GalleryWhat exactly is pillar content marketing?
Hello, friends! Ever wondered why your neighbour’s cat videos went viral on Facebook, but your hard-earned business content marketing barely gets any organic visitors? It’s not just about the purr-fect timing; like our joke there, it’s about foundation! Let’s spill the beans on this whole “pillar content” business, shall we?
Quite simply put, businesses throughout Cardiff that we work for, rely on our high quality Seo every single month, to make sure that their business is not just surviving but absolutely thriving.
And we’ve been around the block, Ryan Walsh, has been working with Seo consultants and marketing team’s in Cardiff for over eight years. During that time, we have undertaken countless hours, undertaking competitor analysis.
We’ve seen businesses which have published blog post after blog post, rewritten product descriptions and also redesign their main pages, yet still can’t get their business onto page one.
We work with businesses over the long term, most of our customers are still with us that started with this over eight years ago.
That’s because we know how to improve the businesses on-site Seo, through using pillar content marketing.
We’ve seen businesses come and go, that say they know everything about Seo, yet, what sometimes happens is that these businesses get nowhere near page 1, or they make a complete hash of it and end up moving backwards!
Content Marketing:Â
   Content marketing’s the bee’s knees nowadays. Your digital marketing agency should be publishing quality content marketing which is 100% white hat, well written, includes anchor text, internal links, meta titles and meta descriptions. Yet more than this the work must have a low bounce rate, and it should be improved if the bounce rate is too high.
Plus whichever digital marketing agency you hire in the city of Cardiff, they should undertake split testing, which some people call a/B testing, to analyse if they can further improve that page. For example will something as small as changing the meta title, improve the CTR? Will adding bullet points to summarise the page, help to improve the time on-site, can the online marketing agency managed to build high-quality, do follow backlinks to that page? Will they be relevant to that business? Will they be from local businesses?
Having some of the most experienced Seo consultants working for us, we are able to work with many solicitors, dental practices and also leading company’s in the construction sector.
This means our agency has gone from strength to strength, and we have published pillar content for businesses on a weekly basis.
We now work the some of the most well-known lawyers within Cardiff, and we have a fantastic reputation of working with their marketing teams, to create high quality pillar content.
But, whipping out top-notch content regularly? Blimey, that’s tough!
That’s why many companies hire us, because quite simply put you need a company that will deliver  top quality work every single month, and with prices starting from just £500 for our organic and our local Seo services, it’s clear to see why our businesses growing and we are working with more local companies.
Did You Know: 91% of businesses are showcasing their prowess through videos? We are now working with many Welsh businesses, to publish blog posts every single month, which also include, a YouTube video, so the reader can read through the blog post, and also watch the YouTube video.
We can also embed sound cloud audio, into the blog post as well. For example, a well-known solicitors practice, might’ve just earned a prestigious award, the company director might want to leave a personal message via sound cloud, thanking everybody that turned up to the awards ceremony, and everybody who voted for that company.
The majesty of the pillar content marketing
Pillar content’s like the big cheese at a party. It can really help to improve a businesses Seo . It’s often a well written piece of content marketing, which exceeds over 1000 words, written about a particular topic. Imagine a whopping eBook or a beefy report; that’s your pillar. It’s like the cornerstone you’d use to create many little bricks of content.
For our larger businesses that we work with, often they work with us to create what are called white papers. Within the company will be many experts who we work with to create white papers.
So for example, the business might help to make buildings more energy-efficient. They might write a white paper on how they have converted many commercial buildings into energy-efficient buildings. For example they might use an exterior coating, they might add what is called panel insulation, and they may also add fibreglass into the roof. We have worked with many construction companies, to highlight how they have grown a multi-million pound business out of helping companies and homeowners, to make their buildings more energy-efficient.
Therefore we can write blog posts, we can write white papers and we can also work with you to create YouTube videos for your business.
How we can help your business
Swanky infographics.
We have created infographics many Welsh businesses
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Zippy videos
It’s fair to say, that when people want to buy product or a service here in Cardiff, they sometimes don’t want to read a lot of text they may prefer to watch a video explaining what your company can offer.
Tweets and posts
We can take care or managing your businesses social media accounts, prices start from just £350 per month.
So we therefore have presenters, they can explain the products and the services that you offer in a YouTube video.
Cracking guest and internal blog posts
we can publish blog post on other companies websites, as well as your own, to help improve your businesses Seo.   And, those meaty eBooks!
We can also help your business to create e-books
Slick landing pages
So often, we would say more than 70% of the time, your landing page will be your homepage and your main pages. We work with many web design companies, to improve the user experience, that’s the UX form those pages. We do that by reducing the bounce rate. We also use split testing to improve the main pages.
Cheeky email campaigns
We can use mail chimp, to send out e-mail marketing campaigns your business
Joke of the Paragraph: Why did the content marketer get kicked off the football team? For always trying to score with clickbait!
SEO and Pillar Content: The Dynamic Duo!
This partnership’s as classic as fish and chips!
That’s to say, some businesses in Wales, might be thinking why is my Seo agency spending so much time writing pillar content?
Well it’s true, you might not see the full results until say six months time, when that page starts to obtain high quality, do follow backlinks.
Let’s say that that page does in some really good high quality backlinks, well this can really help to improve your businesses Seo.
Google therefore favours businesses that dish out valuable content marketing. Pillar content aids in weaving keywords and building a backlink empire, giving your SEO a hearty nudge.
Conclusion
If you’re keen on acing the content marketing game, friends, don’t dilly-dally around, contact us, our team is managed by Ryan Walsh, who has over eight years experience working with many Welsh businesses to improve their organic Seo. We can create high quality pillar content marketing for your business.
