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2023/12/08 2023/12/08

What is “Bard”, and how good is Google’s new Bard AI?

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Google has released its own conversational A. I chatbot, its therefore a rival to ChatGPT which has taken the world by storm.

 

What is Bard AI?

Google’s Bard

Google’s Bard is a chatbot, and it is trained using a huge language model.
The language model it uses is called LaMDA for short, which most users will not know, but what they will want to know is how good it is, and it, like ChatGPT, helps people to save time. For example, lets say you have written an article, its too wordy, its 3,000 words, reading it will require an espresso to keep the reader awake, so you could ask Google’s A.I, to summarise the article, to say 700 words, but to keep within that text, the critical points.

 

What can you use Google’s Bard for?

Well, anything, from instructions on cooking a tasty curry to how to best maintain your wood burning stove.
But the significant part is the A.I am conversational, so what do we mean by that?

Well, you could talk to the A.In a similar way you would speak to a shop assistant, to gain helpful advice.

So, I have a question, can you follow on with another question if you so wish?

Okay, so how do I make a tasty vegetarian korma curry?

Then Google’s Bard replies with an answer.

Then you could reply, but I have no coconut milk, what can I use as a substitute?

So, it’s bit like having a chef standing next to you, as you cook, you can ask questions and get answers in real-time.

Who doesn’t love a good digital showdown? Here, we highlight some key differences between Google Bard and ChatGPT.

 

How will AI tools such as Google’s Bard and ChatGPT change SEO?

A lot of various SEO agencies have stated how they think A. I tools, such as Google’s Bard, is changing SEO.
What for sure, is that it is having an impact; people may get so used to using chat bots, like ChatGPT, that they don’t use Google as much; what we would say is its still too early to tell right now what the uptake is is, how many people have stopped using Bing or Google so much, and now use their AI app instead.

However, as SEO consultants, we have to adapt, and therefore, this poses the real question, could shortly we have fewer organic visitors coming via the search engines to our client’s websites, if so, it’s a bit like having fewer people visiting a car showroom, the people are there because they want to buy a car, yet there might be less shoppers.

Yet what this means, is that these shoppers become even more valuable to the business, as you still want to make sales.
So we think businesses must concentrate on offering the best U.X, customer service, and us SEO agencies, must be delivering very high quality SEO, because there may well be less organic visitors coming to the clients website. Us SEO consultants might have to work just as hard, to gain less clicks, as the number organic visitors may decrease, even though the business climbs Googles organic ranks.

 

 

 

 

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2023/12/06 2023/12/06

What exactly is a CDN, and could it be used to improve your business search engine optimisation?

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Written by: Ryan Walsh

Date: 06/12/2023

You might’ve heard your SEO company talk about the many advantages of having a content delivery network, also often called CDN. You might also wonder what this is and the main benefits of purchasing a CDN.

A CDN is simply a network of servers located in many different countries across the globe, and what they do is allow your company website to be served much faster to a shopper and more reliably from servers situated closer to where the shoppers are.

So, for example, let’s say somebody is shopping for a nice suit; it will be better to visit that website using a server in Amsterdam if the shopper is based in the U.K rather than the website coming from a server in America.
So the main benefit is speed; the website loads faster for the shopper, allowing FCP, or First Contentful Paint, and therefore offers a better user experience (U.X) because someday may want to look at, say, 17 different items before they make a purchase. If the e-commerce website is slow, then they’re likely to get frustrated- the shopper is likely to buy there suit from elsewhere. They could even leave the website and visit a competitor’s website- causing the business to have a higher bounce rate.

So having a quality CDN, where the businesses website is much faster, can lead to a better user experience and potentially lower your business bounce rate.

 

So, how exactly does a CDN work?

What you want is to purchase a high-quality CDN; these companies should have different servers based in multiple locations worldwide.

The primary purpose of purchasing a CDN is simply that the hosting company which owns the servers will have a server-based closer to the shopper is.

So, if somebody is shopping for an item in the United Kingdom, it could be possible that there is a server in Birmingham; therefore, positioning the servers much closer to the shopper allows the website to load much more quickly and therefore, this could help a business to reduce its bounce rate.

 

Improved page loading times

Let’s say peak times when people are coming home from work, say at 5:30 or 7:30 in the evening- this is lilkely when a lot of people will be purchasing items here in Britain.

