What exactly is local SEO?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on What exactly is local SEO?

Local SEO is simply the process of optimising a website so that it appears higher within the organic search results and also so that the company appears Google My Business results.

Google’s algorithms will take into account the proximity of where the person is at that moment in time.

For example, if they ask Google to find for a “local MOT station”, then that person will be shown local garages based on exactly where they are standing at that moment in time. If they are North of Cardiff, garages will be shown in that area, as that’s where they are at that time. Google will presume you want businesses which are close to where you are standing at that point in time.

If they were to change the location later on the day, let’s say to a different part of Cardiff, the results would be different again within the Google My Business results.

Prominence

How important is that business within the local area? How many quality backlinks does the website have for example? How many positive reviews they have?

Relevance

How relevant is the business to the product or service the persons looking for it? For example, somebody might ask to find a local bakery, and they may also ask Google to find companies that make wedding cakes.

Therefore, there might be a bakery just around the corner, but if the website doesn’t stipulate that they make wedding cakes, then that business is unlikely to be shown in the results.

Why we think your business needs to invest in quality SEO

In our opinion, there are often many excellent SEO consultants in any given city; these people can help to place your business higher within Google’s organic search results and help to get your business ranked in the Google My Business results as well.

When you think about how many shoppers use Google daily, to find everything from post office opening times to finding a local solicitor. As a matter of fact, Google’s global search engine market share was 92.06%.

A representative from Google also stated in 2018 that 46% of Google’s searches have local intent.

This is why so many businesses invest in seo, as it can help your business to draw in more customers.

Here is what you should think about before investing in SEO: whether you will outsource this work to a local marketing agency or perhaps you would like to do it yourself, we would highly recommend that you must understand white hat SEO.

For example, that gives you a quick example of what not to do; let’s say that you are creating a Google Business Profile; you might think it’s a brilliant idea to add a keyword you want to rank higher for on Google. For example, you might add the company’s name, plus electricians and the name of the city where your business is based.

But you shouldn’t do this, you should just write your companies name, as it appears on companies house.
So for example, if “electricians + name of city” is not part of your business name, then don’t add this within the business name section on

Google My Business, this is not a white hat. This is just one example, of what not to do, there are a lot more.
In a nutshell, only use white hat seo methods.

NAP details

Your business premises, where you meet your customers, this will form part of the NAP information.

NAP information represents your company’s name, address, and phone number.

We can help your business improve your local SEO

We have partnered with many businesses here in South Wales for over 10 years, to help get those businesses onto page one of Google.

We have helped these businesses dramatically increase the number of organic shoppers which visit their websites. This has helped those companies to increase their profits.

If you would like to learn more about how local SEO can increase your sales, why not give us a ring today?

What exactly is a CDN, and could it be used to improve your business search engine optimisation?

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on What exactly is a CDN, and could it be used to improve your business search engine optimisation?

Written by: Ryan Walsh

Date: 06/12/2023

You might’ve heard your SEO company talk about the many advantages of having a content delivery network, also often called CDN. You might also wonder what this is and the main benefits of purchasing a CDN.

A CDN is simply a network of servers located in many different countries across the globe, and what they do is allow your company website to be served much faster to a shopper and more reliably from servers situated closer to where the shoppers are.

So, for example, let’s say somebody is shopping for a nice suit; it will be better to visit that website using a server in Amsterdam if the shopper is based in the U.K rather than the website coming from a server in America.
So the main benefit is speed; the website loads faster for the shopper, allowing FCP, or First Contentful Paint, and therefore offers a better user experience (U.X) because someday may want to look at, say, 17 different items before they make a purchase. If the e-commerce website is slow, then they’re likely to get frustrated- the shopper is likely to buy there suit from elsewhere. They could even leave the website and visit a competitor’s website- causing the business to have a higher bounce rate.

So having a quality CDN, where the businesses website is much faster, can lead to a better user experience and potentially lower your business bounce rate.

So, how exactly does a CDN work?

What you want is to purchase a high-quality CDN; these companies should have different servers based in multiple locations worldwide.

The primary purpose of purchasing a CDN is simply that the hosting company which owns the servers will have a server-based closer to the shopper is.

So, if somebody is shopping for an item in the United Kingdom, it could be possible that there is a server in Birmingham; therefore, positioning the servers much closer to the shopper allows the website to load much more quickly and therefore, this could help a business to reduce its bounce rate.

Improved page loading times

Let’s say peak times when people are coming home from work, say at 5:30 or 7:30 in the evening- this is lilkely when a lot of people will be purchasing items here in Britain.

The person might be packed into a train, shopping for items on their iPhone and are simply looking to buy a rather generic item such as a duvet set for their home.

However, if the website they are on is extremely slow and are likely to leave that website and visit a competitor’s site- causing the business to have a high bounce rate.

So, by purchasing a quality CDN, this allows your company website to load much faster because the website is coming from a server closer to where the shopper is.

For example, you could have a server in the United Kingdom rather than just hiring a hosting company based in America. Therefore, the website will likely load faster if your shopper is here and your hosting companies server is within the same country.

