Introduction

You may hear your agency state that your website has a lot of what are called 404 page errors.

Now, they may recommend that you reduce the number of “404 page errors” that your website has, simply because this could increase your businesses “bounce rate”.

Now you may not know what bounce rate means, or what for low for page errors mean either.

Therefore, our SEO consultants have written this rather handy article to will explain why a lot of digital marketing agencies in to reduce the number 404 page errors that a company website has stop

What are 404 errors?

404 errors are simply pages that have either been deleted or moved on your website, so that they can no longer be found by a customer.

So let’s say for example that your business retails coffee machines, and a certain model coffee machine that is very popular has stopped being made by the manufacturer.

So now your business deletes that page, it is a good idea?

Well as all SEO agencies would say, it has to be reviewed by a SEO agency first.

For example, our company would say that if that page has accrued a lot of backlinks, and has a lot of visitors because of the organic SEO that the business is implemented, then often this is not a good idea to delete that page.

Now as the business owners you might be saying well what’s the point in keeping the page live if that product is no longer available?

Well that’s a good point, but a good SEO company should work with web designers in order to suggest other similar products that the customer may wish to purchase.

This will help to reduce the businesses bounce rate and we say that simply because, if you land on a page and you are wanting to buy a bean to cup coffee machine, and the product is not displayed, instead you see a 404 page error, then you are likely to leave that page.

However, if you work with a web developer, and you suggest 10 other coffee machines that the customer may wish to purchase around a similar price point, then you may find that the bounce rate does not increase that much.

You may find that in matter-of-fact that the click on the other products that your business has suggested and they may even purchase them coffee machines.

This is why often a web developer needs to work closely with the SEO business in order to reduce 404-page errors and decrease the businesses bounce rate.

How can for low for page errors increase my businesses bounce rate?

Let’s say that you are shopping around for a coffee machine, and you see for businesses on the organic results that stock the exact model coffee machine that you want.

Separate business websites, to compare price, yet one website is a proven link and has a 404 page error.

You are unlikely to spend a lot of time on the website if there is a broken link, you may simply leave that company website to look at a competitor’s website.

This means that the website with a broken link is likely to have a higher bounce rate.

This is why SEO agencies often have to work closely web developers in order to reduce for low for page errors but also to implement ways where they can keep the customer shopping for other products, for example showing a similar products.

Therefore you may wish to advertise instead your bestselling coffee machines if one item is out of stock or no longer stopped by your business.

Why should my agency be checking for 404 page errors?

Your SEO business should frequently check whether your company website has for low for page errors, if your website does have for low for page errors the nation should test ways which they can be replaced or perhaps even the agency will recommend using what 301 page redirects.

What is for sure is that if your business has “404-page errors” then you should talk to your marketing agency about correcting this

Why does your agency not recommend deleting pages without checking with the SEO company first?

Often a marketing agency will not recommend deleting pages if they have a lot of good quality backlinks for example.

For example the agency might have spent a long time building quality backlinks, then if that page is deleted that they will lose these good-quality backlinks which could negatively affect businesses SEO.

 

What exactly are backlinks?

If you were to talk to any digital marketing agency they would say one of the most important ranking factors is backlinks. That’s the say if your website has a lot of good-quality backlinks then this can improve your businesses SEO.

Are backlinks important to SEO?

Backlinks are very important to SEO however the backlinks must be quality

Why do some companies often delete product pages?

Let’s say that you stock thousands of different products, products would stock and some businesses will delete the page will stop

However, we would not recommend deleting the page, we would recommend instead that is you see if a 301 redirect could possibly be used, we could use that page to advertise other products that the customer may wish to purchase

Why would recommend checking with your SEO company before deleting product pages or other pages on your company website

Some pages on your website might have good-quality backlinks, you will therefore not want to delete those pages, as they could negatively impact your businesses SEO

Do you only work with businesses in Cardiff?

We work with businesses all over the UK, can work with businesses in Cardiff Bay right through to businesses that are based in the centre of Cardiff.