The person might be packed into a train, shopping for items on their iPhone and are simply looking to buy a rather generic item such as a duvet set for their home.

However, if the website they are on is extremely slow and are likely to leave that website and visit a competitor’s site- causing the business to have a high bounce rate.

So, by purchasing a quality CDN, this allows your company website to load much faster because the website is coming from a server closer to where the shopper is.

For example, you could have a server in the United Kingdom rather than just hiring a hosting company based in America. Therefore, the website will likely load faster if your shopper is here and your hosting companies server is within the same country.

 

Google’s PageSpeed Insights.

This is a free tool; we would recommend using it to see if you can make your website faster.

 

Which companies offer CDN services?

A famous company is called Cloudflare, this company uses something called Smart Routing to ensure that your website is delivered to the shopper quickly.

 

There’s also Amazon Web services

This is another famous company used for CDN services; Amazon Web services can also be easily integrated into your WordPress content management system, and we would recommend this company also.

 

 

 

 

 

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2023/12/05 2023/12/05

What exactly are XML site maps?

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Technical SEO

Written by: Ryan Walsh

05th of December 2023

 

Introduction

XML site maps are important because they can help ensure that all the pages and blog posts on your website get indexed by Googlebot.

Its also a piece of cake to create an XML site map, you can simply submit your XML site map to Google Search Console.

This is important because it acts like a map for Googlebot, a set of directions, as to what to index.
Googlebot will have a complete list of all the blog posts and pages to know where to crawl and index every page.

 

So, what exactly is an XML site map?

An XML sitemap sounds complicated; however, it is actually really simple; an XML site map is simply a file, sometimes using something as simple as Microsoft Notepad, which contains a full list of all the URLs on your website that you want to have indexed by Googlebot.

It’s also important to update your XML file on a regular basis, sometimes, they an XML file will automatically update, but if you are keeping the document updated yourself, remember to add new pages and new blog posts to the list to make sure they get indexed by Googlebot.

 

How can an XML site map help to improve our business’s organic SEO?

By adding to Google Search Console, a complete XML file, this will help Google to understand a complete list of all the blog posts and all the main pages on your website so that they can be crawled and indexed.

Also, suppose you make any subsequent changes to these pages. In that case, they can get re-indexed and therefore Googlebot will notice these changes, and Google’s algorthim, may then rank that page higher or lower in the SERP’s.

So what this mean is if you want your business to appear within Google’s organic results, first of all, the page will need to be crawled and indexed.
If the page is not crawled and indexed by Googlebot, it will not able to appear within Google’s results.

 

Does my business need to have an XML site map?

Regardless of how many pages your website has, whether its just ten pages or perhaps 10 million pages, we would always recommend having an XML site map added to your companies Google Search Console account.

For many different reasons, a significant page can sometimes be missed by Googlebot. Simply meaning, it doesn’t get crawled and indexed; therefore, it won’t appear in Google’s organic results, so we recommend creating an XML site map.

Otherwise, a significant page might not be crawled and indexed. Therefore, you could be missing out on sales, thats because that page does not appear in Google’s results.

 

Do you own a WordPress website?

If you have a WordPress website, you can use free plugin like Yoast SEO. This is simply a brilliant pluggin, and they can automatically create an XML site map for you.

You can also automatically generate an XML site map with other quality SEO tools, such as Screaming Frog.

Google Search Console

Regardless of the size of the business you run, whether you have a website of just seven pages or a company with a website of 7 million pages, we recommend owning a Google Search Console account and adding an XML file.

 

We can improve your business’s Technical SEO

Adding an XML site map is just one way you can help improve your business’s technical SEO.

Our highly skilled SEO consultants will analyse whether there is any indexation issues with your website and we can start to resolve these issues.

We can also add internal links and also make your company website faster.

Some of our SEO consultants have over ten years of experience improving our client’s SEO; therefore, if you pick our search engine optimisation business, you will choose one of Wales’s most highly experienced digital marketing companies.

We currently work with a wide range of clients, helping to improve their technical SEO, we also work hard to improve their on-site and also off-site seo. Many lawyers and large e-commerce businesses work with various us, because we have a proven track record of helping companies increase their sales.

If you would like a free quotation, why not call us today? And we can advise you on how it can improve your businesses off-site, on-site seo, and also your companies technical seo.

