Introduction
You may be having your website designed at this present time, and your web designers might ask show they use internal backlinks, with anchor text to a few of your evergreen content marketing pages.
Now you might not have a a clue what this means, so let our SEO consultants explain, quite simply put internal links will link one page on your website to another with an internal backlinks.
However, it is the text that you click on which is called the anchor text.
So, for example, on our agency website, you might want to get backlinks built for your website, so you might click the anchor text which simply is called “backlinks”
So, as you guessed it, anchor text makes it easy for a businesses customers to find the products or the services they want by simply clicking the link, and the text that is used as the link is simply the anchor text
What does anchor text mean and how is it used?
Anchor text is therefore simply the text that you click on in order to follow a link, however this sounds really simple, but a lot of agencies and some companies use anchor text incorrectly which can result in the business incurring a penalty stop
for example, let’s say that you run a skip hire company, a company implementing a really low-quality SEO may keep repeatedly using the anchor text skip hire plus the name of the city, this is not going to help your SEO and could result in a penalty.
However, you might contact a really good online marketing agency, that knows how to use anchor text in a white hat way, so the start to use the anchor text correctly.
For example, you might use the following anchor text
· Which side skip do I need?
· Which areas does your skip hire company cover?
· How long will it take for a skip to be delivered?
· When my skip is for how long will it take to replace it?
Now as you can see these are questions that somebody are likely to have when they are ordering a skip, therefore the anchor text lets the customer know what the link is about this means that the anchor text is helping the customer and has been used in a white hat way.
Is really important that whichever marketing agency that you use here in the city of Cardiff, South Wales that they use anchor text in a white hat way. If the anchor text is not used in a white hat way and this could mean that the business incurs a penalty.
Why is my SEO business recommending that we use anchor text on our internal links?
Often a marketing agency will write a lot of content marketing, often this content marketing will be written so that it can be added to the blog section of the website.
Now the business here in Cardiff might have over hundred different blog posts that have already been published, and as they are all about the same business there is likely to be some overlap in terms of what the content marketing is talking about.
For example, if you run a solicitor’s practice, and you specialise in the area of employment law then there is likely to be a lot of articles which overlap in terms of talking about various employment law issues.
Now a good digital marketing agency will recognise that when they write an article say of about 2000 words, they might be another article that also covers the same subject or the article mentioned something that they know that they have written another article of.
Therefore, the marketing agency might simply use an internal link, and anchor text this could help the customer to read another article that the business has published and therefore could possibly help to reduce the businesses bounce rate.
Why must anchor text be used in a white hat way?
Anchor text must always be used in a white hat way, if the anchor text is not written in a white hat way then the business could incur a penalty
How would be can be used to help shoppers
Anchor text can help your shoppers, for example let’s say that you sell furniture online, and you write a lot of articles about different furniture that can be used for different style homes.
For example, this week you might be writing an article about traditional farmhouse look, and therefore you might write a 2000 word article which talks about the different types of dining room tables, chairs wardrobes, cabinets and also rugs that can be used to create this look.
Your business also stocks all of these products, so you might use an internal link with anchor text to those products so that this can help you shoppers to find the product that they want in order to create a farmhouse look within their own home.
How it can be used to reduce a businesses bounce rate
If someone reads a blog post, and then goes on to the product pages, to have a look at the products that your business sells, then this means that you will have helped the business to reduce its bounce rate
Why you should write your anchor text so that it helps your customers
You should write the anchor text so that it helps your customers to find the products or the services that they will want to purchase.
If the business just aims just to improve it’s SEO, then this can result in the business incurring a penalty, so the anchor text must be written in a “white hat” way.
How our agency can help your business
We run an online marketing agency in the city of Cardiff, our marketing agency is based here in Wales, if your business needs help to design a website, or your business need content marketing, link building or help to improve its organic SEO here in Cardiff then why not give our business a ring today.