Google’s PageSpeed Insights.

This is a free tool; we would recommend using it to see if you can make your website faster.

Which companies offer CDN services?

A famous company is called Cloudflare, this company uses something called Smart Routing to ensure that your website is delivered to the shopper quickly.

There’s also Amazon Web services

This is another famous company used for CDN services; Amazon Web services can also be easily integrated into your WordPress content management system, and we would recommend this company also.

How to best use internal links on your company website

By Sarah Jones|Categories: Uncategorized|Tags: |Comments Off on How to best use internal links on your company website

How to best use internal links to improve your business’s organic SEO

Date: 04/12/2023

Written by: Ryan Walsh

Internal links can help improve your company’s search engine optimisation. For example, using internal links effectively can help keep potentially thousands of shoppers on your website longer. They can also reduce your business’s bounce rate and help your shoppers find different products they may wish to purchase.
Let’s say you write a comprehensive article explaining the best electric vehicle to buy that year, and your company offers various leasing deals, well you might wish to add internal links to the pages where the customer can express an interest in the product- for example requesting a call back from a sales person.
For example, they could click the internal link, and then they could view the cars details and fill in a simple form for a callback.

How does internal linking help improve a business’s organic SEO?

Internal links help both shoppers and also the search engines such as Google and Bing to crawl and index new pages.
Internal backlinks can be used by the search engines to crawl and index internal links, they can start to understand the website hierarchy structure and which pages are more important than others.

For example, if the page with the most links on your website, is to with “roof replacement”- then its likely the main service your business offers is roofing services.

Google can also gain an appreciation for all of the different services and products you offer, and by following these internal links, they may discover a brand-new page you have just published, such as a blog post, and Googlebot may crawl and index that page.

Great for shoppers

Internal links are also great for shoppers because if they are not interested in that particular product, they could click the internal link and view a different product.
Whereas if you did not offer that internal link, they might have bounced off the website and gone to a competitor’s website.

What exactly are internal links? And how do you add one to the page?

Adding an internal link is an absolute piece of cake if you have a CMS, like a WordPress content management system.
You can simply put the cursor over the text, highlight the text you wish to use as the anchor text, click the link button, and the hyperlink is created.
For example, you might have written a blog post promoting your businesses ten best selling products you sell; why not add internal links to the pages selling those products?

What is anchor text?

Those who don’t know much about SEO, may be under the false assumption that it’s best to keep highlighting the words, they want to improve the SEO for.
However, this is a common mistake that a lot of businesses make. Instead, you need to add internal links that will help the shopper; it’s all about being practical and helpful guiding the shopper to the right products. If you over optimise by adding too many internal links and using exact match anchor text, this can cause large SEO problems.
This means you should must only use the anchor text to accurately describe the page or blog post that it leads to in a way that helps the shopper fully understand what is being sold on that page.
For example, if you sell dog coats and keep overusing the anchor text dog coats excessively, this could even lead to a penalty from Google, which will massively and adversely affect your business’s seo.

404 and 410 status codes

As you add internal links, it’s essential that all of these are functional and working correctly; if too many of them lead to a page, which causes a 404 error, which is simply means page not found, then this could lead to a poor user experience.

Therefore, this could adversely affect your business’s seo.

Therefore, it’s worth using a quality seo tool, such as Screaming Frog, to see if there are any 404-page errors and whether these can be fixed.

Make sure that people can see the internal links

Many people purchase products and services on their smartphones; if they read a blog post, and they can’t see the internal link because it’s not highlighted- then could mean that they don’t see the internal link. So do make sure the text is not a different colour from the main text, as otherwise they are unlikely to click on it.

So do talk to your web designers. When an internal link is added, we recommend the word be underlined, perhaps make the text a different colour so it stands out.

Avoid keyword stuffing

This again continue on from our previous point that we made earlier, in that let’s say that you want to rank for “organic chocolate”, in Googles organic results; , then you shouldn’t mention this too many times in the article, to the point the text reads unnaturally, because it could be considered to be written in an unnatural way, which could lead to a penalty.

Equally, what you don’t want to do is to keep using the exact anchor text repeatedly as , again, this will lead to a penalty.

It helps to reduce the bounce rate

By using internal links effectively, you can help guide your shoppers to products or services they might want to buy. So it’s a bit like driving down the road; instead of seeing a block end and thinking we must turn back, you could offer a diversion, an alternative route.

For example, they might land on the page to view a well known brand washing machine, but you might want to say the simple block of text: why not also look at our other washing machines- we also stock these brands? Then, you can use anchor text to recommend different brands, and they may wish to click on these because they are instantly recognisable brands and might want to look at those products as well.

What you have, therefore, done is help the shopper find a different product-rather than just leaving the page, and increasing your companies bounce rate.

Consequently, you have helped to reduce the bounce rate, as they might have left the page and gone to a competitor’s website otherwise, and bought the goods from their.

Experienced seo experts

We have been helping businesses of all sizes all across Wales succeed with their search engine optimisation. We have helped companies to increase the number of sales they make dramatically; if you would like a quote for us to help your business, why not call us?