 

 

 

 

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2023/12/04 2023/12/04

How to best use internal links on your company website

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How to best use internal links to improve your business’s organic SEO

Date: 04/12/2023

Written by: Ryan Walsh

Internal links can help improve your company’s search engine optimisation. For example, using internal links effectively can help keep potentially thousands of shoppers on your website longer. They can also reduce your business’s bounce rate and help your shoppers find different products they may wish to purchase.
Let’s say you write a comprehensive article explaining the best electric vehicle to buy that year, and your company offers various leasing deals, well you might wish to add internal links to the pages where the customer can express an interest in the product- for example requesting a call back from a sales person.
For example, they could click the internal link, and then they could view the cars details and fill in a simple form for a callback.

 

How does internal linking help improve a business’s organic SEO?

Internal links help both shoppers and also the search engines such as Google and Bing to crawl and index new pages.
Internal backlinks can be used by the search engines to crawl and index internal links, they can start to understand the website hierarchy structure and which pages are more important than others.

For example, if the page with the most links on your website, is to with “roof replacement”- then its likely the main service your business offers is roofing services.

Google can also gain an appreciation for all of the different services and products you offer, and by following these internal links, they may discover a brand-new page you have just published, such as a blog post, and Googlebot may crawl and index that page.

 

Great for shoppers

Internal links are also great for shoppers because if they are not interested in that particular product, they could click the internal link and view a different product.
Whereas if you did not offer that internal link, they might have bounced off the website and gone to a competitor’s website.

What exactly are internal links? And how do you add one to the page?

Adding an internal link is an absolute piece of cake if you have a CMS, like a WordPress content management system.
You can simply put the cursor over the text, highlight the text you wish to use as the anchor text, click the link button, and the hyperlink is created.
For example, you might have written a blog post promoting your businesses ten best selling products you sell; why not add internal links to the pages selling those products?

What is anchor text?

Those who don’t know much about SEO, may be under the false assumption that it’s best to keep highlighting the words, they want to improve the SEO for.
However, this is a common mistake that a lot of businesses make. Instead, you need to add internal links that will help the shopper; it’s all about being practical and helpful guiding the shopper to the right products. If you over optimise by adding too many internal links and using exact match anchor text, this can cause large SEO problems.
This means you should must only use the anchor text to accurately describe the page or blog post that it leads to in a way that helps the shopper fully understand what is being sold on that page.
For example, if you sell dog coats and keep overusing the anchor text dog coats excessively, this could even lead to a penalty from Google, which will massively and adversely affect your business’s seo.

 

404 and 410 status codes

As you add internal links, it’s essential that all of these are functional and working correctly; if too many of them lead to a page, which causes a 404 error, which is simply means page not found, then this could lead to a poor user experience.

Therefore, this could adversely affect your business’s seo.

Therefore, it’s worth using a quality seo tool, such as Screaming Frog, to see if there are any 404-page errors and whether these can be fixed.

 

Make sure that people can see the internal links

Many people purchase products and services on their smartphones; if they read a blog post, and they can’t see the internal link because it’s not highlighted- then could mean that they don’t see the internal link. So do make sure the text is not a different colour from the main text, as otherwise they are unlikely to click on it.

So do talk to your web designers. When an internal link is added, we recommend the word be underlined, perhaps make the text a different colour so it stands out.

 

Avoid keyword stuffing

This again continue on from our previous point that we made earlier, in that let’s say that you want to rank for “organic chocolate”, in Googles organic results; , then you shouldn’t mention this too many times in the article, to the point the text reads unnaturally, because it could be considered to be written in an unnatural way, which could lead to a penalty.

Equally, what you don’t want to do is to keep using the exact anchor text repeatedly as , again, this will lead to a penalty.

 

It helps to reduce the bounce rate

By using internal links effectively, you can help guide your shoppers to products or services they might want to buy. So it’s a bit like driving down the road; instead of seeing a block end and thinking we must turn back, you could offer a diversion, an alternative route.

For example, they might land on the page to view a well known brand washing machine, but you might want to say the simple block of text: why not also look at our other washing machines- we also stock these brands? Then, you can use anchor text to recommend different brands, and they may wish to click on these because they are instantly recognisable brands and might want to look at those products as well.

