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2024/01/23 2024/01/23

How SEO can help a business to grow

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SEO

How can SEO be used to grow a business?

When SEO work is completed correctly, then search engine optimisation can help the business significantly increase its organic traffic. Therefore, you need an experienced SEO company that is really good at what they do, like our agency.
However, whichever agency you hire, they have to follow what are called “white hat methods”.
The benefit of this is that if you partner with the right company, then they can significantly increase your business’s organic traffic significantly, which can help to draw in more customers to your business.

Aim to offer excellent and helpful advice

Your business should create a highly effective SEO strategy to improve the number of organic visitors visiting your website.
One way of doing this is to write high-quality content marketing, which should be written in a way so its extremely useful to your customers. Therefore, to do this, you must understand the audience; for example, what questions do they often ask your business? A lot of marketing companies refer to this as the customers “pain point”.
Pain points is simply are a term that is used to describe the questions, that your customers often have before they proceed to buy a product or service. Such as “how long does it take to build a garden room”. Once the question has been answered the customer might be more inclined to buy,

On page SEO

When you hire a freelance marketing consultant, or perhaps you have hired an SEO business, the company needs to enhance the on-site SEO, thats to improve your business’s search engine visibility. One of the ways that your business will do this is to focus on enhancing meta descriptions and titles, improving or writing new content marketing, and adding internal links.
There are hundreds of different ways to improve the business’s on-site SEO, and this involves adding new pages, improving existing blog posts, adding internal links, and checking that each page can be crawled and indexed.

 

Technical SEO

At the same time, SEO consultants will often start work on improving the business’s technical search engine optimisation.
For example, the agency might start to improve the seo via mobile optimisation, redesigning the mobile version of the website, perhaps to lower the company’s bounce rate. The agency might also work hard on enhancing the whole web design, that’s to make the website easier and more simpler to use. The agency might also work on improving the company’s website by making it faster, reducing the company’s bounce rate. Fixing these technical SEO issues can help to enhance the overall organic search engine optimisation.

 

 

Off page optimisation

Sometimes, some businesses think this is just about link building; although link building is a massive part of off-page SEO, there is much more to it than just building links. For example, the agency should be building citations and helping to manage business reviews in terms of replying to customers.

Whether the feedback from customers is good or bad the business may want to reply to business reviews. It’s also about getting your business mentioned, so that the semantic SEO can pick up this.

After all this work is complete, the marketing agency should send you a monthly SEO report so you can track search engine rankings and organic traffic.

This is an excellent way to analyse whether the SEO strategy is improving every month. It’s a little bit like flying an aeroplane; if the plane goes of course slightly, of course, you will want to bring the plane back on track. This is the same as your business’s organic search engine optimisation: if the rankings aren’t improving as fast as you hoped, perhaps it’s worth changing tactics.

For example, instead of writing so much content marketing and focusing on the on-page search engine optimisation, you might want to change to, for example, building more do follow, quality backlinks?

Google algorithm updates

Google’s algorithms are constantly changing, evolving and improving every single week.
Therefore, this means that for SEO consultants, and for marketing agencies alike, you have to have your finger on the pulse and stay ahead. The consultants should therefore be regularly learning about Googles important updates, such as the “Google Helpful Content update”.

For example, if an update rolls out, that means that all the blog posts, say written ten years ago, and only had 400 words of text, may now be dragging the rankings down- simply because of the content marketing being deemed as “content thin”. This means the marketing agency has to be quick to rectify this and has to act fast to improve the business organic rankings if the business has been negatively impacted by a Google update.

Our agency is excellent at improving your on-page and off-page optimisation. Don’t get us wrong; this is not a fast process at all; for search engine optimisation to be done right, you have to put in some hard work, and the results need to be monitored every month. At a minimum, it takes at least six months to improve the business’s local search engine optimisation, and for national or international seo, well it can sometimes take much longer.

If your business wants to start improving its sales, by generating more organic traffic, then why not talk to our agency. We have some of the best consultants working for us. If you want quality advice, then why not call us today?

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2024/01/19 2024/01/19

An in-depth guide on how to improve your businesses technical search engine optimisation

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Date: 19 of January 2024

Written by: Ryan Walsh

SEO

 

A detailed guide to help your business to improve its technical search engine optimisation

Is your business looking to improve its technical search engine optimisation, and your organic rankings? Then you come to the right place. We are the experts, as improving the business’s technical SEO. Whether that’s fixing broken links, switching your website hosting so it’s superfast, or perhaps something as simple as adding internal links to improve the indexation of pages. We are the agency to help.

