurate and that an expert writes it.
For example, if the article is about removing a stain from a shirt, this is not a hugely important topic, so even if the advice is not very good, it will not impact the reader that much.

Other than the stain might remain on the shirt!

Yet, suppose the advice concerns a Your Money or Life topic, such as remortgaging your house. In that case, this is a massive decision, and it’s one where you need expert advice, so Google will make sure that work can be trusted; an expert note inclusion writes it.

So, to conclude, there’s no conclusive answer as to whether AI content marketing can help improve your business’s search engine optimisation.

It boils down to whether a robot or a human has written it and whether the work is quality.

What assesses if the work is quality is the E-E-A-T Guidelines, and your marketing agency must follow these; otherwise, if these guidelines are not followed, this could affect your business’s sales.

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2023/11/15 2023/11/15

Local Business Citations: What exactly are they? Also, how can they be used to improve my companies SEO?

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Written by: Ryan Walsh

Local SEO

 

You might be at this current time be trying to really work hard and improve your local seo as you really need your business to start increasing the number of sales you make.

Sales might have started to lag recently, and you started to ask friends, who also own businesses, over a pint, you might ask them how they improve their local seo?

A lot of these business owners might have come back and said, “you need to build business citations”. However, you might not know what they are, how to build them and also where to obtain the citations- but do not worry we are here to help.

 

Within this article we are going to talk about:

– What exactly are business citations?

– What do business citations look like?

How many business citations do need?

Why local business citations need to be consistent?

How business citations can really help to give your local seo a boost and help you to generate more sales locally.

Us seo consultants, often have two-way two caps, that’s one for completing national seo for a client, and one for when we are working on improving a business’s local seo. That’s because there are two very different types of optimising a website.

One business might have thousand employees across the country, so they need national seo and for their business to appear on Google for keywords that don’t mention a town, village or city. This is very different from local seo, where its all about getting a company to rank for local keywords, such as:

 

– Electricians near me
– Electricians in “city name”
– Google recommend some local electricians

 

In matter-of-fact Google’s algorithm works differently when deciding to place a business in the local business results or nationally.

Different ranking factors are the focus on improving, whether you the agency is working on national or local seo.

For example, with national search engine optimisation, there is a lot of focus building backlinks for example.
We have local search engine optimisation it’s more to do with building business citations.

 

So, what exactly are local citations and why they important?

 

Well, like with a lot of things to do with search engine optimisation, when you actually explain what this term means is actually quite simple.

Local citations and mere mentions of your businesses “NAP information”, which stands for name of your business, the address of your business, and the phone number of your business.

Key information, that your customers will want to know. When you start to have this listed on business citation websites, such as Google My Business and all NAP information is consistent, while this acts as a reinforcing factor to reinforce the point that your business is actually base on a certain street.

So, when Google needs to recommend say a local hairdressing salon that specialises in hair highlights, they will have confidence that that businesses based there, because it might have 100 consistent business citations to say that the business has a premises there.

 

What are the different type of business citations?

 

Well there are many different places where you can build a business citation, for example on social media pages, for example on a Facebook business page, plus, these are completely free to create.

There are also specialist websites which act as a directory, which often allow you to generate a free citation, for example on Yelp.co.uk.

There are also sometimes directories which specialise in a particular industry, for example a marketing company website, might list marketing companies which it approves of in the local area.

The main reasons why we would recommend building local citations, is because it gives Google’s algorithm a very good understanding of where your business is based, so your address, your phone number for example.

 

What exactly does a business citation look like?

 

A business citation can simple plaintext, and the business citation, just needs to state your company’s name, address and phone number. Us seo consultants call this the NAP information.

There’s no coding that is needed, it simply a mention of this NAP information about your business that sufficient to start improving your local seo.

It might be beneficial if there’s a backlink which leads to your company website, but this is not necessary Google is clever enough to crawl and index that page, and note that has NAP information about your business, it doesn’t need a backlink to know that that NAP information is to do with your business.

It’s important for consistency, so a structured citation simply state your businesses name, the company address, and the company phone number, this then appears on for example Google Business Profile, yell could also appear on Thomson local as well.

 

So, what exactly is an unstructured citation?

 

Unstructured Citations

 

An unstructured citation is arguably much less valuable than a structured citation, it’s simply a mention of your businesses key information, that NAP information, such as business name, its phone number or perhaps it’s address, but it might be the case that one of these are mentioned and not all of them.

.
What type of business citation should we be building?

 

We would the best are from really respected website, so for example let’s say that you run a law firm, and your business has a special accreditation, which shows your knowledge of being a family lawyer for example.

That company that provides the accreditation to your law firm, might only have awarded that accreditation to less say seven businesses in your area, and they might recommend your business on their own website, stating your businesses name, address and phone number (NAP formation).

This is brilliant for two reasons, it’s a structured citation, but more than that, it’s from relevant and respected website to do with your solicitor’s practice.

 

Make sure you keep it consistent

 

Consistent Data

It’s important that when you’re writing businesses NAP information, and all of the business citations are consistent, as this will tell Google, your business is based at that address, and that the phone number is correct, and the businesses name.

If you do change any of the NAP information, it’s important to update all of your business citations

If you don’t, then this could mean that your telling Google, for example that your business is based in one address, and on another citation, it might list your old address, this can confuse the algorithm.

So do make sure that you keep your business citations up-to-date

 

How many business citations do I need?

 

There’s no number that you need to reach, to really give your seo a huge advantage, what is far better is to look at the high-quality websites such as Google Business Profile, Yellow Pages, and perhaps another directory such as Thomson local and to get your business information, that is NAP information on these websites and keep the information up-to-date.

 

How do you go about building a business citation?

 

Building a business citation is actually a piece of cake, however we would strongly recommend this, that you have a plain text notepad document, and you simply write into that your companies Nap information, that’s name, address and phone number in there.
Why do we recommend that?

Well quite simply put, what you are able to do is to simply copy and paste that information, and you might think well why is that needed?

Well, it can help you save time, it can also make sure that all of the information is consistent, because you might get tired, and you might make a typo if you were to manually type every business citation, which might cause the business citations to be conflicting, if they are not consistent.

For example, you might miss a digit on your phone number, that’s very easy to do, however if you’re copying and pasting the you’re less likely to make mistakes.

 

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