What you have, therefore, done is help the shopper find a different product-rather than just leaving the page, and increasing your companies bounce rate.

Consequently, you have helped to reduce the bounce rate, as they might have left the page and gone to a competitor’s website otherwise, and bought the goods from their.

 

Experienced seo experts

We have been helping businesses of all sizes all across Wales succeed with their search engine optimisation. We have helped companies to increase the number of sales they make dramatically; if you would like a quote for us to help your business, why not call us?

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2023/12/01 2023/12/01

Why you shouldn’t keyword stuff your business’s content marketing

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SEO

Written by: Ryan Walsh

01/ December /2023

It’s an SEO technique you don’t see used that often because most businesses, including their marketing agencies, know it is simply a black hat SEO practice and, therefore, should be avoided like the plague.

 

So, what exactly is keyword stuffing?

So, keyword stuffing is simply placing words or phrases you want your business to appear on Google by repeatedly mentioning them within the written text. Also, within the other elements of your business SEO.

So, for example, you might repeatedly write them within the meta title and meta description. However, this is an absolute surefire way for the business to incur Google penalties, and sometimes, it can even take years to recover from. So, our best advice is to write the sentences naturally, not keyword stuff.

You might have read an outdated blog post by mentioning keywords within the text many times; this will help improve your business’s search engine optimisation.

You should write your content marketing in a way that is helpful to the reader. Therefore, count how many times you need to input the keywords because if you naturally write the sentences, you will need to know how many times you enter the keywords.

Google’s crawl bots are super clever at detecting spam, so if you write the keywords too much, this is likely to result in the business incurring a penalty.

So, for example, if you sell aluminium ladders and want to rank for that on the first page of Google within the organic results if you mention this product too much, it is likely to mean the business will incur an algorithmic penalty.

Avoid these methods of SEO as well:

 

Cloaking

Again, this is a black-hat method of SEO and should be avoided. Simply when you make the text the same colour as the background, therefore rendering the text invisible. This will trigger an algorithmic penalty, severely damaging your business’s search engine optimisation.

 

Bounce rate

So, let’s say that somebody wants to find some advice to solve a problem they might have. So, for example, somebody might be fixing their car, and they can’t get the fuel open.

If you write a beneficial article explaining how that model car, you can fix the problem by purchasing a particular product, which is likely to be proper content marketing; therefore, you might sell more products.

If, on the other hand, you use keyword stuffing, and you keep mentioning the brand of the car and the problem, and then try to offer some links to the product. The person reading the text will likely get annoyed because it will read. Naturally, you won’t provide valuable advice; therefore, the bounce rate is expected to go through the roof.

If the bounce rate is exceptionally high, Google will notice that the bounce rate has increased, meaning that your website is likely to be deemed spam.

 

 

Demote or remove altogether.

Some people, especially those who don’t know much about search engine optimisation but want to improve their own businesses’ SEO, might not fully appreciate the severity of a Google penalty. Still, they most certainly should because it could massively reduce the number of organic visitors.

For example, you could go from having 10,000 visitors a month to not having any organic visitors after a Google penalty, meaning you don’t have any sales. You might have to increase your PPC to gain customers.

 

 

Panda Update – February 24th, 2011.

 

What was the Panda Update – February 24th of, 2011?

We assigned a quality score to web pages, which was used for ranking and page authority.

I checked for ‘thin content’, user-generated spam and keyword stuffing.

Many SEO consultants widely think that the Google Panda Update analysed if the page was spam; for example, was keyword stuffing used or is the work content marketing content thin?

Suppose the work is content-thin, which doesn’t offer much helpful or valuable advice. It might also have a meagre word count, so it doesn’t cover the topic in detail. In that case, this work will likely be deemed low quality, negatively impacting your business’s SEO.

Updates to this algorithm over the years have made penalties and fixes quicker.

 

 

Hummingbird – August 22nd, 2013

The Google Hummingbird update of August 22nd, 2013

Better results with search intent.

This critical update incorporated latent semantic indexing, producing more accurate results.

 

The Google Bert – October 22nd, 2019

Focused on ‘poorly written content’, we recommend writing the work in a Microsoft Word processor so that you can check for spelling mistakes; this update also looks for keyword stuffing.
Websites that use keyword stuffing would incur a penalty.

 

 

 

 

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