 

Check to see if each page has been indexed or not

Imagine if you spent over 100 hours writing various blog posts, only to find that none of them have been indexed at all. This basically means, they will be helping to improve your company’s search engine optimisation at all. We have seen this happen many times before, to some companies, and sometimes it can be as simple as setting within the content management system that stops that particular page from getting indexed.

If a page can’t be crawled or indexed, then that page will never help to improve your business’s SEO.

The solution is simple, often you need to work with the search engine optimisation company, like ours, to rectify the issue. sometimes a web developer will also be needed. That’s because code might have been written into the header section, such as no index code, that stopped at page from getting indexed. Therefore this code needs to be fully removed, so that the blog post can be indexed.

Sometimes it’s because of what is called a robot.txt file, which is actually stopping the page from getting indexed. This needs to be fixed, that if you want the page to be indexed. Yet often it only takes sometimes just an hour to fix this problem with some businesses.

If you have a relatively simple WordPress website, you might have seven pages or less, so it’s a piece of cake for a web developer to remove the no-index code stopping the page from getting indexed.

On a larger e-commerce website, might take much longer to fix indexation issues.

 

Broken links

This is a problem which a lot of businesses incur, especially e-commerce websites. Let’s say you are selling thousands of products every single week, let’s say you are selling various health and safety items such as gloves, masks and helmets. Then an e-commerce website can readily incur 404 page errors. However thankfully, there are really good tools, such as screaming frog, we might wish to use MOZ which is another brilliant quality tool, for spotting broken links.

 

301 redirects and how to fix broken links

However what the product gets replaced by a newer product, sometimes web designers just delete that page, however, it is perfectly possible that shoppers are finding a broken link through the search engines, which means that they are simply going to competitor’s website rather than yours.

This could cause you not just to lose customers, but also for the 404 errors to increase, causing the e-commerce website bounce rate increase. This bounce rate is increased for a substantial amount of time, then this can negatively impact the business’s search engine optimisation. For example a large amount of 404 errors, that’s because the website to drop off the first page of Google.

This is why if you run an e-commerce business, or you have a brochure website, fix any broken links, such as 404 broken links straightaway.

You should work with your search engine optimisation company, to rectify this issue, for example, they will often use an seo tool, such as ahrefs, or they might use screaming frog which will show them all the various 404 page errors existing on your website in just a matter of only a few seconds.

 

Screaming frog is an absolutely excellent tool, for spotting broken links.

Once you have found these 404 page errors, they should start to be rectified, you might want to do redirects, such as 301 redirects or you might want to recreate the old page and add a different product onto that existing URL. You do need to take some advice, from a marketing agency, on which approach is best for your business.

There are various seo tools, which are very good, such as screaming frog, this tool is actually excellent at finding broken links, such as 404 page errors.

 

Keywords

Difficulty

Your whole website design and technical SEO, as well as the on-site SEO should be geared around which keywords you want to improve your businesses searching engine optimisation for. If Your business has a limited marketing budget, then don’t go after the really difficult keywords, think about instead optimising your website for longtail keywords, it is normally easier for you to see results in a shorter timeframe if you go after longtail keywords.

Check to see if you website works correctly on a tablet, mobile phone and on the desktop

It’s possible sometimes, to visit your web designer, they may show you the website they have just designed and built on say the laptop. And it might look absolutely brilliant, yet what might happen, is that the mobile version the website, it might not be so well designed. For example it could be very difficult for the shopper to use. For example, you could be slow, the main menu might not work correctly, and also it might be difficult to read the text.

There could be other technical issues with the website as well, for example, they could be broken links for example.
So our best advice is this, do make sure that you extensively check your website over before paying the web designer,. sho then also check the website for broken links and other SEO problems on a fairly regular basis, let’s say every three months, because it is possible after WordPress update, such as when plugins updates, that glitches start to occur. These need to be fixed, as otherwise your company’s bounce rate could increase .

 

Choose superfast website hosting

This is a mistake that a lot of businesses can make, that is, the business might be a start-up business and they are looking to reduce their costs on their web design and also their monthly website hosting costs. This sometimes means that they picked the cheapest hosting option that is available to the business, this can sometimes mean that the hosting is super slow.

Don’t purchase super slow hosting, it’s an absolute for the economy because it will damage your companies SEO.

This put your website at a huge disadvantage right from the get go, because how fast your website loads, is a ranking factor. Basically meaning if you have a superfast website, then this is advantageous to your business’s search engine optimisation.

 

Add internal links

This is super simple to do, in matter of fact is’s often only takes a few seconds, yet adding internal links to your blog posts and also across your main pages this could improve the indexation of new pages that have been added. The reason for this is is assist with your website being crawled and indexed, for example, if there is a link from the main page for blog posts, this is likely to be followed and speed up the indexation that particular page.

 

Make sure the main menu is super simple to use

Sometimes some businesses, when having a website designed, sometimes the main menu is not well designed, by the web developer, and this is the problem of the web designer, not the actual CMS.

For example, you should make the main menu an absolute piece of cake to use, with just a few clicks for the customer to get to the exact product or service that they want.

If you are looking for a search engine optimisation consultant, within the city of Cardiff, look no further than our company. We have some of the most highly experienced, marketing consultants and the whole of the city working for us. Some of our consultants, we now have over 10 years of experience, helping to improve businesses local as well as organic SEO.

 

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2024/01/18 2024/01/18

How does your SEO agency predict that search engine optimisation will change in 2024?

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It’s fair to say that Google’s algorithms are changing as regular as clockwork these days. If you talk to any good SEO consultant worth their salt, they will tell you that there was a lot of Google ranking flux last year. Plus, the more major algorithm updates, such as Google’s Helpful content update seems to happening more and more often these days.

 

Partner with the right digital marketing agency

What this basically means is that your business, more that ever needs to partner with a really good SEO business. Thats because you need a company that has its finger on the pulse- helping to keep your website on page one of Google.  

 

 

Focus on the customer offer the best possible advice you can (Google E-EAT)

Experience’ was added to Google’s E-A-T guidelines fairly recently, what this basically tell is that the content marketing you and your website needs to be superb quality today.  It needs to be well written, plus demonstrate real life experience of what you’re talking about. Or at least you need to talk to an expert on the matter, so you can put their advice into your content marketing.

Now instead Google is looking to see how helpful the content is, by using the algorithm update known as “Google’s Helpful Content Update”. Plus, the Google E-EAT update.

The algorithm is now working through the content marketing, the see how helpful it is, as well as to ascertain the following:

 

Level of experience (Google E-EAT)

Does the person who is writing the actual content marketing, do they have real-world experience of what they are talking about?

Can walk the walk so to speak, what we basically mean by this is, if somebody is writing about how to install a bathroom suite, on a a plumber?  

 

 

Google is now looking at whether the author is an expert or at least talked to one, to gain their input before starting to write the content marketing.

Let us elaborate a little bit further on what we are talking about, for example let’s say that you are offering advice, to do when you are purchasing a used car.

Now within that article, there likely to be talking about various car manufacturers, you likely to site how the car has been rated in terms of its reliability and safety. If the author is an expert at what they do, they likely to point the customer where they can find further advice. For example they may cite reliability surveys such as JD Powers website. They are likely to mention a lot of helpful advice.

 

Authoritativeness

Now if you were to ask our SEO consultants, how Google assesses the authoritativeness of the piece of work, will often what they do is they basically look at the number of incoming “do-follow” and “no-follow” backlinks that particular page and website.

If you have a lot of strong, powerful and really good quality backlinks, from authoritative sources let’s say from the Independent newspaper’s website. Well this can have a dramatic effect on improving your businesses search engine optimisation if the links are indeed do-follow or no-follow and the are high-quality backlinks

Google is looking at the trustworthiness of the content marketing

The facts and statistics that are cited within the work, are they factually, correct? Google’s algorithm will check this.

Is the written work free of spelling mistakes and is it high quality?

 

Make more use of the level of experience and expertise within your company

As we move forward into 2024, more and more companies are looking to leverage and use A.I (Artificial Intelligence) tools to generate content marketing.

A.I tools can speed up other processes, such as, generating blog posts, at a rate of production that can only be seen on a factory production line. However, we wouldn’t recommend using A.I to write your business content marketing, instead either an expert on the subject should write it, or a copywriter.

However, our prediction for this year, is that the larger businesses, and the businesses with really understand search engine optimisation, they will start to leverage the expertise and the experience that they have within their companies and uses the absolute maximum.

What we mean by this is you likely to have staff in your company some of which have 30 years experience, possibly even more, and they might not have before actively work with your marketing company. However, the product experts within your company, now need to work hand in glove with your marketing company, to produce content marketing, which Google’s E-EAT will deem as high quality.

So by your copywriters and your seo team, working with your highly experienced staff, you can produce really detailed and really well written content marketing.

 

Don’t rely on AI.

Now a good copy writer, working with product experts within your company, this written work will have the edge over some AI content.

 

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2024/01/17 2024/01/17

What does “Keyword Cannibalisation” mean?

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Keyword Cannibalisation

In the realm of digital marketing, particularly in the UK’s ultra-competitive SEO landscape, the concept of keyword cannibalisation has emerged as a crucial factor influencing search engine optimisation strategies. This phenomenon, while often overlooked by some companies, can be a significant hurdle in maximising a website’s search engine visibility and effectiveness.

 

What is “Keyword Cannibalisation”?

Keyword cannibalisation occurs when multiple webpages on a single domain inadvertently compete against each other in search engine rankings by targeting identical or very similar keywords.

So, lets say you sell legal advice and you run a solicitors practice. Let’s say you specialise in offering employment law advice- well, you might have say 5 main pages, which explain that you specialise in offering this service, but how well Google know which is the page to rank for “employment solicitors” as they might all be similar.

This internal competition can dilute the effectiveness of your organic SEO efforts, leading to a fragmented strategy that hinders rather than helps your online presence.

 

How keyword cannibalisation can impact your company’s organic SEO and visitor numbers.

The consequences of keyword cannibalisation are not to be underestimated. Websites suffering from this issue often experience a noticeable decline in organic traffic- as the main pages on your company website may well be competing with each other.
For instance, a study by Moz indicated that addressing keyword cannibalisation can lead to a 9% increase in organic traffic (Source: Moz) This loss of traffic directly correlates to a decrease in potential revenue and leads, making it a critical concern for marketers.

 

Which SEO tools can we use to spot possible keyword cannibalisation issues?

Identifying keyword cannibalisation requires a keen eye for detail and a deep understanding of your website’s content marketing.

A good highly experienced SEO consultant should be able to spot the problem relatively quickly. However there are tools you can use like Google Analytics and SEMrush offer insights into keyword rankings and can help pinpoint where cannibalisation might be occurring.

In the UK market, where the level of SEO competition is intense, regular audits of keyword performance are essential to stay ahead.

 

How to address keyword cannibalisation issues

Addressing keyword cannibalisation involves a careful balance of content consolidation, strategic redirection, and keyword diversification. However, every company website is different, so you do need to obtain tailored marketing advice on this. The goal is to create a coherent content strategy that aligns with user intent while avoiding internal competition. Implementing a hub-and-spoke model, where a main ‘hub’ page links to various ‘spoke’ pages targeting related but distinct keywords, is a proven method to combat this issue.

In many cases, addressing keyword cannibalisation isn’t just about fixing a problem; it’s about uncovering opportunities for growth. Consolidating content marketing and refining your keyword strategy can lead to stronger, more focused pages (more in-depth higher word count content marketing) that perform better in search rankings. This proactive approach can transform a potential weakness into a competitive advantage.

Preventing future instances of keyword cannibalisation demands ongoing work from an SEO consultant, and a dynamic approach to content strategy- meaning rather than just keep adding new work, you address problems older pages / blog posts. For example, its worth going through each page to see if it can be improved. This includes regular reviews of keyword performance, staying updated with SEO best practices, (white hat)and adapting to the ever-changing landscape of search engine algorithms. Embracing this proactive mindset ensures that your SEO efforts are both effective and resilient.

In conclusion, keyword cannibalisation is more than just an SEO challenge; it’s a critical aspect of a holistic digital marketing strategy. By understanding its impact, identifying its presence, and implementing strategic solutions, UK marketers can turn this challenge into an opportunity for growth and enhanced online visibility.

For example, rather than having three pages all competing with each other, one page can emerge as the main page, and be improved so its SEO is improved. This page may then rank higher in Google’s SERPs.

 

 

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2024/01/09 2024/01/09

How good quality content marketing can help to sky-rocket your businesses SEO

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Why its worth creating high-quality content marketing

 

Blimey! Want to get your brand noticed and make it a doddle for your customers to find you online?

It’s time to whip up some smashing SEO content marketing. Follow these tips for crafting content marketing that’ll not only have your audience glued to their screens but will also make Google  place your business higher in the SERP’s.

 

Lets start with ineffective SEO and its a “No-Go”

 

Ever spent hours crafting a masterpiece, only to find it’s not getting many organic visitors? It’s gutting,right? But don’t chuck your SEO strategy out the window just yet. It’s a game-changer when done right, with a bit of know-how and a dash of SEO magic. You just have to keep going, as its not about writing just one article, you need many added over a long period of time, to see your organic SEO improve.

 

So what is content marketing- Whys it such a big deal?

 

What’s all this fuss about SEO content marketing? It’s not about cramming in keywords like sardines in a tin- as this will result in the business obtaining a Google Panda penalty. This means your businesses rankings will nose-dive

Instead it’s about creating top-notch content marketing, that’s white hat that solves your audience’s questions, all whist giving the signals to the search engines that the onsite is good quality. So the meta title, description, alt text, everything must be good quality.

 

The impact that good quality content marketing can have on your business

 

Why bother writing SEO content marketing? It will take so much time to write, so whats the benefit?

Well, it’s the bee’s knees (we write super high quality content marketing for businesses) it can help you obtain more organic traffic, helping turn shoppers into buyers, helping you to obtain backlinks, and helping to improve brand awareness.

 

How to write quality content marketing

 

Today’s SEO content marketing needs to be written so its like the the life of the party – engaging, useful, and chock-full of the good stuff. But how do you spin this yarn? It’s all about answering your audience’s burning questions in a style that’s as engaging as a chat over a cuppa.

 

What is the ideal length for SEO content marketing  

 

When it comes to SEO content marketing, its not just about writing a blog post so it has a super high word count. Whether it’s 500 words or 2,000, what really matters is the quality of the information you are writing about. But, keeping an eye on what’s working for your rivals in terms of word count can give you a leg up in the competition as well.

 

SEO content marketing and E-E-A-T and “Google’s Helpful Content update”

 

Writing SEO content isn’t just about putting words on a page; it’s about creating something that’s as tasty as fish and chips on a Friday night.

You want to be mindful of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) and Google’s helpful content system to ensure that your copywriters are writing quality content marketing.

 

Google’s  E-E-A-T  

 

Ladies and gents, gather ’round as we embark on a riveting exploration of the grand ol’ E-E-A-T – that’s Experience, Expertise, Authority, and Trustworthiness for those not in the know.

It’s the crème de la crème that Google’s Search Quality Raters are using to sift through the blog posts and pages, looking for those glittering needles of quality content marketing.  

 

 

 The Helpful Content System: Google’s Latest Curveball in 2022

 

Late 2022 saw Google drop its helpful content system, stirring up a right storm in the SEO teacup. This crafty system’s all about hoisting up content marketing that’s high quality and written for people,. It’s a bit of a shake-up, with some spammy sites taking a nosedive in their rankings, so don’t write low quality blog posts or pages, as this will damage your companies seo.

 

  

How to write SEO content  marketing that’s the Bee’s Knees

 

Ready for a peek behind the curtain? Here’s how to churn out SEO content that’s not just read but helps improve your company’s SEO.

 

Thanks to E-E-A-T and our Google’s helpful content update, zeroing in on content marketing that resonates with your audience and shows your expertise is crucial.  

 

 What should our company be writing about?  

Struggling to brainstorm content topics?

Fear not! Embark on a thrilling adventure with a tool like Ahrefs and perform a content marketing gap analysis. This isn’t your ordinary analysis; it’s a Sherlock-Holmes-level investigation into what your rivals are doing and how you can do it better.

 

 

To begin your analytical quest, pop over to Ahrefs’ Site Explorer, and chuck in your URL. Then, navigate to the ‘Content gap’ in the ‘Organic search’ section, and brace yourself for some eye-opening insights.

 

 

 ! Input your competitors’ URLs and hit ‘Show keywords’. What you’ll see next is a treasure trove of keywords your adversaries are using, but you aren’t… yet.

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